True Independent Holdings
Senior Integrated Media Planner
True Independent Holdings, Minneapolis, Minnesota, United States, 55400
Overview
Open position in all True Media office locations, including Kansas City, MO; Columbia, MO; St. Louis, MO; and Minneapolis, MN. Hybrid work schedule: 3 days in the office, 2 days working from home.
Responsibilities
Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
Align media strategies with client objectives, target audiences, and industry landscape while supporting campaign goals.
Collaborate with Client Activation teams to create cohesive tactical plans that align with the integrated strategy and channel mix.
Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry knowledge; develop clear, actionable insights to inform and enhance the Integrated Media plan.
Understand the agency’s research tools and leverage them to create strategic media plans.
Develop points of view (POVs) and maintain understanding of the evolving media landscape and emerging technologies.
Develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure campaign success.
Create learning agendas within the measurement plan to guide insights and optimization efforts with clear hypotheses, methodologies, and timelines.
Oversee final reporting outputs and collaborate with activation and account teams to maintain reports and develop insights.
Establish and maintain strong client relationships through regular communication, visits, and check-ins to ensure needs are met.
Qualifications
3+ years in planning roles for media, publisher/vendor, or communications (digital, content).
3+ years of experience in traditional and digital media planning/buying at an advertising/media agency.
Experience delegating assignments to junior staff and providing oversight on project development, deliverables, and timelines.
Proven ability to develop and maintain strong client, colleague, and vendor relationships.
Proven ability to analyze data and market research.
A bachelor’s degree from a four-year college or university in advertising, marketing, or communications preferred; or related experience.
Total Perks Package
The chance to be part of a growing company and its next success story
Career development opportunities
Recognition programs
Employee referral bonus
Hybrid work schedule: 3 days in the office, 2 days working from home
Fun and collaborative work environment
Casual dress code
Insurance coverage (medical, dental, vision, life, and disability)
401(k) with employer 3% match
Work/life benefits, including mental health and wellbeing support
Robust Paid Time Off (increasing with years of employment)
Paid holidays, including agency closing Christmas Eve through New Year’s Day
Maternity, paternity, and adoption Paid Time Off, plus voluntary paid leave bank
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Responsibilities
Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
Align media strategies with client objectives, target audiences, and industry landscape while supporting campaign goals.
Collaborate with Client Activation teams to create cohesive tactical plans that align with the integrated strategy and channel mix.
Manage and provide input on media briefs to ensure strategies and integrated plans align with the client’s core business goals and are structured to effectively achieve objectives.
Conduct research and analysis for assigned clients, including audience insights, competitive landscape, consumer journey, market trends, and industry knowledge; develop clear, actionable insights to inform and enhance the Integrated Media plan.
Understand the agency’s research tools and leverage them to create strategic media plans.
Develop points of view (POVs) and maintain understanding of the evolving media landscape and emerging technologies.
Develop and manage Measurement Strategies that connect media with clear KPIs and optimized metrics to ensure campaign success.
Create learning agendas within the measurement plan to guide insights and optimization efforts with clear hypotheses, methodologies, and timelines.
Oversee final reporting outputs and collaborate with activation and account teams to maintain reports and develop insights.
Establish and maintain strong client relationships through regular communication, visits, and check-ins to ensure needs are met.
Qualifications
3+ years in planning roles for media, publisher/vendor, or communications (digital, content).
3+ years of experience in traditional and digital media planning/buying at an advertising/media agency.
Experience delegating assignments to junior staff and providing oversight on project development, deliverables, and timelines.
Proven ability to develop and maintain strong client, colleague, and vendor relationships.
Proven ability to analyze data and market research.
A bachelor’s degree from a four-year college or university in advertising, marketing, or communications preferred; or related experience.
Total Perks Package
The chance to be part of a growing company and its next success story
Career development opportunities
Recognition programs
Employee referral bonus
Hybrid work schedule: 3 days in the office, 2 days working from home
Fun and collaborative work environment
Casual dress code
Insurance coverage (medical, dental, vision, life, and disability)
401(k) with employer 3% match
Work/life benefits, including mental health and wellbeing support
Robust Paid Time Off (increasing with years of employment)
Paid holidays, including agency closing Christmas Eve through New Year’s Day
Maternity, paternity, and adoption Paid Time Off, plus voluntary paid leave bank
#J-18808-Ljbffr