Adorama
Overview
Marketing Director role at
Adorama .
Base pay range:
$90,000.00/yr - $150,000.00/yr .
What you will do
Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency
Utilize metrics tracking to gather insights and drive course correction
Master Calendar Planning & Campaign Execution across all channels
Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign
Timeline Management for all marketing departments to ensure 360 execution on time
CRM Email-SMS Campaign management
Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels
Active Participation in Photo Shoots & Collaborations for Brand Campaigns
Website Management & Content Updates: Web Banners (Desktop, Mobile), Featured Categories, PDP Marketing Content, Blog Management, Product & E-commerce Marketing Management
Oversee Full-Funnel Marketing Activities: email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics
Drive End-to-End Marketing Campaigns: planning, execution and analysis
Manage In-House and Third-Party Marketers
Growth & Data Analysis: develop insights from Google Analytics 4 & Looker; use data to inform performance marketing, audience segmentation and budget management
Direct Social Media Campaigns: managing social media content and metrics; approvals on partnerships, collaborations and budgets
Collaborate with Leadership to Build the Brand Story; provide weekly roadmap updates and data analysis
Brand building: enhance brand identity and visual aesthetics; guide the creative process for cohesive marketing content
Work with the product team to maintain and update the website
Responsibilities may evolve; employees may be asked to take on additional duties to support business priorities
What will help you thrive
10 to 15 years' relevant experience
Customer centric
Proven capability to drive cost-effective growth
Experience driving insights that lead to significant business impact
Data driven with experience using tools like Looker
Strong business acumen with an understanding of a P&L
Hands-on leader
Strong project management and organizational skills
Ability to build content publishing calendars and create stories for audiences
Creative thinker with experience identifying target audiences and marketing strategies
Attention to detail and ability to work within brand guidelines
Excellent written and verbal communication skills
Ability to work in a fast-paced, deadline-driven environment with a proactive attitude
Proven ability to manage high volumes of work
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.
Additional details
Seniority level: Director
Employment type: Full-time
Job function: Advertising
Industries: Advertising Services
#J-18808-Ljbffr
Adorama .
Base pay range:
$90,000.00/yr - $150,000.00/yr .
What you will do
Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency
Utilize metrics tracking to gather insights and drive course correction
Master Calendar Planning & Campaign Execution across all channels
Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign
Timeline Management for all marketing departments to ensure 360 execution on time
CRM Email-SMS Campaign management
Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels
Active Participation in Photo Shoots & Collaborations for Brand Campaigns
Website Management & Content Updates: Web Banners (Desktop, Mobile), Featured Categories, PDP Marketing Content, Blog Management, Product & E-commerce Marketing Management
Oversee Full-Funnel Marketing Activities: email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics
Drive End-to-End Marketing Campaigns: planning, execution and analysis
Manage In-House and Third-Party Marketers
Growth & Data Analysis: develop insights from Google Analytics 4 & Looker; use data to inform performance marketing, audience segmentation and budget management
Direct Social Media Campaigns: managing social media content and metrics; approvals on partnerships, collaborations and budgets
Collaborate with Leadership to Build the Brand Story; provide weekly roadmap updates and data analysis
Brand building: enhance brand identity and visual aesthetics; guide the creative process for cohesive marketing content
Work with the product team to maintain and update the website
Responsibilities may evolve; employees may be asked to take on additional duties to support business priorities
What will help you thrive
10 to 15 years' relevant experience
Customer centric
Proven capability to drive cost-effective growth
Experience driving insights that lead to significant business impact
Data driven with experience using tools like Looker
Strong business acumen with an understanding of a P&L
Hands-on leader
Strong project management and organizational skills
Ability to build content publishing calendars and create stories for audiences
Creative thinker with experience identifying target audiences and marketing strategies
Attention to detail and ability to work within brand guidelines
Excellent written and verbal communication skills
Ability to work in a fast-paced, deadline-driven environment with a proactive attitude
Proven ability to manage high volumes of work
This role requires three on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.
Additional details
Seniority level: Director
Employment type: Full-time
Job function: Advertising
Industries: Advertising Services
#J-18808-Ljbffr