American Tower
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Senior Manager Marketing
role at
American Tower The Team
We are seeking a Senior Marketing Manager to join American Towers U.S. Tower divisions Marketing team. The team impacts lead generation and new sales opportunities through digital campaigns, trade shows, and sales enablement materials. Day to day you will lead the team responsible for targeted marketing campaigns and establish strong partnerships with existing customers. You will help drive new business opportunities and support our web presence, including our corporate website. As a Senior Marketing Manager, you will partner cross-functionally to support the development and execution of communications and internal programs. Responsibilities
Define strategic marketing goals and objectives. Develop a deep understanding of our market, customers, and competitors to guide marketing strategy and segmentation approach. Develop and communicate market position(s) that are clear, defensible, and can be monetized. Collaborate across the sales organization to determine business priorities and align marketing strategies and resources. Oversee the content of our U.S. public website, including asset development, search engine optimization, and more. Mine for insights through customer face time and interaction with the sales team; use insights to create marketing campaigns. Oversee the design and execution of a bi-annual customer satisfaction survey and help develop action plans to facilitate improvement within identified opportunity areas. Support sales enablement to create material, including product benefits, positioning, and selling strategies. Partner cross-functionally to set the tone and framework for international marketing programs and support the development and execution of corporate communications. Partner with the Senior Manager, Digital Marketing to optimize content for digital channels, measure campaign success, and execute initiatives for continuous improvement. Recruit, manage, and develop Account Marketing Managers; foster a collaborative team dynamic to meet business objectives. Other duties as assigned. Qualifications
Bachelors degree in Marketing or a related field required. MBA or other advanced degree preferred. Minimum of 10 years of experience in a marketing role required. Supervisory experience required; business-to-business marketing experience preferred. Wireless, telecommunications, or technology-based industry experience preferred. Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Salesforce Account Engagement) preferred. Approximately 1015% travel may be required. Strong organization, planning, and project management skills; ability to prioritize tasks for yourself and a team to meet requirements and deadlines. Ability to work with different functional groups and levels of employees to effectively and professionally achieve results. Strong leadership skills; ability to drive and motivate a team to achieve results. About Us
American Tower is a global digital infrastructure company serving customers through tower sites and other real estate solutions that support connectivity and opportunity, focused on Building a More Connected World. We are one of the largest global Real Estate Investment Trusts (REITs) and a publicly traded (NYSE:AMT) Fortune 500 Company headquartered in Boston, Massachusetts. For more information about how American Tower is building a more connected world, visit americantower.com. American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on any characteristic protected under applicable law. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries Telecommunications
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Senior Manager Marketing
role at
American Tower The Team
We are seeking a Senior Marketing Manager to join American Towers U.S. Tower divisions Marketing team. The team impacts lead generation and new sales opportunities through digital campaigns, trade shows, and sales enablement materials. Day to day you will lead the team responsible for targeted marketing campaigns and establish strong partnerships with existing customers. You will help drive new business opportunities and support our web presence, including our corporate website. As a Senior Marketing Manager, you will partner cross-functionally to support the development and execution of communications and internal programs. Responsibilities
Define strategic marketing goals and objectives. Develop a deep understanding of our market, customers, and competitors to guide marketing strategy and segmentation approach. Develop and communicate market position(s) that are clear, defensible, and can be monetized. Collaborate across the sales organization to determine business priorities and align marketing strategies and resources. Oversee the content of our U.S. public website, including asset development, search engine optimization, and more. Mine for insights through customer face time and interaction with the sales team; use insights to create marketing campaigns. Oversee the design and execution of a bi-annual customer satisfaction survey and help develop action plans to facilitate improvement within identified opportunity areas. Support sales enablement to create material, including product benefits, positioning, and selling strategies. Partner cross-functionally to set the tone and framework for international marketing programs and support the development and execution of corporate communications. Partner with the Senior Manager, Digital Marketing to optimize content for digital channels, measure campaign success, and execute initiatives for continuous improvement. Recruit, manage, and develop Account Marketing Managers; foster a collaborative team dynamic to meet business objectives. Other duties as assigned. Qualifications
Bachelors degree in Marketing or a related field required. MBA or other advanced degree preferred. Minimum of 10 years of experience in a marketing role required. Supervisory experience required; business-to-business marketing experience preferred. Wireless, telecommunications, or technology-based industry experience preferred. Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Salesforce Account Engagement) preferred. Approximately 1015% travel may be required. Strong organization, planning, and project management skills; ability to prioritize tasks for yourself and a team to meet requirements and deadlines. Ability to work with different functional groups and levels of employees to effectively and professionally achieve results. Strong leadership skills; ability to drive and motivate a team to achieve results. About Us
American Tower is a global digital infrastructure company serving customers through tower sites and other real estate solutions that support connectivity and opportunity, focused on Building a More Connected World. We are one of the largest global Real Estate Investment Trusts (REITs) and a publicly traded (NYSE:AMT) Fortune 500 Company headquartered in Boston, Massachusetts. For more information about how American Tower is building a more connected world, visit americantower.com. American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on any characteristic protected under applicable law. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries Telecommunications
#J-18808-Ljbffr