Adobe
Sr Product Marketing Manager
at
Adobe
— Overview
Overview Join to apply for the
Sr Product Marketing Manager
role at
Adobe . We are looking for a Senior Product Marketing Manager with a deep passion for creative products and generative technologies who loves building things from scratch in a highly dynamic environment. You will play a pivotal role in enhancing in-product experiences across Firefly's Generative AI apps and shaping new AI products for creators.
Firefly is Adobe’s newest category with capabilities that include: Adobe's commercially safe generative AI models (Video, Image, Audio, Vector), standalone generative media applications, and groundbreaking features in Adobe’s flagship Creative Cloud apps (Gen Fill, Gen Extend, Gen Expand). Firefly offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has been creating over the past 40 years.
In this role, you’ll have the chance to define the future of creativity through Generative AI as a leader on Adobe's Firefly Product Marketing team.
What You'll Do
Strategic Execution: Partner with product, marketing, and research to develop comprehensive growth strategies across new platforms and devices, with special focus on commercialization opportunities and international expansion.
Subject matter expertise: Develop deep expertise in imaging/video categories and Creative AI, with emphasis on monetization strategies and growth levers within generative AI products.
Target setting: Define goals and identify actionable metrics to measure and drive impact.
Product enhancement: Craft and implement foundational in-product experiments to improve user experiences.
Cross-functional collaboration: Build strong partnerships with internal teams to align growth initiatives across products, demonstrating product-led growth methodologies to drive adoption and engagement.
Customer Engagement: Cultivate deeper relationships with customers to drive product value and enhance loyalty, retention, and renewal. Advocate for the customer via qualitative and quantitative insights to influence product solutions.
Influence: Influence the strategic direction of owned products/programs and drive continuous improvements in tools, processes, and methodology.
Requirements
8+ years of experience in product marketing, product management or strategy consulting, with a strong background in software, especially AI.
Ability to clearly articulate a data-driven product vision.
Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences both in writing and verbally.
Analytical and adept at structured thinking and using data to inform decisions.
Collaborative colleague, who can navigate dynamic, matrixed environments.
Passionate for emerging technologies and knowledgeable about the GenAI landscape.
Bachelor's degree preferred OR equivalent experience in Marketing, Business, Technology, or a related field.
Compensation and Notices Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 – $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Equal Employment Opportunity and Accessibility Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
State-Specific Notices:
California: Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado: Application Window Notice — If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.
Massachusetts: Massachusetts Legal Notice — It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Adobe is an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
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at
Adobe
— Overview
Overview Join to apply for the
Sr Product Marketing Manager
role at
Adobe . We are looking for a Senior Product Marketing Manager with a deep passion for creative products and generative technologies who loves building things from scratch in a highly dynamic environment. You will play a pivotal role in enhancing in-product experiences across Firefly's Generative AI apps and shaping new AI products for creators.
Firefly is Adobe’s newest category with capabilities that include: Adobe's commercially safe generative AI models (Video, Image, Audio, Vector), standalone generative media applications, and groundbreaking features in Adobe’s flagship Creative Cloud apps (Gen Fill, Gen Extend, Gen Expand). Firefly offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has been creating over the past 40 years.
In this role, you’ll have the chance to define the future of creativity through Generative AI as a leader on Adobe's Firefly Product Marketing team.
What You'll Do
Strategic Execution: Partner with product, marketing, and research to develop comprehensive growth strategies across new platforms and devices, with special focus on commercialization opportunities and international expansion.
Subject matter expertise: Develop deep expertise in imaging/video categories and Creative AI, with emphasis on monetization strategies and growth levers within generative AI products.
Target setting: Define goals and identify actionable metrics to measure and drive impact.
Product enhancement: Craft and implement foundational in-product experiments to improve user experiences.
Cross-functional collaboration: Build strong partnerships with internal teams to align growth initiatives across products, demonstrating product-led growth methodologies to drive adoption and engagement.
Customer Engagement: Cultivate deeper relationships with customers to drive product value and enhance loyalty, retention, and renewal. Advocate for the customer via qualitative and quantitative insights to influence product solutions.
Influence: Influence the strategic direction of owned products/programs and drive continuous improvements in tools, processes, and methodology.
Requirements
8+ years of experience in product marketing, product management or strategy consulting, with a strong background in software, especially AI.
Ability to clearly articulate a data-driven product vision.
Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences both in writing and verbally.
Analytical and adept at structured thinking and using data to inform decisions.
Collaborative colleague, who can navigate dynamic, matrixed environments.
Passionate for emerging technologies and knowledgeable about the GenAI landscape.
Bachelor's degree preferred OR equivalent experience in Marketing, Business, Technology, or a related field.
Compensation and Notices Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 – $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Equal Employment Opportunity and Accessibility Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
State-Specific Notices:
California: Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado: Application Window Notice — If this role is open to hiring in Colorado, the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.
Massachusetts: Massachusetts Legal Notice — It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
Adobe is an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
#J-18808-Ljbffr