Pegasystems
Pega’s Partner Ecosystem team drives strategic growth through high-impact alliances and co-marketing initiatives. We collaborate across sales, product, and marketing to amplify Pega’s presence in the market through our global partner network. This role will be instrumental in scaling our Partner-branded Blueprint program and enabling partners to lead in AI-powered digital transformation.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. Overview As Marketing Director, Global Partner Ecosystem will lead strategic marketing initiatives to accelerate partner success and market expansion through our Partner-branded Blueprint program, including leading on the Partner Service Catalog initiative. This senior-level role focuses on enabling partners to leverage Pega GenAI Blueprint capabilities to enhance their client offerings, drive business growth, and establish themselves as leaders in AI-powered digital transformation. The successful candidate will also provide functional leadership support to the Pega partner team in the execution of communications to partners. What You'll Do at Pega
Create go-to-market frameworks that help partners articulate the business value of Blueprint’s rapid application development capabilities to their clients Lead on the creation, management and adoption of the Partner Service Catalog, including access, usage metrics, and feedback loops Establish KPIs tied to business outcomes such as pipeline generation, ACV growth, market penetration, and client engagement Design and deliver marketing enablement programs to drive Blueprint adoption and partner messaging effectiveness Manage Partner Marketing Development Funds (MDF) in collaboration with the partner team to maximize impact Create marketing assets, thought leadership content, PR and case studies showcasing Blueprint success stories with partners Oversee partner presence on pega.com, ensuring consistent messaging around Blueprint and partner expertise Lead the execution of partner communications, and product launch communications in collaboration with product marketing and the partner team Proactively participate in partner governance processes to ensure message alignment across all channels Align Blueprint messaging across Product Marketing, Sales Enablement, and the Partner team Collaborate with the Demo Experience team to create Blueprint demos for partner use and deployment in client innovation centers Identify and cultivate strategic partnerships with GSIs and specialized partners to maximize Blueprint’s industry impact Develop industry-specific marketing approaches in collaboration with Industry Market Leaders and partners Develop and execute marketing strategies for Pega’s Partner-branded Blueprint program, marketing to our partners and delivering co-branded, partner specific solutions Who You Are
A strategic marketer with 10+ years of experience, including 5+ years in partner, channel, or alliance marketing. Proven success managing strategic marketing programs and cross-functional teams. Experienced in B2B technology marketing, ideally in enterprise software, AI/ML, or low-code/no-code platforms. Skilled in partner ecosystem management and enablement strategies. Familiar with enterprise software sales cycles and partner roles in complex transactions. What You've Accomplished
Developed and executed partner marketing programs that drove measurable pipeline and ACV growth. Created compelling partner enablement content and campaigns that improved engagement and conversion. Managed MDF programs and marketing budgets to maximize ROI. Built strong relationships with partner teams and internal stakeholders to drive alignment and innovation. Gartner Analyst acclaimed technology leadership across our categories of products Continuous learning and development opportunities An innovative, inclusive, agile, flexible, and fun work environment Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company Pegasystems Inc. is subject to certain nondiscrimination and affirmative action record keeping and reporting requirements which require Pegasystems Inc. to invite employees and applicants to voluntarily self-identify their gender identity, race/ethnicity, disability status, and veteran status. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable federal laws, executive orders, and regulations, including those which require the information to be summarized and reported to the Federal Government of civil rights enforcement purposes. Apply Now Note: This posting may include required statements to comply with EEO and affirmative action obligations. Candidates may be asked to complete disclosures as part of a federal contractor program. See above for disclosure context.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. Overview As Marketing Director, Global Partner Ecosystem will lead strategic marketing initiatives to accelerate partner success and market expansion through our Partner-branded Blueprint program, including leading on the Partner Service Catalog initiative. This senior-level role focuses on enabling partners to leverage Pega GenAI Blueprint capabilities to enhance their client offerings, drive business growth, and establish themselves as leaders in AI-powered digital transformation. The successful candidate will also provide functional leadership support to the Pega partner team in the execution of communications to partners. What You'll Do at Pega
Create go-to-market frameworks that help partners articulate the business value of Blueprint’s rapid application development capabilities to their clients Lead on the creation, management and adoption of the Partner Service Catalog, including access, usage metrics, and feedback loops Establish KPIs tied to business outcomes such as pipeline generation, ACV growth, market penetration, and client engagement Design and deliver marketing enablement programs to drive Blueprint adoption and partner messaging effectiveness Manage Partner Marketing Development Funds (MDF) in collaboration with the partner team to maximize impact Create marketing assets, thought leadership content, PR and case studies showcasing Blueprint success stories with partners Oversee partner presence on pega.com, ensuring consistent messaging around Blueprint and partner expertise Lead the execution of partner communications, and product launch communications in collaboration with product marketing and the partner team Proactively participate in partner governance processes to ensure message alignment across all channels Align Blueprint messaging across Product Marketing, Sales Enablement, and the Partner team Collaborate with the Demo Experience team to create Blueprint demos for partner use and deployment in client innovation centers Identify and cultivate strategic partnerships with GSIs and specialized partners to maximize Blueprint’s industry impact Develop industry-specific marketing approaches in collaboration with Industry Market Leaders and partners Develop and execute marketing strategies for Pega’s Partner-branded Blueprint program, marketing to our partners and delivering co-branded, partner specific solutions Who You Are
A strategic marketer with 10+ years of experience, including 5+ years in partner, channel, or alliance marketing. Proven success managing strategic marketing programs and cross-functional teams. Experienced in B2B technology marketing, ideally in enterprise software, AI/ML, or low-code/no-code platforms. Skilled in partner ecosystem management and enablement strategies. Familiar with enterprise software sales cycles and partner roles in complex transactions. What You've Accomplished
Developed and executed partner marketing programs that drove measurable pipeline and ACV growth. Created compelling partner enablement content and campaigns that improved engagement and conversion. Managed MDF programs and marketing budgets to maximize ROI. Built strong relationships with partner teams and internal stakeholders to drive alignment and innovation. Gartner Analyst acclaimed technology leadership across our categories of products Continuous learning and development opportunities An innovative, inclusive, agile, flexible, and fun work environment Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company Pegasystems Inc. is subject to certain nondiscrimination and affirmative action record keeping and reporting requirements which require Pegasystems Inc. to invite employees and applicants to voluntarily self-identify their gender identity, race/ethnicity, disability status, and veteran status. Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable federal laws, executive orders, and regulations, including those which require the information to be summarized and reported to the Federal Government of civil rights enforcement purposes. Apply Now Note: This posting may include required statements to comply with EEO and affirmative action obligations. Candidates may be asked to complete disclosures as part of a federal contractor program. See above for disclosure context.
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