Pandora
Overview Senior Product Manager – Audience Targeting, SiriusXM Media/AdsWizz. This role focuses on building solutions that enhance ad relevance, campaign performance, and advertiser ROI by leveraging first-party data, third-party integrations, and advanced audience modeling.
Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio experience for listeners everywhere. This is a role that collaborates with cross-functional teams and external partners to transform data assets into actionable, privacy-friendly targeting capabilities. This description reflects a position at SiriusXM with potential cross-brand opportunities and is subject to change in responsibilities and scope. What You’ll Do
Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities Define scalable, privacy-forward targeting products that leverage first-party behavioral data, contextual signals, demographics, and location intelligence Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal Evaluate and integrate third-party data sources and targeting partners to enhance addressability and reach Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions Represent SiriusXM as a thought leader on data-driven advertising strategies and the future of addressable audio What You’ll Need
5+ years of product management experience, with a strong focus on advertising technology, data products, or programmatic platforms Deep understanding of digital advertising, audience targeting, identity resolution, and data management platforms (DMPs/CDPs) Proven ability to work with engineering and data science teams to develop machine-learning powered or algorithmic targeting solutions Experience with third-party data providers, measurement platforms, and identity graphs Excellent communicator with strong analytical thinking and the ability to influence cross-functional stakeholders Ability to lead complex product initiatives from concept through delivery, navigating ambiguity and balancing technical, business, and user needs Bachelor’s degree in a technical, business, or related field (MBA or advanced degree a plus) Must have legal right to work in the U.S. Preferred Skills
Experience in audio advertising, streaming media, or podcasting environments Prior work with SSPs, DSPs, or ad servers Knowledge of advertising data standards (IAB, OpenRTB, etc.) Compensation and Equality At SiriusXM, compensation is determined by a variety of factors including background and experience. The base salary for this position is expected to be in the range of $127,400 to $168,200 and will depend on skills and experience. The role may be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management Industries: Entertainment Providers and Broadcast Media Production and Distribution
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Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below. SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio experience for listeners everywhere. This is a role that collaborates with cross-functional teams and external partners to transform data assets into actionable, privacy-friendly targeting capabilities. This description reflects a position at SiriusXM with potential cross-brand opportunities and is subject to change in responsibilities and scope. What You’ll Do
Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities Define scalable, privacy-forward targeting products that leverage first-party behavioral data, contextual signals, demographics, and location intelligence Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal Evaluate and integrate third-party data sources and targeting partners to enhance addressability and reach Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions Represent SiriusXM as a thought leader on data-driven advertising strategies and the future of addressable audio What You’ll Need
5+ years of product management experience, with a strong focus on advertising technology, data products, or programmatic platforms Deep understanding of digital advertising, audience targeting, identity resolution, and data management platforms (DMPs/CDPs) Proven ability to work with engineering and data science teams to develop machine-learning powered or algorithmic targeting solutions Experience with third-party data providers, measurement platforms, and identity graphs Excellent communicator with strong analytical thinking and the ability to influence cross-functional stakeholders Ability to lead complex product initiatives from concept through delivery, navigating ambiguity and balancing technical, business, and user needs Bachelor’s degree in a technical, business, or related field (MBA or advanced degree a plus) Must have legal right to work in the U.S. Preferred Skills
Experience in audio advertising, streaming media, or podcasting environments Prior work with SSPs, DSPs, or ad servers Knowledge of advertising data standards (IAB, OpenRTB, etc.) Compensation and Equality At SiriusXM, compensation is determined by a variety of factors including background and experience. The base salary for this position is expected to be in the range of $127,400 to $168,200 and will depend on skills and experience. The role may be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Product Management Industries: Entertainment Providers and Broadcast Media Production and Distribution
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