Sage Hospitality Group
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Area Marketing Manager
role at
Sage Hospitality Group
Find out if this opportunity is a good fit by reading all of the information that follows below. Overview The Area Marketing Manager drives the strategy and execution of marketing initiatives across a portfolio of hotels. This role oversees the development, implementation, and management of digital and traditional marketing programs, including websites, social media, SEO, content creation, public relations, and partnerships. Collaborating closely with property teams and external digital agencies, the Area Marketing Manager ensures campaigns are aligned with brand standards, deliver measurable results, and maximize revenue opportunities.
The ideal candidate is a creative and strategic marketer with a passion for storytelling, brand building, and hospitality. This role helps shape each hotel’s unique identity through compelling positioning, innovative campaigns, and cohesive online and offline content that enhances visibility and drives demand.
Responsibilities
Develop and execute a social media strategy that supports each property, with oversight from the DOSM and guidance from the Corporate Sr. Director of Social.
Apply best practices across major social media platforms, tailoring strategies for hotels, restaurants, and hospitality brands.
Create professional, on-brand content across all channels.
Plan and implement campaigns that build brand awareness and support larger sales and marketing goals.
Set measurable goals and benchmarks for social media performance and build actionable plans to achieve them.
Engage with guest comments and messages in a timely, professional manner, including crisis response when needed.
Be competent in, or willing to learn, social media management tools (e.g., Sprout Social).
Assist DOSM with planning and executing PR-worthy activations, programming, amenities, and packages.
Coordinate with PR agencies to support media visits and property initiatives that reinforce brand identity and positioning.
Utilize agency reports and third-party insights to inform PR content and strategies.
Apply branding guidelines to ensure property identity is consistently communicated.
Assist properties with marketing materials (flyers, signage, e-blasts) in collaboration with staff and agencies.
Maintain and organize media libraries and electronic files of advertising materials by property and activity.
Possess a foundational understanding of digital marketing tactics and the ability to evaluate performance across SEO, PPC, display advertising, and social advertising.
Review website content for SEO best practices; provide content ideas and assets to digital vendors.
Review and approve paid advertising copy, display ads, and social ads; collaborate with Sales, Operations, and Revenue Management on packages and offers.
Manage the property’s online brand presence, ensuring brand pillars and messaging are integrated across websites and digital campaigns.
Leverage corporate resources, brand support, and industry best practices.
Create and manage ongoing email marketing campaigns for hotel business units with the corporate CRM team.
Use reports from agencies, brands, and Google Analytics to inform and optimize content and campaigns.
Source, develop, and manage creative marketing initiatives that activate hotel spaces and F&B outlets, including on-site programming and partnerships.
Collaborate with property teams to design experiences that drive guest engagement and incremental revenue.
Education/Formal Training A four year college degree or equivalent education/experience.
Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills.
Excellent comprehension and literacy to read contracts and proposals.
Ability to negotiate effectively.
Excellent attention to detail and multi-tasking skills.
Professional appearance and manner.
Computer literacy, specifically MS Word for Windows.
Communication at all levels; multi-tasking; time management.
Physical Demands The physical demands described here are representative of those that must be met to perform the essential functions. Reasonable accommodations may be made for disabilities.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment 95% indoor office environment.
Eligible to participate in Sage bonus plan
Garage covered parking
Unlimited paid time off
Medical, dental, & vision insurance
Eligible to participate in the Company’s 401(k) with employer matching
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid FMLA leave for up to 12 weeks
Employee Assistance Program
Discounts on hotels and related benefits
The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.
Salary: USD $60,000.00 - USD $75,000.00 / Yr.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Hospitality
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Area Marketing Manager
role at
Sage Hospitality Group
Find out if this opportunity is a good fit by reading all of the information that follows below. Overview The Area Marketing Manager drives the strategy and execution of marketing initiatives across a portfolio of hotels. This role oversees the development, implementation, and management of digital and traditional marketing programs, including websites, social media, SEO, content creation, public relations, and partnerships. Collaborating closely with property teams and external digital agencies, the Area Marketing Manager ensures campaigns are aligned with brand standards, deliver measurable results, and maximize revenue opportunities.
The ideal candidate is a creative and strategic marketer with a passion for storytelling, brand building, and hospitality. This role helps shape each hotel’s unique identity through compelling positioning, innovative campaigns, and cohesive online and offline content that enhances visibility and drives demand.
Responsibilities
Develop and execute a social media strategy that supports each property, with oversight from the DOSM and guidance from the Corporate Sr. Director of Social.
Apply best practices across major social media platforms, tailoring strategies for hotels, restaurants, and hospitality brands.
Create professional, on-brand content across all channels.
Plan and implement campaigns that build brand awareness and support larger sales and marketing goals.
Set measurable goals and benchmarks for social media performance and build actionable plans to achieve them.
Engage with guest comments and messages in a timely, professional manner, including crisis response when needed.
Be competent in, or willing to learn, social media management tools (e.g., Sprout Social).
Assist DOSM with planning and executing PR-worthy activations, programming, amenities, and packages.
Coordinate with PR agencies to support media visits and property initiatives that reinforce brand identity and positioning.
Utilize agency reports and third-party insights to inform PR content and strategies.
Apply branding guidelines to ensure property identity is consistently communicated.
Assist properties with marketing materials (flyers, signage, e-blasts) in collaboration with staff and agencies.
Maintain and organize media libraries and electronic files of advertising materials by property and activity.
Possess a foundational understanding of digital marketing tactics and the ability to evaluate performance across SEO, PPC, display advertising, and social advertising.
Review website content for SEO best practices; provide content ideas and assets to digital vendors.
Review and approve paid advertising copy, display ads, and social ads; collaborate with Sales, Operations, and Revenue Management on packages and offers.
Manage the property’s online brand presence, ensuring brand pillars and messaging are integrated across websites and digital campaigns.
Leverage corporate resources, brand support, and industry best practices.
Create and manage ongoing email marketing campaigns for hotel business units with the corporate CRM team.
Use reports from agencies, brands, and Google Analytics to inform and optimize content and campaigns.
Source, develop, and manage creative marketing initiatives that activate hotel spaces and F&B outlets, including on-site programming and partnerships.
Collaborate with property teams to design experiences that drive guest engagement and incremental revenue.
Education/Formal Training A four year college degree or equivalent education/experience.
Experience Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.
Knowledge/Skills
Strong interpersonal, verbal and written communication skills.
Excellent comprehension and literacy to read contracts and proposals.
Ability to negotiate effectively.
Excellent attention to detail and multi-tasking skills.
Professional appearance and manner.
Computer literacy, specifically MS Word for Windows.
Communication at all levels; multi-tasking; time management.
Physical Demands The physical demands described here are representative of those that must be met to perform the essential functions. Reasonable accommodations may be made for disabilities.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.
Environment 95% indoor office environment.
Eligible to participate in Sage bonus plan
Garage covered parking
Unlimited paid time off
Medical, dental, & vision insurance
Eligible to participate in the Company’s 401(k) with employer matching
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Paid FMLA leave for up to 12 weeks
Employee Assistance Program
Discounts on hotels and related benefits
The application period will be open for approximately 30 days or until a suitable candidate is identified. We encourage qualified individuals to submit their applications within this timeframe.
Salary: USD $60,000.00 - USD $75,000.00 / Yr.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Hospitality
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