UpGuard
Public Relations & Analyst Relations Manager
UpGuard, Columbia, Maryland, United States, 21046
Public Relations & Analytic s Relations Manager
Base pay range: $120,000 - $125,000/yr
UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies. This role is a critical individual contributor position within UpGuard's marketing team, reporting directly to the VP of Brand. You will be instrumental in shaping UpGuard's external narrative and market perception by cultivating strong relationships with key media outlets, industry analysts, and influencers.
Overview This role focuses on leading media relations, building analyst and influencer partnerships, driving content collaborations, and ensuring consistent, high-impact messaging across external audiences to amplify UpGuard’s brand and thought leadership in cybersecurity.
What you will do
Lead Media Relations: Develop and execute a comprehensive public relations strategy to secure consistent, high-impact media coverage in top-tier industry and business publications.
Build Analyst & Influencer Partnerships: Cultivate and maintain strong relationships with key industry analysts and influential thought leaders to establish UpGuard as a leader in cybersecurity and drive content collaborations.
Drive Content Collaborations: Identify opportunities for content partnerships with media, analysts, and influencers, facilitating the creation of joint reports, webinars, articles, and other valuable assets.
Manage Press Engagements: Coordinate and prepare spokespersons for media interviews, press briefings, and industry events, ensuring consistent and compelling messaging.
Monitor & Analyze Coverage: Track, analyze, and report on PR and analyst relations performance, using data to refine strategies and maximize impact.
Develop Messaging & Materials: Collaborate with Product Marketing and Content teams to develop compelling press releases, media kits, briefing documents, and other materials that resonate with target audiences.
What you will bring
Proven PR Expertise: 5+ years in public relations with a strong track record of earned media placements in technology and business media outlets, preferably in a B2B SaaS environment.
Analyst Relations Experience: Success in building and maintaining relationships with industry analysts (e.g., Gartner, Forrester) and influential figures in technology.
Content Partnership Acumen: Ability to identify, secure, and manage content partnerships with external parties, including media, analysts, and influencers.
Highly Proactive & Autonomous: Self-starter who can manage multiple projects independently, prioritize effectively, and drive initiatives from conception to completion with minimal oversight.
Strong Relationship Builder: Excellent interpersonal skills to build trust-based connections internally and externally.
Exceptional Communication: Strong written and verbal communication with attention to detail and storytelling ability.
Knowledge of cybersecurity or strong interest is preferred but not required.
What will give you an edge
Existing relationships with cybersecurity media and industry analysts.
Experience in a fast-paced, high-growth startup environment.
Ability to translate complex technical concepts into accessible stories for diverse audiences.
Proven track record of exceeding media coverage and analyst engagement goals.
Strategic mindset to identify emerging trends and opportunities for UpGuard's brand.
What’s in it for you
Monthly lifestyle subsidy for well-being
WFH setup allowance to support a productive remote environment
$1,500 USD annual Learning & Development allowance
Generous annual leave/PTO allowances
18 weeks paid parental leave
Personal Leave Allowance for sick and caregiver leave
Fully remote working environment (offices in Sydney & Hobart, not mandatory to attend)
Top-spec hardware provided
UpGuard is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, note the allowed hiring states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. A national police history check and reference checks are required. Visa sponsorship or relocation support is not available at this time.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
IT Services and IT Consulting
#J-18808-Ljbffr
UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies. This role is a critical individual contributor position within UpGuard's marketing team, reporting directly to the VP of Brand. You will be instrumental in shaping UpGuard's external narrative and market perception by cultivating strong relationships with key media outlets, industry analysts, and influencers.
Overview This role focuses on leading media relations, building analyst and influencer partnerships, driving content collaborations, and ensuring consistent, high-impact messaging across external audiences to amplify UpGuard’s brand and thought leadership in cybersecurity.
What you will do
Lead Media Relations: Develop and execute a comprehensive public relations strategy to secure consistent, high-impact media coverage in top-tier industry and business publications.
Build Analyst & Influencer Partnerships: Cultivate and maintain strong relationships with key industry analysts and influential thought leaders to establish UpGuard as a leader in cybersecurity and drive content collaborations.
Drive Content Collaborations: Identify opportunities for content partnerships with media, analysts, and influencers, facilitating the creation of joint reports, webinars, articles, and other valuable assets.
Manage Press Engagements: Coordinate and prepare spokespersons for media interviews, press briefings, and industry events, ensuring consistent and compelling messaging.
Monitor & Analyze Coverage: Track, analyze, and report on PR and analyst relations performance, using data to refine strategies and maximize impact.
Develop Messaging & Materials: Collaborate with Product Marketing and Content teams to develop compelling press releases, media kits, briefing documents, and other materials that resonate with target audiences.
What you will bring
Proven PR Expertise: 5+ years in public relations with a strong track record of earned media placements in technology and business media outlets, preferably in a B2B SaaS environment.
Analyst Relations Experience: Success in building and maintaining relationships with industry analysts (e.g., Gartner, Forrester) and influential figures in technology.
Content Partnership Acumen: Ability to identify, secure, and manage content partnerships with external parties, including media, analysts, and influencers.
Highly Proactive & Autonomous: Self-starter who can manage multiple projects independently, prioritize effectively, and drive initiatives from conception to completion with minimal oversight.
Strong Relationship Builder: Excellent interpersonal skills to build trust-based connections internally and externally.
Exceptional Communication: Strong written and verbal communication with attention to detail and storytelling ability.
Knowledge of cybersecurity or strong interest is preferred but not required.
What will give you an edge
Existing relationships with cybersecurity media and industry analysts.
Experience in a fast-paced, high-growth startup environment.
Ability to translate complex technical concepts into accessible stories for diverse audiences.
Proven track record of exceeding media coverage and analyst engagement goals.
Strategic mindset to identify emerging trends and opportunities for UpGuard's brand.
What’s in it for you
Monthly lifestyle subsidy for well-being
WFH setup allowance to support a productive remote environment
$1,500 USD annual Learning & Development allowance
Generous annual leave/PTO allowances
18 weeks paid parental leave
Personal Leave Allowance for sick and caregiver leave
Fully remote working environment (offices in Sydney & Hobart, not mandatory to attend)
Top-spec hardware provided
UpGuard is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, note the allowed hiring states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. A national police history check and reference checks are required. Visa sponsorship or relocation support is not available at this time.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
IT Services and IT Consulting
#J-18808-Ljbffr