The Planet Group
Marketing Consultant, Coinbase Developer Platform
The Planet Group, San Francisco, California, United States, 94199
Overview
Marketing Consultant – Developer Platform for a fintech/crypto developer platform. Remote (U.S. Based Only). Pay: ~$75/hour (W2 only). Duration: Contract – 7 months (08/20/2025 – 03/31/2026). The Planet Group is seeking a Marketing Consultant to support go-to-market (GTM) efforts for a developer platform. This is a strategic, high-impact contract role for a marketing professional who excels in building and executing B2B campaigns targeted toward developers. If you’re passionate about emerging technology, developer ecosystems, and measurable growth—this role offers an opportunity to shape awareness and adoption of cutting-edge infrastructure tools. Responsibilities
Lead GTM campaign execution for two developer-facing fintech tools Manage paid social campaigns (LinkedIn, Reddit, X/Twitter) with focused developer messaging Launch SEM and content marketing initiatives to educate and convert developer audiences Execute integrated campaigns that blend paid media, content, community, and event marketing Track performance and KPIs, reallocating budget to maximize ROI Partner cross-functionally with Product, DevRel, and Growth to align messaging and channel strategy Drive developer signups, usage, and transaction volume across tools and APIs Operate independently with urgency and ownership—this is a doer role, not advisory Required Skills & Qualifications
Proven experience executing fast-paced B2B marketing campaigns in the developer, fintech, or Web3 space Strong understanding of technical/developer audiences and how to drive engagement Ability to independently plan and execute paid media, content strategy, and event marketing initiatives Demonstrated experience managing performance marketing budgets from $50K to $500K Prior work marketing APIs, SDKs, or developer-focused products Familiarity with crypto infrastructure (onramps, embedded wallets, developer tools) Excellent cross-functional collaboration and communication skills Must be able to work in the U.S. without sponsorship (W2 only – no H1B/C2C candidates) Available to work full-time (40 hours/week) remotely Preferred Skills & Qualifications
Experience with grassroots developer engagement: hackathons, meetups, AMAs Familiarity with platforms like X/Twitter, LinkedIn, Reddit, and SEM tools Connections within Web3 communities or past involvement in developer relations events High agility in executing integrated campaigns that include performance, content, and event layers Strategic and data-driven thinker with a bias for rapid execution and iteration Benefits & Culture
Remote work flexibility Work with emerging technologies at the forefront of fintech and crypto innovation Join a high-performing, mission-driven team focused on developer adoption and product growth Opportunity to make a measurable impact on a nationally recognized platform Collaborative and agile work environment with real ownership
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Marketing Consultant – Developer Platform for a fintech/crypto developer platform. Remote (U.S. Based Only). Pay: ~$75/hour (W2 only). Duration: Contract – 7 months (08/20/2025 – 03/31/2026). The Planet Group is seeking a Marketing Consultant to support go-to-market (GTM) efforts for a developer platform. This is a strategic, high-impact contract role for a marketing professional who excels in building and executing B2B campaigns targeted toward developers. If you’re passionate about emerging technology, developer ecosystems, and measurable growth—this role offers an opportunity to shape awareness and adoption of cutting-edge infrastructure tools. Responsibilities
Lead GTM campaign execution for two developer-facing fintech tools Manage paid social campaigns (LinkedIn, Reddit, X/Twitter) with focused developer messaging Launch SEM and content marketing initiatives to educate and convert developer audiences Execute integrated campaigns that blend paid media, content, community, and event marketing Track performance and KPIs, reallocating budget to maximize ROI Partner cross-functionally with Product, DevRel, and Growth to align messaging and channel strategy Drive developer signups, usage, and transaction volume across tools and APIs Operate independently with urgency and ownership—this is a doer role, not advisory Required Skills & Qualifications
Proven experience executing fast-paced B2B marketing campaigns in the developer, fintech, or Web3 space Strong understanding of technical/developer audiences and how to drive engagement Ability to independently plan and execute paid media, content strategy, and event marketing initiatives Demonstrated experience managing performance marketing budgets from $50K to $500K Prior work marketing APIs, SDKs, or developer-focused products Familiarity with crypto infrastructure (onramps, embedded wallets, developer tools) Excellent cross-functional collaboration and communication skills Must be able to work in the U.S. without sponsorship (W2 only – no H1B/C2C candidates) Available to work full-time (40 hours/week) remotely Preferred Skills & Qualifications
Experience with grassroots developer engagement: hackathons, meetups, AMAs Familiarity with platforms like X/Twitter, LinkedIn, Reddit, and SEM tools Connections within Web3 communities or past involvement in developer relations events High agility in executing integrated campaigns that include performance, content, and event layers Strategic and data-driven thinker with a bias for rapid execution and iteration Benefits & Culture
Remote work flexibility Work with emerging technologies at the forefront of fintech and crypto innovation Join a high-performing, mission-driven team focused on developer adoption and product growth Opportunity to make a measurable impact on a nationally recognized platform Collaborative and agile work environment with real ownership
#J-18808-Ljbffr