NBCUniversal
Overview The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.
Increase your chances of an interview by reading the following overview of this role before making an application. We are seeking a seasoned and strategic leader to join our team as the
Director of Digital Data Implementation . In this role, you will lead the development and execution of our digital analytics data collection strategy, ensuring precise and scalable implementation across TV, web, and mobile platforms. You’ll partner closely with stakeholders across product, engineering, marketing, and analytics to translate business goals into actionable data collection frameworks that drive insights, optimize experiences, and support enterprise measurement needs. Key Responsibilities
Lead the full end-to-end lifecycle of digital data collection implementation across all platforms, ensuring solutions are reliable, scalable, privacy-compliant, and maintain the highest standards of data integrity. Define and manage technical requirements and solution designs for Adobe Edge Network, Adobe Analytics, and associated streaming APIs (Data Feeds, Data Warehouse Files, Exports). Partner with product, engineering, analytics, and marketing teams to align data strategies with core business objectives and KPIs. Advocate for best-in-class data collection practices, including robust data layer architecture, consistent tagging strategies, and metadata standardization. Oversee audit processes and validation workflows to ensure accuracy and completeness of data collection, resolving discrepancies as needed. Stay ahead of trends and innovations in digital analytics, including Adobe Experience Platform (AEP), XDM schemas, and media measurement integrations. Provide thought leadership in integrating cross-platform measurement tools, including Nielsen, ComScore, Conviva, and others. Drive continuous improvement through automation, documentation, and optimization of implementation processes. Manage and develop a high-performing technical implementation team, fostering a culture of excellence, innovation, and accountability. Qualifications
Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related discipline. At least 8 years of tactical experience in digital data implementation, including deep expertise with Adobe Edge Network APIs and XDM-based data modeling. Proven experience implementing media measurement tools (e.g., Nielsen DCR, ComScore, Conviva) within large-scale digital media ecosystems. Strong technical fluency in JavaScript, HTML, and CSS, with a solid grasp of mobile app frameworks and data layer architecture. Expert-level knowledge of Adobe Analytics, Adobe Tag (formerly Launch), and associated tag management and debugging tools. Working familiarity with streaming media tracking and server-side measurement strategies. Strong analytical acumen with the ability to interpret and troubleshoot complex tracking logic across multiple platforms. Demonstrated experience managing teams, including setting objectives, delegating tasks, and evaluating performance. Exceptional organizational, project management, and communication skills. Preferred Characteristics
Adobe Certified Expert (ACE) certification or equivalent is strongly preferred. Advanced degree in Computer Science, Information Systems, Marketing, or a related discipline. Additional Requirements
Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $150,000 - $200,000 (bonus and long-term incentive eligible) Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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Increase your chances of an interview by reading the following overview of this role before making an application. We are seeking a seasoned and strategic leader to join our team as the
Director of Digital Data Implementation . In this role, you will lead the development and execution of our digital analytics data collection strategy, ensuring precise and scalable implementation across TV, web, and mobile platforms. You’ll partner closely with stakeholders across product, engineering, marketing, and analytics to translate business goals into actionable data collection frameworks that drive insights, optimize experiences, and support enterprise measurement needs. Key Responsibilities
Lead the full end-to-end lifecycle of digital data collection implementation across all platforms, ensuring solutions are reliable, scalable, privacy-compliant, and maintain the highest standards of data integrity. Define and manage technical requirements and solution designs for Adobe Edge Network, Adobe Analytics, and associated streaming APIs (Data Feeds, Data Warehouse Files, Exports). Partner with product, engineering, analytics, and marketing teams to align data strategies with core business objectives and KPIs. Advocate for best-in-class data collection practices, including robust data layer architecture, consistent tagging strategies, and metadata standardization. Oversee audit processes and validation workflows to ensure accuracy and completeness of data collection, resolving discrepancies as needed. Stay ahead of trends and innovations in digital analytics, including Adobe Experience Platform (AEP), XDM schemas, and media measurement integrations. Provide thought leadership in integrating cross-platform measurement tools, including Nielsen, ComScore, Conviva, and others. Drive continuous improvement through automation, documentation, and optimization of implementation processes. Manage and develop a high-performing technical implementation team, fostering a culture of excellence, innovation, and accountability. Qualifications
Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related discipline. At least 8 years of tactical experience in digital data implementation, including deep expertise with Adobe Edge Network APIs and XDM-based data modeling. Proven experience implementing media measurement tools (e.g., Nielsen DCR, ComScore, Conviva) within large-scale digital media ecosystems. Strong technical fluency in JavaScript, HTML, and CSS, with a solid grasp of mobile app frameworks and data layer architecture. Expert-level knowledge of Adobe Analytics, Adobe Tag (formerly Launch), and associated tag management and debugging tools. Working familiarity with streaming media tracking and server-side measurement strategies. Strong analytical acumen with the ability to interpret and troubleshoot complex tracking logic across multiple platforms. Demonstrated experience managing teams, including setting objectives, delegating tasks, and evaluating performance. Exceptional organizational, project management, and communication skills. Preferred Characteristics
Adobe Certified Expert (ACE) certification or equivalent is strongly preferred. Advanced degree in Computer Science, Information Systems, Marketing, or a related discipline. Additional Requirements
Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $150,000 - $200,000 (bonus and long-term incentive eligible) Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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