Klaviyo
Join to apply for the Lead, Paid Social role at Klaviyo
In this role, you will take full ownership of our paid social strategy and execution—from ideation and planning through to in-platform activation, optimization, and analysis. You’ll work across regions, platforms, and teams to drive measurable results and fuel Klaviyo’s ambitious global growth.
Responsibilities
Own the full lifecycle of paid social campaigns—from strategy, setup, and optimization to reporting and insights. Execute hands-on in-platform activation across multiple social platforms (LinkedIn, Facebook, Instagram, Reddit, TikTok) managing high-volume, multi-objective campaigns at scale. Develop audience segmentation and targeting strategies to support full-funnel marketing across regions and buyer stages, including partnering cross-functionally to identify high-value accounts to activate account-based marketing (ABM). Monitor pacing, manage budgets, track invoices, and support monthly reconciliation in partnership with Finance. Analyze campaign performance and deliver actionable recommendations to continuously improve efficiency, reach, and impact. Cross-Functional Collaboration
Partner with Creative, Brand, Communications, and Integrated Campaigns teams to align on messaging, creative assets, and campaign strategy to drive engagement and where applicable, pipeline growth for target accounts. Act as the paid social subject-matter expert for internal stakeholders, advising on best practices, trends, and opportunities. Collaborate with the Organic Social team to ensure synergy and alignment across paid and owned efforts. Support major company initiatives including Brand Moments, Product Launches, ABM Campaigns, and Partnerships, providing paid social expertise and execution. International Expansion & Global Campaign Management
Lead paid social activations across AMER, EMEA, and APAC, ensuring campaigns are localized, relevant, and optimized for regional performance. Identify region-specific opportunities for growth and recommend strategies tailored to different market dynamics. Work closely with regional teams to align on goals, messaging, and campaign timing. Innovation, Experimentation & Emerging Platforms
Drive a culture of experimentation by testing new platforms, creative formats, targeting strategies, and landing page experiences. Champion the adoption of AI tools and automation to accelerate campaign execution, streamline workflows, and enhance real-time optimization—enabling faster testing cycles and more efficient scaling across platforms. Partner with the data and creative teams to explore AI-assisted workflows, including creative iteration, audience modeling, and performance prediction. Stay ahead of social media and ad tech trends, continuously bringing fresh ideas and innovative tactics to the team. Perform other duties as assigned. Who You Are
8+ years of media planning and buying experience with a minimum of 3 years of hands-on keyboard experience within paid social, including management of a high volume of active campaigns (50+ annually). In-depth knowledge of platform algorithms, ad products, optimization levers, and roadmap of LinkedIn, Facebook, and Instagram required. X, Reddit, TikTok a plus. Direct experience with creating, trafficking, tagging (via 3rd party ad server) and optimizing campaigns across platforms against brand, intent and direct response metrics. Strong understanding of paid, earned and owned social strategies and tactics and how they all work together. Expertise with ABM platforms, CRM tools, and analytics to inform account targeting, report on campaign results, and drive pipeline outcomes. Solid analytical experience with ability to manage complex data sets across multiple sources e.g. Google Analytics, Salesforce. Detail-oriented with excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment. We use Covey as part of our hiring and/or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Our equal opportunity policy: Klaviyo is committed to equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex, gender identity, sexual orientation, disability, veteran status, marital status, or any other characteristic protected by applicable law. By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. The Job Applicant Privacy Notice can be found on our site.
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Own the full lifecycle of paid social campaigns—from strategy, setup, and optimization to reporting and insights. Execute hands-on in-platform activation across multiple social platforms (LinkedIn, Facebook, Instagram, Reddit, TikTok) managing high-volume, multi-objective campaigns at scale. Develop audience segmentation and targeting strategies to support full-funnel marketing across regions and buyer stages, including partnering cross-functionally to identify high-value accounts to activate account-based marketing (ABM). Monitor pacing, manage budgets, track invoices, and support monthly reconciliation in partnership with Finance. Analyze campaign performance and deliver actionable recommendations to continuously improve efficiency, reach, and impact. Cross-Functional Collaboration
Partner with Creative, Brand, Communications, and Integrated Campaigns teams to align on messaging, creative assets, and campaign strategy to drive engagement and where applicable, pipeline growth for target accounts. Act as the paid social subject-matter expert for internal stakeholders, advising on best practices, trends, and opportunities. Collaborate with the Organic Social team to ensure synergy and alignment across paid and owned efforts. Support major company initiatives including Brand Moments, Product Launches, ABM Campaigns, and Partnerships, providing paid social expertise and execution. International Expansion & Global Campaign Management
Lead paid social activations across AMER, EMEA, and APAC, ensuring campaigns are localized, relevant, and optimized for regional performance. Identify region-specific opportunities for growth and recommend strategies tailored to different market dynamics. Work closely with regional teams to align on goals, messaging, and campaign timing. Innovation, Experimentation & Emerging Platforms
Drive a culture of experimentation by testing new platforms, creative formats, targeting strategies, and landing page experiences. Champion the adoption of AI tools and automation to accelerate campaign execution, streamline workflows, and enhance real-time optimization—enabling faster testing cycles and more efficient scaling across platforms. Partner with the data and creative teams to explore AI-assisted workflows, including creative iteration, audience modeling, and performance prediction. Stay ahead of social media and ad tech trends, continuously bringing fresh ideas and innovative tactics to the team. Perform other duties as assigned. Who You Are
8+ years of media planning and buying experience with a minimum of 3 years of hands-on keyboard experience within paid social, including management of a high volume of active campaigns (50+ annually). In-depth knowledge of platform algorithms, ad products, optimization levers, and roadmap of LinkedIn, Facebook, and Instagram required. X, Reddit, TikTok a plus. Direct experience with creating, trafficking, tagging (via 3rd party ad server) and optimizing campaigns across platforms against brand, intent and direct response metrics. Strong understanding of paid, earned and owned social strategies and tactics and how they all work together. Expertise with ABM platforms, CRM tools, and analytics to inform account targeting, report on campaign results, and drive pipeline outcomes. Solid analytical experience with ability to manage complex data sets across multiple sources e.g. Google Analytics, Salesforce. Detail-oriented with excellent organizational, time management and collaboration skills with ability to adapt easily in a fast-paced, agile and high growth environment. We use Covey as part of our hiring and/or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025. Our equal opportunity policy: Klaviyo is committed to equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex, gender identity, sexual orientation, disability, veteran status, marital status, or any other characteristic protected by applicable law. By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. The Job Applicant Privacy Notice can be found on our site.
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