Air Apps
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CRM Specialist
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Air Apps About Air Apps: Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Born in Lisbon, Portugal in 2018, with offices in Lisbon and San Francisco, we are self-funded and have reached over 100 million downloads worldwide. Role overview:
CRM Specialist
at Air Apps will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns, including drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention. The role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, and a strong understanding of email marketing best practices, automation workflows, and data-driven optimization. Responsibilities Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. Optimize email templates, A/B test subject lines, and improve deliverability. Create and maintain customer segmentation strategies for targeted campaigns. Collaborate with marketing, sales, and product teams to personalize customer interactions. Implement behavioral triggers and automation workflows to improve retention. Ensure compliance with GDPR, CCPA, and email marketing regulations. Stay up to date with CRM trends, personalization strategies, and automation best practices. Requirements Around 3+ years of experience in CRM management, email marketing, or marketing automation. Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms. Strong understanding of email marketing best practices, segmentation, and automation workflows. Experience with A/B testing, personalization, and dynamic content strategies. Knowledge of lead scoring, drip campaigns, and customer journey mapping. Familiarity with HTML/CSS for email formatting is a plus. Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools. Strong attention to detail and ability to optimize email deliverability and engagement rates. Experience working in fast-paced, data-driven marketing environments. What benefits are we offering? Apple hardware ecosystem for work Annual Bonus Medical Insurance (including vision & dental) Disability insurance - short and long-term 401k up to 4% contribution Air Stipend of $3,120/year, paid over 12 monthly installments (for home office, learning, wellness, etc.) Air Conference – an opportunity to meet the team, collaborate, and grow together Diversity & Inclusion Air Apps is committed to fostering a diverse, inclusive, and equitable workplace. We welcome applicants from all backgrounds, experiences, and perspectives, and believe varied voices strengthen our team. Application Disclaimer We value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification. Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Technology, Information and Internet Referrals increase your chances of interviewing at Air Apps by 2x
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CRM Specialist
role at
Air Apps About Air Apps: Air Apps is a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). Born in Lisbon, Portugal in 2018, with offices in Lisbon and San Francisco, we are self-funded and have reached over 100 million downloads worldwide. Role overview:
CRM Specialist
at Air Apps will be responsible for managing and optimizing customer relationship management (CRM) systems and email marketing campaigns, including drip marketing, segmentation, automation, and lead nurturing strategies to enhance customer engagement and retention. The role requires expertise in CRM platforms such as HubSpot, Marketo, Salesforce, or Klaviyo, and a strong understanding of email marketing best practices, automation workflows, and data-driven optimization. Responsibilities Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies. Manage and optimize CRM workflows, segmentation, and customer lifecycle automation. Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance. Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics. Optimize email templates, A/B test subject lines, and improve deliverability. Create and maintain customer segmentation strategies for targeted campaigns. Collaborate with marketing, sales, and product teams to personalize customer interactions. Implement behavioral triggers and automation workflows to improve retention. Ensure compliance with GDPR, CCPA, and email marketing regulations. Stay up to date with CRM trends, personalization strategies, and automation best practices. Requirements Around 3+ years of experience in CRM management, email marketing, or marketing automation. Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms. Strong understanding of email marketing best practices, segmentation, and automation workflows. Experience with A/B testing, personalization, and dynamic content strategies. Knowledge of lead scoring, drip campaigns, and customer journey mapping. Familiarity with HTML/CSS for email formatting is a plus. Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools. Strong attention to detail and ability to optimize email deliverability and engagement rates. Experience working in fast-paced, data-driven marketing environments. What benefits are we offering? Apple hardware ecosystem for work Annual Bonus Medical Insurance (including vision & dental) Disability insurance - short and long-term 401k up to 4% contribution Air Stipend of $3,120/year, paid over 12 monthly installments (for home office, learning, wellness, etc.) Air Conference – an opportunity to meet the team, collaborate, and grow together Diversity & Inclusion Air Apps is committed to fostering a diverse, inclusive, and equitable workplace. We welcome applicants from all backgrounds, experiences, and perspectives, and believe varied voices strengthen our team. Application Disclaimer We value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification. Seniority level Mid-Senior level Employment type Full-time Job function Other Industries Technology, Information and Internet Referrals increase your chances of interviewing at Air Apps by 2x
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