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Save the Children US

Lead Associate, Digital Marketing (P2)

Save the Children US, Lexington, Kentucky, us, 40598

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Overview

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Lead Associate, Digital Marketing (P2)

role at

Save the Children US . Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations. We are looking to build an inclusive team at Save the Children. We offer a range of benefits to support this goal. Save the Children is committed to safeguarding children and reducing safety and security risks for our employees. What You’ll Be Doing (Essential Duties) Optimization Research & Analysis (50%)

Conduct peer and market research, compile findings from internal repositories, and assist in the development of strategies for improving user experience and digital performance.

Support identification and implementation of A/B and multivariate tests to optimize user experience and conversion.

Help gather and analyze data to evaluate user journeys and make recommendations based on test outcomes and performance trends.

Coordinate with stakeholders to apply test learnings across platforms (e.g., donation forms, post-donation experience).

Campaign Reporting & Insights (35%)

Work with the Digital Marketing team to compile integrated campaign performance dashboards and reports across paid, owned, and earned channels.

Develop standard reporting templates to track KPIs, identify trends, and surface opportunities for optimization and learning.

Support data quality checks and assist with identifying performance discrepancies or anomalies.

Collaborate with internal stakeholders to ensure reporting is aligned with campaign objectives and is clear and actionable.

Project Coordination & Team Collaboration (15%)

Support project tracking and coordination across digital initiatives, including optimization tests, analytics workstreams, and campaign wrap-ups.

Participate in campaign planning and reporting meetings and document follow-ups, tasks, and decisions.

Work closely with the web team to manage ticketing for donation forms, landing page inputs, and related campaign web assets to ensure timely delivery and consistency across platforms.

Partner with internal teams, including Paid Media, Email, and Web Team to ensure smooth handoffs and collaboration.

Maintain documentation of digital projects, tests, and performance insights in shared systems and folders.

Qualifications

Required Minimum of a High School Diploma or equivalent, plus at least 3 years of relevant experience in digital marketing, analytics, or related fields

Experience with web or marketing analytics platforms (e.g., Adobe Analytics, Salesforce Marketing Cloud, Google Analytics/GA4, Looker Studio, Tableau, or similar)

Demonstrated ability to analyze data, identify insights, and communicate findings to various stakeholders

Experience supporting or coordinating testing and optimization projects (e.g., A/B testing, UX improvements)

Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a collaborative environment

Strong interpersonal skills with the ability to work across teams and explain information clearly

Basic understanding of marketing performance metrics across digital channels (e.g., email, search, display)

Professional proficiency in MS Office suite

Professional proficiency in spoken and written English

Preferred Experience with Adobe Analytics or other enterprise-level analytics platforms

Familiarity with nonprofit, fundraising, or mission-driven marketing environments

Experience with data visualization tools such as Tableau, Power BI, or Looker Studio

Knowledge of conversion rate optimization (CRO) best practices and testing tools (e.g., Google Optimize, Optimizely)

Understanding of privacy regulations impacting digital marketing (e.g., GDPR, CCPA)

Compensation

Save the Children is offering the following salary ranges for this position, dependent on candidate location:

Geo 1 - NY Metro, DC, and other locations with labor costs significantly above national average: Target Salary for this position is $66,300 – $74,100 base salary

Geo 2 - Locations around the US National Labor Cost Average: Target Salary for this position is $60,350 – $67,450 base salary

Geo 3 - Locations significantly below the US National Labor Cost Average: Target Salary for this position is $54,400 – $60,800 base salary

The salary ranges listed above are for US based candidates. For candidates located outside of the US, salary ranges will be based on the salary scales of the local employer of record. Actual base salary may vary based on, but not limited to, relevant experience, base salary of internal peers, business sector, and geographic location.

About Us & Benefits Flexible schedules and time off: Flexible schedules, generous PTO, 11 paid holidays plus 2 floating holidays and hybrid working opportunities

Health: Competitive health care, dental and vision coverage for you and your family

Family: A variety of paid leaves: caregiver, parental/adoption, critical child illness and fertility benefits

Employee Rewards Program: Annual merit increases and/or additional incentives for eligible employees

Retirement: A retirement savings plan with employer contributions (after one year)

Wellness: 15 safety and wellness days annually (if hired on or after July 1, safety and wellness days prorated to 8 days), mental health benefits and support through Calm and company-hosted events

Employee Assistance Program: free and confidential assessments, short-term counseling, referrals, and follow-up services

Learning & Growth: Access to internal and external learning & development opportunities and mentorships

Click here to learn more about how Save the Children US will invest in you. Save the Children is committed to conducting its programs and operations in a manner that is safe for the children it serves and helping protect the children with whom we are in contact. All Save the Children representatives are explicitly prohibited from engaging in any activity that may result in any kind of child abuse. Save the Children is committed to minimizing safety and security risks for our valued employees, ensuring all are given training, support and information to reduce their risk exposure while maximizing the impact of our programs for children and families. Our shared duty, both agency and individual, is to seek and maintain safe working conditions for all. If you require disability assistance with the application or recruitment process, please submit a request to applicantsupport@savechildren.org.

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