TikTok
Senior Product Manager – Ads Platform (Creative)
TikTok, San Jose, California, United States, 95199
Responsibilities
Own the strategy and roadmap for creative experiences in TikTok Ads Manager, with a focus on scaling creative supply and improving creative effectiveness. Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad creation workflows that balance platform consistency with vertical-specific needs. Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency. Use data, user feedback, and market insights to prioritize features and guide product iterations. Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes. Partner with internal platform and infra teams to ensure product foundations are extensible and future-proof. Qualifications Minimum Qualifications: BA/BS degree in a technical, business, or related field. 3–5 years of product management experience, with proven success of external products. Strong analytical and problem-solving skills, with the ability to define metrics and use data to inform decisions. Experience collaborating cross-functionally and leading execution across complex stakeholder environments. Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization. Excellent communication skills and comfort working in fast-paced, high-ambiguity environments. Preferred Qualifications: Experience building creative tools or working on advertiser-facing interfaces. Exposure to performance ad formats such as shopping, app install, or lead gen. Background in creative automation or infra-scale product work. Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. Our diverse teams work to create value for communities and drive innovation. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. We embrace challenges and foster an "Always Day 1" mindset to achieve breakthroughs for our users. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and aim to reflect the communities we reach. TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at the accommodation link provided by TikTok recruitment. Job Information
Compensation: Base salary range varies by city and experience. Base pay is part of the total compensation package and may include bonuses and stock units. Benefits include health insurance, 401(k) with company match, paid leave, disability coverage, life insurance, wellbeing benefits, and paid holidays. Benefits may vary by location.
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Own the strategy and roadmap for creative experiences in TikTok Ads Manager, with a focus on scaling creative supply and improving creative effectiveness. Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad creation workflows that balance platform consistency with vertical-specific needs. Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency. Use data, user feedback, and market insights to prioritize features and guide product iterations. Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes. Partner with internal platform and infra teams to ensure product foundations are extensible and future-proof. Qualifications Minimum Qualifications: BA/BS degree in a technical, business, or related field. 3–5 years of product management experience, with proven success of external products. Strong analytical and problem-solving skills, with the ability to define metrics and use data to inform decisions. Experience collaborating cross-functionally and leading execution across complex stakeholder environments. Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization. Excellent communication skills and comfort working in fast-paced, high-ambiguity environments. Preferred Qualifications: Experience building creative tools or working on advertiser-facing interfaces. Exposure to performance ad formats such as shopping, app install, or lead gen. Background in creative automation or infra-scale product work. Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. Our diverse teams work to create value for communities and drive innovation. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company. We embrace challenges and foster an "Always Day 1" mindset to achieve breakthroughs for our users. Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills and perspectives. We celebrate diverse voices and aim to reflect the communities we reach. TikTok Accommodation
TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected reasons. If you need assistance, please reach out to us at the accommodation link provided by TikTok recruitment. Job Information
Compensation: Base salary range varies by city and experience. Base pay is part of the total compensation package and may include bonuses and stock units. Benefits include health insurance, 401(k) with company match, paid leave, disability coverage, life insurance, wellbeing benefits, and paid holidays. Benefits may vary by location.
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