Paid Media Analyst

Delivers in-depth insights for paid marketing campaigns. Leads reporting deliverables and testing strategies, including analyzing traffic sources, customer flows and journeys, and site experiences to help optimize conversion rates. Major Tasks, Responsibilities, and Key Accountabilities Leads the reporting and analyses of marketing data to better understand how various marketing channels work together. Identifies root causes of trends within accounts. Analyzes online results and identifies areas to enhance online marketing performance. Provides optimization recommendations and other actionable insights related to paid search and display information. Identifies trends and opportunities for content changes and website enhancements to drive current and future business growth. Serves as the primary resource for marketing reporting and data analytics tools. Provides performance reporting on marketing initiatives and translates data sets into actionable results that align with business objectives. Assists in troubleshooting and quality assurance testing pixel implementation and landing page tracking. Researches emerging trends and industry developments and participates in interdepartmental knowledge sharing meetings. Nature and Scope Demonstrates skill in data analysis techniques by resolving missing/incomplete information and inconsistencies/anomalies in more complex research/data. Nature of work requires increasing independence; receives guidance only on unusual, complex problems or issues. Work review typically involves periodic review of output by a supervisor and/or direct customers of the process. May provide general guidance/direction to or train junior level support or professional personnel. Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Typically requires overnight travel less than 10% of the time. Education and Experience Typically requires BS/BA in a related discipline. Generally 2-5 years of experience in a related field OR MS/MA and generally 2-4 years of experience in a related field. Certification is required in some areas. Our Goals for Diversity, Equity, and Inclusion We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate. We value the diversity of our people. HD Supply is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. About Us

At HD Supply, we believe that our core purpose is to improve our associates’ lives and equip them with the tools needed to provide exceptional customer experiences every day. As one of the largest industrial distributors in North America, we enable our customers’ success by consistently delivering what they need, where and when they need it. HD SUPPLY has more than 80 years of experience supporting our customers with leadership positions in the maintenance, repair and operations (MRO). With 44 distribution centers spread across 25 states and two Canadian provinces, HD Supply provides an expansive offering of approximately 200,000 SKUs featuring high-quality, name-brand and proprietary products – all at competitive prices. Combine this with our industry-leading, value-add services – including localized jobsite delivery, will-call and direct-ship options, diversified logistics and innovative solutions – and you can see why our more than 300,000 customers continue to trust HD Supply as their first choice supplier for getting the job done.

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