Fuel Cycle
Overview
We are seeking a bold, outcome-driven
Vice President of Marketing
to lead Fuel Cycle’s next wave of growth by boldly positioning our AI-native offerings, creating demand across the executive suite, and claiming white space in a rapidly transforming insights industry. This is a builder's role - ideal for someone who thrives in a fast-paced, entrepreneurial environment. We want a VP who thinks in business outcomes, moves at startup speed, and knows how to channel creativity into influence and impact - especially with senior-level decision makers (CMOs, CPOs, CFOs, UX and Insights leaders). You’re energized by change, driven by urgency, and ready to architect a lean, AI-first marketing engine that delivers bold results - not just bold ideas. Base pay range $175,000.00/yr - $225,000.00/yr Additional compensation types Annual Bonus Key Responsibilities
1. Brand & Strategic Positioning Own and continuously refine the brand narrative across Autonomous Insights, Online Communities, and UX solutions. Develop and execute full-funnel marketing strategies to drive awareness, demand, and revenue growth across all channels. Clearly differentiate Fuel Cycle from legacy platforms and traditional research firms through sharp messaging and bold category leadership. Establish and evolve Fuel Cycle’s voice as a thought leader in AI-native insights and market research. Translate strategic goals into actionable marketing plans aligned with measurable outcomes. Lead the development and execution of GTM strategies for new products, features, and PLG initiatives. Own all conversion metrics and web analytics, developing and executing an integrated marketing strategy that drives conversion rates, qualified sales inquiries, and product-led acquisition, activation, and expansion. Define ideal customer profiles (ICP), target personas, and segmented messaging frameworks. Drive product launches, pricing strategy, sales enablement content, campaign planning and cross-functional GTM coordination. 3. Demand Generation & Revenue Marketing Build and scale full-funnel campaigns (inbound, outbound, paid, ABM) to generate pipeline and accelerate deal velocity. Generate demand and accelerate pipeline through integrated outbound, inbound, and PLG strategy. Own conversion optimization across digital channels (website, landing pages, campaigns). Align closely with sales to increase MQLs, improve lead quality, and track marketing-attributed revenue. 4. AI-Driven Marketing Execution Lead AI-first marketing innovation leveraging the use of generative AI and predictive analytics in campaign creation, content scaling, and performance optimization. Embed automation and experimentation into the marketing workflow to boost efficiency and speed. Leverage AI for lead generation and customer cultivation, personalize customer journeys and deepen engagement across lifecycle stages. 5. Executive Audience & Enterprise Engagement Develop marketing programs and content tailored to C-level buyers (CMOs, CPOs, CFOs, UX and Insights leaders). Elevate Fuel Cycle’s position among Fortune 1000 decision-makers through events, executive roundtables, and strategic communications. Expand whitespace opportunities by aligning marketing with evolving enterprise needs, cost pressures, and automation trends. 6. Team Leadership & Performance Management Recruit, lead, and mentor a high-performing marketing team across brand, growth, and product marketing functions. Build a culture of ownership, experimentation, and agility. Collaborate closely with Product, Sales, and Customer Success teams to ensure cross-functional alignment and market execution. Manage marketing budget, vendor relationships, and performance reporting to ensure ROI on every initiative. Your Success Metrics: Increase in marketing-sourced and influenced revenue Growth in pipeline contribution and closed/won deals attributed to marketing Alignment with sales to drive revenue acceleration across the funnel What you’ll bring 10+ years in marketing roles, including 3+ years in a senior leadership position within B2B SaaS or insights/research tech Demonstrated success leading GTM efforts for disruptive, emerging category products Experience launching and scaling enterprise SaaS products via PLG, driving acquisition, activation, and expansion Deep experience engaging enterprise-level decision-makers (CMOs, Product, UX, and Insights leaders) Expertise in PLG mechanics, including self-serve funnels, freemium models, pricing, and in-product engagement Strong command of user analytics and behavior tools (e.g., Amplitude, Mixpanel, Pendo) to optimize conversion and retention Proven ability to align growth, product, and lifecycle marketing around PLG goals Proven application of AI in marketing strategy, operations, and content delivery Track record of building high-performing teams and launching integrated campaigns Preferred, but Not Required Experience working in high-growth, venture-backed SaaS companies Familiarity with modern martech stacks and performance marketing analytics Advanced degree in Marketing, Business, or a related field Equity Purchase Option Flexible Work Schedule 15 Vacation Days + 7 Sick Days annually Monthly Internet/Phone Stipend All Team Perks: many including: DoorDash, GymPass, Headspace & more LA & NY HQ Perks: Free lunches, refreshments & snacks This position pays between $175,000 – $225,000 base salary + bonus. Your final base salary will be determined based on location, work experience, skills, knowledge, education and/or certifications. This position follows a hybrid work model and is based out of our Los Angeles HQ, with an on-site presence required 3 days/week. Job details
Seniority level: Executive Employment type: Full-time Job function: Marketing, Advertising, and Management Industries: Market Research, Software Development, and Business Consulting and Services
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We are seeking a bold, outcome-driven
Vice President of Marketing
to lead Fuel Cycle’s next wave of growth by boldly positioning our AI-native offerings, creating demand across the executive suite, and claiming white space in a rapidly transforming insights industry. This is a builder's role - ideal for someone who thrives in a fast-paced, entrepreneurial environment. We want a VP who thinks in business outcomes, moves at startup speed, and knows how to channel creativity into influence and impact - especially with senior-level decision makers (CMOs, CPOs, CFOs, UX and Insights leaders). You’re energized by change, driven by urgency, and ready to architect a lean, AI-first marketing engine that delivers bold results - not just bold ideas. Base pay range $175,000.00/yr - $225,000.00/yr Additional compensation types Annual Bonus Key Responsibilities
1. Brand & Strategic Positioning Own and continuously refine the brand narrative across Autonomous Insights, Online Communities, and UX solutions. Develop and execute full-funnel marketing strategies to drive awareness, demand, and revenue growth across all channels. Clearly differentiate Fuel Cycle from legacy platforms and traditional research firms through sharp messaging and bold category leadership. Establish and evolve Fuel Cycle’s voice as a thought leader in AI-native insights and market research. Translate strategic goals into actionable marketing plans aligned with measurable outcomes. Lead the development and execution of GTM strategies for new products, features, and PLG initiatives. Own all conversion metrics and web analytics, developing and executing an integrated marketing strategy that drives conversion rates, qualified sales inquiries, and product-led acquisition, activation, and expansion. Define ideal customer profiles (ICP), target personas, and segmented messaging frameworks. Drive product launches, pricing strategy, sales enablement content, campaign planning and cross-functional GTM coordination. 3. Demand Generation & Revenue Marketing Build and scale full-funnel campaigns (inbound, outbound, paid, ABM) to generate pipeline and accelerate deal velocity. Generate demand and accelerate pipeline through integrated outbound, inbound, and PLG strategy. Own conversion optimization across digital channels (website, landing pages, campaigns). Align closely with sales to increase MQLs, improve lead quality, and track marketing-attributed revenue. 4. AI-Driven Marketing Execution Lead AI-first marketing innovation leveraging the use of generative AI and predictive analytics in campaign creation, content scaling, and performance optimization. Embed automation and experimentation into the marketing workflow to boost efficiency and speed. Leverage AI for lead generation and customer cultivation, personalize customer journeys and deepen engagement across lifecycle stages. 5. Executive Audience & Enterprise Engagement Develop marketing programs and content tailored to C-level buyers (CMOs, CPOs, CFOs, UX and Insights leaders). Elevate Fuel Cycle’s position among Fortune 1000 decision-makers through events, executive roundtables, and strategic communications. Expand whitespace opportunities by aligning marketing with evolving enterprise needs, cost pressures, and automation trends. 6. Team Leadership & Performance Management Recruit, lead, and mentor a high-performing marketing team across brand, growth, and product marketing functions. Build a culture of ownership, experimentation, and agility. Collaborate closely with Product, Sales, and Customer Success teams to ensure cross-functional alignment and market execution. Manage marketing budget, vendor relationships, and performance reporting to ensure ROI on every initiative. Your Success Metrics: Increase in marketing-sourced and influenced revenue Growth in pipeline contribution and closed/won deals attributed to marketing Alignment with sales to drive revenue acceleration across the funnel What you’ll bring 10+ years in marketing roles, including 3+ years in a senior leadership position within B2B SaaS or insights/research tech Demonstrated success leading GTM efforts for disruptive, emerging category products Experience launching and scaling enterprise SaaS products via PLG, driving acquisition, activation, and expansion Deep experience engaging enterprise-level decision-makers (CMOs, Product, UX, and Insights leaders) Expertise in PLG mechanics, including self-serve funnels, freemium models, pricing, and in-product engagement Strong command of user analytics and behavior tools (e.g., Amplitude, Mixpanel, Pendo) to optimize conversion and retention Proven ability to align growth, product, and lifecycle marketing around PLG goals Proven application of AI in marketing strategy, operations, and content delivery Track record of building high-performing teams and launching integrated campaigns Preferred, but Not Required Experience working in high-growth, venture-backed SaaS companies Familiarity with modern martech stacks and performance marketing analytics Advanced degree in Marketing, Business, or a related field Equity Purchase Option Flexible Work Schedule 15 Vacation Days + 7 Sick Days annually Monthly Internet/Phone Stipend All Team Perks: many including: DoorDash, GymPass, Headspace & more LA & NY HQ Perks: Free lunches, refreshments & snacks This position pays between $175,000 – $225,000 base salary + bonus. Your final base salary will be determined based on location, work experience, skills, knowledge, education and/or certifications. This position follows a hybrid work model and is based out of our Los Angeles HQ, with an on-site presence required 3 days/week. Job details
Seniority level: Executive Employment type: Full-time Job function: Marketing, Advertising, and Management Industries: Market Research, Software Development, and Business Consulting and Services
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