Almo
Job Title: Head of Email Marketing
Location: Philadelphia, PA (Hybrid)
Department: Marketing
Reports To: VP of Digital & Performance Marketing
Type: Full-Time | B2B | U.S. Based
About the Role
We are seeking a strategic and highly hands-on
Head of Email Marketing
to lead our email programs and lifecycle journeys. Based in Philadelphia, this role will own the full email channel - from data strategy to journey design to delivery - leveraging the
Salesforce ecosystem , with a strong focus on
Salesforce Marketing Cloud
and
Salesforce Data Cloud .
This is a pivotal role for a
B2B digital marketing leader
with a deep understanding of data-driven email marketing, segmentation, and customer behavior. You'll build high-performing campaigns that engage our customers, influence decision-makers, and deliver measurable results across the customer lifecycle.
Collaboration is critical - you will work cross-functionally with sales, sales op, IT, marketing and design teams to deliver personalized, scalable campaigns that support growth and align to broader business objectives.
Key Responsibilities Lead and execute the B2B email marketing strategy , ensuring all programs support pipeline generation, lead nurturing, onboarding, and customer retention. Own the full email lifecycle including
planning, segmentation, personalization, testing, execution, and reporting . Build, deploy, and optimize journeys using Salesforce Marketing Cloud , including:
Journey Builder Email Studio Automation Studio Audience Builder Contact Builder Content Builder Marketing Cloud Intelligence Einstein AI and Einstein Copilot AMPscript (or similar)
Use
Salesforce Data Cloud
to design intelligent segmentation strategies based on account data, behavioral signals, and intent. Champion a
data-first, customer-centric approach
to messaging, with personalized content tailored to role, industry, and buying stage. Develop and run a robust
A/B and multivariate testing program
to optimize open rates, CTAs, conversion rates, and engagement. Ensure all emails meet high standards for design, accessibility, and deliverability. Partner with content and design teams to create compelling B2B content tailored to key industries and personas. Track, analyze, and report on campaign performance, deriving insights to inform future strategy. Work closely with sales, marketing, CRM, and analytics teams to ensure email programs align to GTM priorities and pipeline goals. Maintain governance and compliance with data privacy regulations Required Experience & Skills
Must-Have:
5-8+ years of hands-on B2B email marketing experience , ideally in SaaS, technology, or distribution. Proven hands-on experience building campaigns within Salesforce Marketing Cloud , including journey creation, AMPscript, dynamic content, and automation tools. Experience using Salesforce Data Cloud
for audience segmentation and real-time personalization. Strong knowledge of
email design best practices , HTML/CSS for email, and responsive design. Experience driving performance improvements through testing, analytics, and conversion optimization. Familiarity with
lead scoring, nurturing, and sales funnel concepts . Experience managing end-to-end email production, including list hygiene, deliverability, and compliance. Excellent stakeholder management skills and the ability to translate business needs into marketing strategies. Comfortable working in
data-heavy, highly matrixed B2B environments
with long sales cycles and multiple personas. Nice to Have:
Experience with
Account-Based Marketing (ABM)
campaigns. Familiarity with
Salesforce CRM , Pardot (Account Engagement), or related platforms. Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV). Experience managing or mentoring a team , or working with external partners or freelancers. Tools & Platforms You'll Work With
Salesforce Marketing Cloud
(Email Studio, Journey Builder, Automation Studio, Content Builder, AMPscript) Salesforce Data Cloud
(for segmentation and identity resolution) Pardot / Account Engagement (integrations, scoring) Google Analytics Wrike (project collaboration) Why Join Us
Work with an experienced, forward-thinking marketing and sales team dedicated to innovation and performance. Be a key player in driving
digital transformation
in a B2B environment with ambitious growth plans. Opportunity to build from the ground up - your impact will be visible, measurable, and celebrated. Hybrid flexibility with an office hub in
Philadelphia . Competitive salary, benefits, and personal growth support. Qualifications
Required Experience & Skills
Must-Have:
5-8+ years of hands-on B2B email marketing experience , ideally in SaaS, technology, or distribution. Proven hands-on experience building campaigns within Salesforce Marketing Cloud , including journey creation, AMPscript, dynamic content, and automation tools. Experience using Salesforce Data Cloud
for audience segmentation and real-time personalization. Strong knowledge of
email design best practices , HTML/CSS for email, and responsive design. Experience driving performance improvements through testing, analytics, and conversion optimization. Familiarity with
lead scoring, nurturing, and sales funnel concepts . Experience managing end-to-end email production, including list hygiene, deliverability, and compliance. Excellent stakeholder management skills and the ability to translate business needs into marketing strategies. Comfortable working in
data-heavy, highly matrixed B2B environments
with long sales cycles and multiple personas. Nice to Have:
Experience with
Account-Based Marketing (ABM)
campaigns. Familiarity with
Salesforce CRM , Pardot (Account Engagement), or related platforms. Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV). Experience managing or mentoring a team , or working with external partners or freelancers.
About the Role
We are seeking a strategic and highly hands-on
Head of Email Marketing
to lead our email programs and lifecycle journeys. Based in Philadelphia, this role will own the full email channel - from data strategy to journey design to delivery - leveraging the
Salesforce ecosystem , with a strong focus on
Salesforce Marketing Cloud
and
Salesforce Data Cloud .
This is a pivotal role for a
B2B digital marketing leader
with a deep understanding of data-driven email marketing, segmentation, and customer behavior. You'll build high-performing campaigns that engage our customers, influence decision-makers, and deliver measurable results across the customer lifecycle.
Collaboration is critical - you will work cross-functionally with sales, sales op, IT, marketing and design teams to deliver personalized, scalable campaigns that support growth and align to broader business objectives.
Key Responsibilities Lead and execute the B2B email marketing strategy , ensuring all programs support pipeline generation, lead nurturing, onboarding, and customer retention. Own the full email lifecycle including
planning, segmentation, personalization, testing, execution, and reporting . Build, deploy, and optimize journeys using Salesforce Marketing Cloud , including:
Journey Builder Email Studio Automation Studio Audience Builder Contact Builder Content Builder Marketing Cloud Intelligence Einstein AI and Einstein Copilot AMPscript (or similar)
Use
Salesforce Data Cloud
to design intelligent segmentation strategies based on account data, behavioral signals, and intent. Champion a
data-first, customer-centric approach
to messaging, with personalized content tailored to role, industry, and buying stage. Develop and run a robust
A/B and multivariate testing program
to optimize open rates, CTAs, conversion rates, and engagement. Ensure all emails meet high standards for design, accessibility, and deliverability. Partner with content and design teams to create compelling B2B content tailored to key industries and personas. Track, analyze, and report on campaign performance, deriving insights to inform future strategy. Work closely with sales, marketing, CRM, and analytics teams to ensure email programs align to GTM priorities and pipeline goals. Maintain governance and compliance with data privacy regulations Required Experience & Skills
Must-Have:
5-8+ years of hands-on B2B email marketing experience , ideally in SaaS, technology, or distribution. Proven hands-on experience building campaigns within Salesforce Marketing Cloud , including journey creation, AMPscript, dynamic content, and automation tools. Experience using Salesforce Data Cloud
for audience segmentation and real-time personalization. Strong knowledge of
email design best practices , HTML/CSS for email, and responsive design. Experience driving performance improvements through testing, analytics, and conversion optimization. Familiarity with
lead scoring, nurturing, and sales funnel concepts . Experience managing end-to-end email production, including list hygiene, deliverability, and compliance. Excellent stakeholder management skills and the ability to translate business needs into marketing strategies. Comfortable working in
data-heavy, highly matrixed B2B environments
with long sales cycles and multiple personas. Nice to Have:
Experience with
Account-Based Marketing (ABM)
campaigns. Familiarity with
Salesforce CRM , Pardot (Account Engagement), or related platforms. Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV). Experience managing or mentoring a team , or working with external partners or freelancers. Tools & Platforms You'll Work With
Salesforce Marketing Cloud
(Email Studio, Journey Builder, Automation Studio, Content Builder, AMPscript) Salesforce Data Cloud
(for segmentation and identity resolution) Pardot / Account Engagement (integrations, scoring) Google Analytics Wrike (project collaboration) Why Join Us
Work with an experienced, forward-thinking marketing and sales team dedicated to innovation and performance. Be a key player in driving
digital transformation
in a B2B environment with ambitious growth plans. Opportunity to build from the ground up - your impact will be visible, measurable, and celebrated. Hybrid flexibility with an office hub in
Philadelphia . Competitive salary, benefits, and personal growth support. Qualifications
Required Experience & Skills
Must-Have:
5-8+ years of hands-on B2B email marketing experience , ideally in SaaS, technology, or distribution. Proven hands-on experience building campaigns within Salesforce Marketing Cloud , including journey creation, AMPscript, dynamic content, and automation tools. Experience using Salesforce Data Cloud
for audience segmentation and real-time personalization. Strong knowledge of
email design best practices , HTML/CSS for email, and responsive design. Experience driving performance improvements through testing, analytics, and conversion optimization. Familiarity with
lead scoring, nurturing, and sales funnel concepts . Experience managing end-to-end email production, including list hygiene, deliverability, and compliance. Excellent stakeholder management skills and the ability to translate business needs into marketing strategies. Comfortable working in
data-heavy, highly matrixed B2B environments
with long sales cycles and multiple personas. Nice to Have:
Experience with
Account-Based Marketing (ABM)
campaigns. Familiarity with
Salesforce CRM , Pardot (Account Engagement), or related platforms. Understanding of B2B buying behaviors across different industries (e.g., corporate, healthcare, education, AV). Experience managing or mentoring a team , or working with external partners or freelancers.