TikTok
Responsibilities
About the team: The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. Our Content Creator Specialist Business Operation team's vision is to increase matchmaking for local sellers with the right creators within TikTok Shop US. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.
Drive budget planning and allocation for creator growth programs across different clusters
Develop data-driven budget allocation models on creator incentives and sellers co-funded programs, based on historical performance, forecasted ROI, and strategic priorities per cluster (e.g., creator reactivation, new sellers incubation, seasonal focus)
Partner with creator strategy, resource management, and cluster teams to define monthly/quarterly budget plans, ensuring alignment with broader commercial goals
Monitor real-time budget utilization and reallocate funds dynamically to optimize campaign effectiveness
Provide regular reporting and insights to key stakeholders on budget utilization and incentive ROI by program and by cluster
Lead the design and execution of tailored creator incentive mechanisms accommodating different cluster needs
Design creator incentive programs that align with each cluster’s merchandising focus (e.g., hero SKUs, seasonal categories, or local assortment gaps)
Incorporate cluster-specific creator needs (e.g., recruiting more L3+ top-performing creators vs. incubating L2+ emerging creators) into program logic and reward structures
Identify and resolve execution bottlenecks to ensure timely delivery and smooth operations
Track utilization rates and task progress using dashboards and internal tools
Conduct performance diagnostics to identify root causes behind low registration or poor ROI; generate data-driven insights and actionable improvement plans for future programs
Lead the design and execution of seller co-funded and self-funded programs
Identify suitable industries and piloted programs in high-priority clusters to assess feasibility and business impact
Design program structure by leveraging internal best practices (e.g., Nova), tailoring contribution models and incentive logic to local needs
Oversee full program execution, aligning stakeholders and ensuring strong seller participation throughout the pilot phase
Conduct comprehensive post-mortem reviews to assess performance, extract insights, and identify areas for optimization
Qualifications
Minimum Qualifications:
2-5 years experience and above in strategy consulting, investment, business analytics.
Strong problem solving skills, curiosity, and demonstrated experience understanding the nature of different business models.
Proactive thinking, meticulous thinking, with structured thinking and analytical abilities.
Excellent communication skills and responsible, adept at handling complex tasks requiring collaboration among multiple teams, possessing excellent stress resistance and execution capabilities.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people, fostering curiosity, humility, and impact in a rapidly growing tech company. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. Our mission is to inspire creativity and bring joy, celebrating diverse voices and creating an environment that reflects the communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation descriptions and benefits are provided where applicable, with variations by location and employment type. Base pay is one part of the Total Package and may be eligible for bonuses/incentives and RSUs. Benefits typically include medical, dental, vision, retirement plans, parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and Paid Personal Time, with details varying by country and role.
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Drive budget planning and allocation for creator growth programs across different clusters
Develop data-driven budget allocation models on creator incentives and sellers co-funded programs, based on historical performance, forecasted ROI, and strategic priorities per cluster (e.g., creator reactivation, new sellers incubation, seasonal focus)
Partner with creator strategy, resource management, and cluster teams to define monthly/quarterly budget plans, ensuring alignment with broader commercial goals
Monitor real-time budget utilization and reallocate funds dynamically to optimize campaign effectiveness
Provide regular reporting and insights to key stakeholders on budget utilization and incentive ROI by program and by cluster
Lead the design and execution of tailored creator incentive mechanisms accommodating different cluster needs
Design creator incentive programs that align with each cluster’s merchandising focus (e.g., hero SKUs, seasonal categories, or local assortment gaps)
Incorporate cluster-specific creator needs (e.g., recruiting more L3+ top-performing creators vs. incubating L2+ emerging creators) into program logic and reward structures
Identify and resolve execution bottlenecks to ensure timely delivery and smooth operations
Track utilization rates and task progress using dashboards and internal tools
Conduct performance diagnostics to identify root causes behind low registration or poor ROI; generate data-driven insights and actionable improvement plans for future programs
Lead the design and execution of seller co-funded and self-funded programs
Identify suitable industries and piloted programs in high-priority clusters to assess feasibility and business impact
Design program structure by leveraging internal best practices (e.g., Nova), tailoring contribution models and incentive logic to local needs
Oversee full program execution, aligning stakeholders and ensuring strong seller participation throughout the pilot phase
Conduct comprehensive post-mortem reviews to assess performance, extract insights, and identify areas for optimization
Qualifications
Minimum Qualifications:
2-5 years experience and above in strategy consulting, investment, business analytics.
Strong problem solving skills, curiosity, and demonstrated experience understanding the nature of different business models.
Proactive thinking, meticulous thinking, with structured thinking and analytical abilities.
Excellent communication skills and responsible, adept at handling complex tasks requiring collaboration among multiple teams, possessing excellent stress resistance and execution capabilities.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people, fostering curiosity, humility, and impact in a rapidly growing tech company. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. Our mission is to inspire creativity and bring joy, celebrating diverse voices and creating an environment that reflects the communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information Compensation descriptions and benefits are provided where applicable, with variations by location and employment type. Base pay is one part of the Total Package and may be eligible for bonuses/incentives and RSUs. Benefits typically include medical, dental, vision, retirement plans, parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and Paid Personal Time, with details varying by country and role.
#J-18808-Ljbffr