IBTS - Institute for Building Technology and Safety
Marketing Coordinator - Government Markets
IBTS - Institute for Building Technology and Safety, Ashburn, Virginia, United States, 22011
Overview
Marketing Coordinator - Government Markets
at
IBTS - Institute for Building Technology and Safety . Join to apply for the
Marketing Coordinator - Government Markets
role at
IBTS - Institute for Building Technology and Safety . Responsibilities The
Marketing Coordinator
is responsible for the planning, management, and execution of our marketing and communications activities for internal and external audiences. This role will work within IBTS Business Analytics and Marketing (BAM) team. The Marketing Coordinator will have direct responsibility for all marketing efforts including brand strategy, messaging, communications, media, public-facing promotions, conference and trade show coordination, collateral material design and production, association collaboration, and internal corporate communications. This role supports our Business-to-Government (B2G) market and initiatives. It is suited for someone who thrives in a fast-paced environment, understands government procurement and public sector engagement, and is passionate about crafting targeted campaigns for federal, state, and local agencies. Campaign Development, Execution and Reporting Develop marketing programs and projects that drive brand awareness, interest, and recognition of IBTS as a thought leader among clients, prospects, and partners. Set goals, objectives, key performance indicators, budgets, strategies, approaches, and timelines; track and report on related metrics and outcomes. Assist in the creation and execution of marketing campaigns tailored to federal, state, and local government audiences, as well as the private sector that supports government agencies. Content Creation & Management Collaborate with in-house and external subject matter experts to identify topics and concepts for compelling content (brochures, white papers, case studies, presentations) aligned with government needs and compliance standards. Design, write, and update collateral, website content, and other marketing materials for B2G/B2B audiences. Create and manage social media content aligned with business strategy. Produce event-related content such as blogs, podcasts, presentations, and video content. Event & Trade Show Coordination Oversee IBTS event planning including conventions, conferences, trade shows, webinars, and speaking engagements. Manage scheduling, pre/post-event engagement strategies, and logistics. Collaborate with internal and external subject matter experts to identify topics for speaking engagements and publications aligned with IBTS marketing priorities and business development. CRM & Lead Management Support and maintain accurate records of government contacts and leads in CRM systems; track inbound leads, social posts, conference lists, and public solicitations. Track promotional campaign performance and generate reports to inform effectiveness and ROI; help shape campaigns to maximize return. Cross-Functional Collaboration Collaborate with IBTS leadership to understand needs, objectives, and priorities. Align efforts with organizational goals and strategy across service offerings, geographies, and market segments. Provide BAM resources and support in Capture, Bid and Proposal processes with content creation and graphics as needed. Provide miscellaneous support on projects and pursuits including meeting facilitation, research, writing, and editing. Personal Qualities IBTS values personal traits essential for a positive, professional environment. We believe how you achieve results is as important as what you achieve. Strong Work Ethic Teachable/Continuous Learner Reliable/Dependable Collaborative/Team Contributor Qualifications Education: Bachelors Degree in Visual Communication Design, Advertising & Graphic Design, Digital Marketing, Integrated Marketing Communications (IMC), Media Arts & Design, Communication Studies with Marketing, or similar. Experience 2+ years of experience in the built environment (architecture, engineering, construction) for federal, state, and local programs. 2+ years managing marketing campaigns and/or creative agency engagements. 2+ years of experience in marketing, preferably with exposure to B2G contracting. Strong understanding of government procurement processes and compliance requirements. Key Skills/Competencies Understanding of the built environment, federal programs, and government processes; ability to communicate to diverse audiences. Knowledge of branding, messaging, and promotional strategies for the public sector. Advanced writing skills for B2G/B2B and professional services audiences. Plan, manage, and optimize SEO and ads campaigns; use Google Analytics (GA4) to track performance and provide insights. Proficiency with marketing tools (e.g., Canva, Hootsuite, Adobe Creative Suite, Duda). Awareness of emerging AI marketing tools to boost efficiency and creativity. Fluent in English and Spanish. Ability to manage multiple projects and deadlines with precision. Physical Demands Physical ability to operate in a traditional office setting with relevant equipment and coworker interaction. This is a hybrid position requiring an appropriate at-home work environment. Company Overview IBTS is a 501(c)(3) non-profit organization focused on building code compliance services for governance and public safety. Services include Building and Community Development, Energy and Sustainability Services, Disaster Planning and Recovery, Quality Assurance, and Compliance and Risk Monitoring. IBTS is headquartered in Ashburn, VA, with offices in Louisiana, Missouri, New York, Puerto Rico, and Washington, DC. IBTS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive equal consideration without regard to race, color, religion, sex, national origin, age, disability, or sexual orientation. This opportunity is open to Section S3 Residents. Veterans and individuals with disabilities are encouraged to apply. Explore the opportunities! Location details and salary ranges (for context): Tysons Corner, VA; Reston, VA; Arlington, VA; Bethesda, MD; Leesburg, VA with various salary ranges listed. #J-18808-Ljbffr
Marketing Coordinator - Government Markets
at
IBTS - Institute for Building Technology and Safety . Join to apply for the
Marketing Coordinator - Government Markets
role at
IBTS - Institute for Building Technology and Safety . Responsibilities The
Marketing Coordinator
is responsible for the planning, management, and execution of our marketing and communications activities for internal and external audiences. This role will work within IBTS Business Analytics and Marketing (BAM) team. The Marketing Coordinator will have direct responsibility for all marketing efforts including brand strategy, messaging, communications, media, public-facing promotions, conference and trade show coordination, collateral material design and production, association collaboration, and internal corporate communications. This role supports our Business-to-Government (B2G) market and initiatives. It is suited for someone who thrives in a fast-paced environment, understands government procurement and public sector engagement, and is passionate about crafting targeted campaigns for federal, state, and local agencies. Campaign Development, Execution and Reporting Develop marketing programs and projects that drive brand awareness, interest, and recognition of IBTS as a thought leader among clients, prospects, and partners. Set goals, objectives, key performance indicators, budgets, strategies, approaches, and timelines; track and report on related metrics and outcomes. Assist in the creation and execution of marketing campaigns tailored to federal, state, and local government audiences, as well as the private sector that supports government agencies. Content Creation & Management Collaborate with in-house and external subject matter experts to identify topics and concepts for compelling content (brochures, white papers, case studies, presentations) aligned with government needs and compliance standards. Design, write, and update collateral, website content, and other marketing materials for B2G/B2B audiences. Create and manage social media content aligned with business strategy. Produce event-related content such as blogs, podcasts, presentations, and video content. Event & Trade Show Coordination Oversee IBTS event planning including conventions, conferences, trade shows, webinars, and speaking engagements. Manage scheduling, pre/post-event engagement strategies, and logistics. Collaborate with internal and external subject matter experts to identify topics for speaking engagements and publications aligned with IBTS marketing priorities and business development. CRM & Lead Management Support and maintain accurate records of government contacts and leads in CRM systems; track inbound leads, social posts, conference lists, and public solicitations. Track promotional campaign performance and generate reports to inform effectiveness and ROI; help shape campaigns to maximize return. Cross-Functional Collaboration Collaborate with IBTS leadership to understand needs, objectives, and priorities. Align efforts with organizational goals and strategy across service offerings, geographies, and market segments. Provide BAM resources and support in Capture, Bid and Proposal processes with content creation and graphics as needed. Provide miscellaneous support on projects and pursuits including meeting facilitation, research, writing, and editing. Personal Qualities IBTS values personal traits essential for a positive, professional environment. We believe how you achieve results is as important as what you achieve. Strong Work Ethic Teachable/Continuous Learner Reliable/Dependable Collaborative/Team Contributor Qualifications Education: Bachelors Degree in Visual Communication Design, Advertising & Graphic Design, Digital Marketing, Integrated Marketing Communications (IMC), Media Arts & Design, Communication Studies with Marketing, or similar. Experience 2+ years of experience in the built environment (architecture, engineering, construction) for federal, state, and local programs. 2+ years managing marketing campaigns and/or creative agency engagements. 2+ years of experience in marketing, preferably with exposure to B2G contracting. Strong understanding of government procurement processes and compliance requirements. Key Skills/Competencies Understanding of the built environment, federal programs, and government processes; ability to communicate to diverse audiences. Knowledge of branding, messaging, and promotional strategies for the public sector. Advanced writing skills for B2G/B2B and professional services audiences. Plan, manage, and optimize SEO and ads campaigns; use Google Analytics (GA4) to track performance and provide insights. Proficiency with marketing tools (e.g., Canva, Hootsuite, Adobe Creative Suite, Duda). Awareness of emerging AI marketing tools to boost efficiency and creativity. Fluent in English and Spanish. Ability to manage multiple projects and deadlines with precision. Physical Demands Physical ability to operate in a traditional office setting with relevant equipment and coworker interaction. This is a hybrid position requiring an appropriate at-home work environment. Company Overview IBTS is a 501(c)(3) non-profit organization focused on building code compliance services for governance and public safety. Services include Building and Community Development, Energy and Sustainability Services, Disaster Planning and Recovery, Quality Assurance, and Compliance and Risk Monitoring. IBTS is headquartered in Ashburn, VA, with offices in Louisiana, Missouri, New York, Puerto Rico, and Washington, DC. IBTS is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive equal consideration without regard to race, color, religion, sex, national origin, age, disability, or sexual orientation. This opportunity is open to Section S3 Residents. Veterans and individuals with disabilities are encouraged to apply. Explore the opportunities! Location details and salary ranges (for context): Tysons Corner, VA; Reston, VA; Arlington, VA; Bethesda, MD; Leesburg, VA with various salary ranges listed. #J-18808-Ljbffr