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Mars United Commerce

Programmatic Director

Mars United Commerce, Rogers, Arkansas, United States, 72758

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Mars United Commerce . We are a global commerce company delivering solutions to grow client businesses. We are looking for a Programmatic Director to lead the agency’s programmatic practice into its next phase of evolution and growth. The ideal candidate will have a proven track record of building and executing programmatic strategies for brands on retail media platforms, be a tinkerer and out-of-the-box thinker, and be a strong leader who can inspire a team to achieve results. Candidates must reside within a commutable distance of Mars United Commerce\'s Chicago or Bentonville office. Primary Responsibilities

Own the strategic vision for programmatic advertising initiatives across key brands, primarily on Amazon DSP, while expanding to platforms such as The Trade Desk, DV360, and other emerging retail media networks (e.g., Instacart, CitrusAd, Criteo, Quotient). Translate client objectives into strategic, data-driven media plans and oversee their flawless execution, optimization, and performance. Act as a trusted advisor to senior clients, leading strategic conversations, campaign reviews, QBRs, and innovation roadmaps. Lead, mentor, and grow a high-performing programmatic team including Senior Managers, Managers, and Specialists. Foster a culture of accountability, collaboration, and continuous learning. Establish team goals, provide ongoing coaching and development plans, and conduct performance evaluations. Implement training initiatives for hands-on DSP activation and cross-platform capabilities, empowering team members to deliver best-in-class execution. Partner closely with eCommerce, Strategy, and Analytics teams to deliver cohesive omnichannel plans that align with brand goals and retail channel strategies. Oversee campaign setup and performance management while ensuring consistency in measurement, reporting, and optimization frameworks. Drive actionable insights and strategic recommendations based on performance data, client goals, and competitive analysis. Ensure clear communication of KPIs, campaign performance, and optimizations across internal and external stakeholders. Own programmatic budget stewardship, pacing, financial accuracy, and reconciliation in partnership with the Finance and Client teams. Lead vendor management, evaluating partner performance and introducing new solutions aligned with strategic goals. Maintain oversight of campaign trackers, timelines, documentation, and financial reporting across programmatic initiatives. Skills and Qualifications

7+ years of digital media experience, with a strong background in Amazon DSP, The Trade Desk and DV360; retail media experience across multiple platforms highly preferred. Proven leadership experience managing teams, developing talent, and fostering a high-performance culture. Deep understanding of the digital media landscape, media measurement, and attribution methodologies. Experience in ad operations, including trafficking, troubleshooting, and managing programmatic ad delivery. Familiarity with ad serving platforms, troubleshooting discrepancies, and optimizing campaign delivery is a plus. Demonstrated ability to lead strategic conversations with senior clients and internal stakeholders. High proficiency in data analysis and visualization using Excel/Google Sheets (e.g., pivot tables, VLOOKUP, advanced formulas). Exceptional organizational skills with the ability to manage multiple priorities, meet deadlines, and maintain attention to detail in a fast-paced environment. Proactive communicator across platforms such as Slack, Zoom, and email, with a collaborative and solutions-oriented mindset. Equal Opportunity & Benefits

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies. Mars United Commerce offers inclusive benefit plans and policies addressing the needs of all employees and their families, including comprehensive group health plans, parental leave, paid time off, employee assistance, wellness initiatives, financial guidance, tuition support, and a flexible work environment. Compensation Range: $119,510 - $171,675 annually. Salary will be determined based on skills, qualifications and experience. The Company reserves the right to modify this pay range. The application deadline for this posting is September 30, 2025.

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