GeoStabilization International®
Vice President Marketing
GeoStabilization International®, Westminster, Colorado, United States, 80031
Overview
GeoStabilization International (GSI) is part of a portfolio of companies that develops and installs innovative solutions that protect people and infrastructure from geohazards and roadway safety hazards. We specialize in emergency landslide repairs, rockfall mitigation, road barriers, and grouting, using cutting edge design/build and design/build/warranty contracting. GeoStabilization International is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting. At GeoStabilization, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused. Responsibilities
Strategic Leadership: Lead the strategic plan for the business; partner with VP of Business Development to identify growth segments and acquisition targets; lead acquisition integration work; identify expansion into new service categories and geographic markets; develop and implement a comprehensive marketing strategy aligned with business goals to drive revenue growth and market share; collaborate with executive leadership to position GeoStabilization International as a market leader. Inbound and Outbound Marketing: Lead outbound initiatives (trade shows, direct mail, events, account-based marketing) to engage prospects; design and oversee inbound programs (content marketing, SEO, SEM, social media, marketing automation) to generate qualified leads; partner with sales to align campaigns and optimize lead conversion and pipeline growth. Brand Development and Management: Elevate the company brand through storytelling, consistent messaging, and impactful design; maintain brand standards across all channels and materials. Digital and Data-Driven Marketing: Use data and analytics to optimize performance and ROI; oversee marketing technology adoption (CRM and automation platforms) to enhance efficiency and scalability. Team Building and Leadership: Build, mentor, and lead a high-performing marketing team; establish KPIs and provide regular feedback; manage relationships with external agencies, vendors, and partners. Qualifications
Education: Bachelor’s degree in engineering, manufacturing-related field or similar; MBA or master’s in marketing or related advanced degree preferred. Key Experiences: 10+ years of progressive marketing experience with leadership roles, preferably in B2B industries such as construction, engineering, or professional services; proven track record of integrated marketing strategies in multi-brand environments; experience building and scaling marketing organizations; experience leading growth through pre- and post-integration projects; background in engineering-related industries is advantageous; ability to lead cross-functional teams and drive organizational change; experience as a product manager in B2B contexts with growth strategies. Key Skills: Deep knowledge of inbound and outbound marketing, strong leadership, data-driven decision making, excellent communication, and proficiency with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics). Additional requirements: Hybrid-remote role based at HQ in Westminster, CO (remote Mondays and Fridays; in-office Tue–Thu); willingness to travel; high ethical standards and professionalism; ability to thrive in a fast-paced environment. How success is rewarded
Holistic total rewards includes health, dental, vision, disability benefits; 401(k) with company match; flexible vacation and sick time; ongoing development and leadership training. Base salary range: $225,000–$275,000 annually, with additional variable incentive compensation and company equity as part of the employee ownership program. Equal Opportunity
GeoStabilization International, LLC. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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GeoStabilization International (GSI) is part of a portfolio of companies that develops and installs innovative solutions that protect people and infrastructure from geohazards and roadway safety hazards. We specialize in emergency landslide repairs, rockfall mitigation, road barriers, and grouting, using cutting edge design/build and design/build/warranty contracting. GeoStabilization International is the leading geohazard mitigation and bridge rehabilitation firm operating throughout the United States, Canada, and Australasia. Our expertise, proprietary tools, and worldwide partnerships allow us to repair virtually any slope stability or foundation problem in any geologic setting. At GeoStabilization, our culture is about being nimble but strong, fast-paced while team oriented, innovative, data-driven, and most importantly, client-focused. Responsibilities
Strategic Leadership: Lead the strategic plan for the business; partner with VP of Business Development to identify growth segments and acquisition targets; lead acquisition integration work; identify expansion into new service categories and geographic markets; develop and implement a comprehensive marketing strategy aligned with business goals to drive revenue growth and market share; collaborate with executive leadership to position GeoStabilization International as a market leader. Inbound and Outbound Marketing: Lead outbound initiatives (trade shows, direct mail, events, account-based marketing) to engage prospects; design and oversee inbound programs (content marketing, SEO, SEM, social media, marketing automation) to generate qualified leads; partner with sales to align campaigns and optimize lead conversion and pipeline growth. Brand Development and Management: Elevate the company brand through storytelling, consistent messaging, and impactful design; maintain brand standards across all channels and materials. Digital and Data-Driven Marketing: Use data and analytics to optimize performance and ROI; oversee marketing technology adoption (CRM and automation platforms) to enhance efficiency and scalability. Team Building and Leadership: Build, mentor, and lead a high-performing marketing team; establish KPIs and provide regular feedback; manage relationships with external agencies, vendors, and partners. Qualifications
Education: Bachelor’s degree in engineering, manufacturing-related field or similar; MBA or master’s in marketing or related advanced degree preferred. Key Experiences: 10+ years of progressive marketing experience with leadership roles, preferably in B2B industries such as construction, engineering, or professional services; proven track record of integrated marketing strategies in multi-brand environments; experience building and scaling marketing organizations; experience leading growth through pre- and post-integration projects; background in engineering-related industries is advantageous; ability to lead cross-functional teams and drive organizational change; experience as a product manager in B2B contexts with growth strategies. Key Skills: Deep knowledge of inbound and outbound marketing, strong leadership, data-driven decision making, excellent communication, and proficiency with CRM, marketing automation, and analytics tools (e.g., HubSpot, Salesforce, Google Analytics). Additional requirements: Hybrid-remote role based at HQ in Westminster, CO (remote Mondays and Fridays; in-office Tue–Thu); willingness to travel; high ethical standards and professionalism; ability to thrive in a fast-paced environment. How success is rewarded
Holistic total rewards includes health, dental, vision, disability benefits; 401(k) with company match; flexible vacation and sick time; ongoing development and leadership training. Base salary range: $225,000–$275,000 annually, with additional variable incentive compensation and company equity as part of the employee ownership program. Equal Opportunity
GeoStabilization International, LLC. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
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