Marketing Director

Campaign Strategy & Execution Lead the firms demand generation strategy across digital, TV, and social media channels. Design and implement sophisticated multi-channel campaigns that drive qualified leads. Manage and optimize paid search (PPC) efforts in collaboration with the firms Search Agency. Media Planning & Attribution Direct TV media buying and strategy alongside our Advertising Agency. Build and manage attribution models to tie marketing spend directly to signed cases. Recommend performance-based optimizations to improve campaign ROI and reporting accuracy. Market Expansion & Cultural Outreach Oversee strategic growth into the Hispanic market, working closely with media agencies. Guide campaigns to ensure cultural sensitivity and alignment with target demographics. Evaluate market data to develop scalable lead generation strategies across diverse audiences. Budget Management & Vendor Oversight Manage a $1M+ annual marketing budget with detailed forecasting and reporting. Oversee vendor and media partner relationships to ensure alignment with growth goals. Monitor performance and lead contract negotiations, renewals, and scope adjustments. Team Leadership & Internal Collaboration Mentor the firms marketing assistant and coordinate with business development leadership. Serve as a key voice in firm-wide strategy meetings related to marketing and growth. Communicate campaign performance and priorities clearly to attorneys and leadership teams. 57 years of experience in demand generation or performance marketing. Proven success managing PPC budgets of $300K+ annually. Strong analytical and attribution modeling experience. Demonstrated success with TV strategy, paid social, and multi-touch campaigns. Effective working with vendors, media partners, or a fractional CMO. Hands-on leadership style with the ability to both plan and execute. Bilingual (Spanish) is a plus but not required. Experience in legal, lead generation, or professional services industries strongly preferred.

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