Camping World
The Paid Shopping Manager will lead the strategy, execution, and optimization of paid shopping campaigns across Google and Microsoft platforms, primarily managed through SA360. This role combines strategic channel management with hands-on campaign optimization, overseeing product feed management, bid strategies, and cross-platform performance. The position requires expertise in SA360 platform management, advanced analytics, and team leadership while maintaining active involvement in day-to-day campaign operations and channel strategy development.
Key Responsibilities:
Strategic Channel Management:
Develop and execute comprehensive paid shopping strategies across Google Ads and Microsoft Advertising platforms
Lead channel expansion initiatives, evaluating new shopping platforms and opportunities for growth
Establish performance benchmarks, KPIs, and measurement frameworks for shopping campaigns
Collaborate with senior leadership to align shopping strategies with broader business objectives and growth targets
Drive cross-channel attribution analysis and budget allocation optimization
SA360 Platform Management:
Serve as the primary SA360 expert, managing all shopping campaigns through the platform
Optimize SA360 configurations, automated bidding strategies, and cross-platform reporting
Implement advanced SA360 features including floodlight tracking, audience targeting, and automated rules
Maintain SA360 integrations with Google Merchant Center, Microsoft Merchant Center, and other data sources
Troubleshoot platform issues and coordinate with SA360 support as needed
Campaign Strategy & Optimization:
Oversee shopping campaign performance across Google Ads and Microsoft Advertising platforms
Develop and implement advanced bidding strategies, including Smart Bidding and automated bid management
Lead product feed strategy and optimization initiatives to maximize visibility and performance
Analyze campaign performance data to identify growth opportunities and optimization areas
Manage campaign budgets, pacing, and resource allocation across channels
Team Leadership & Development:
Manage and mentor the Senior Paid Search Specialist (Shopping Ads) and other team members
Provide strategic guidance on campaign optimization, feed management, and platform best practices
Conduct regular performance reviews and professional development planning
Foster a data-driven culture within the team and promote continuous learning
Advanced Analytics & Reporting:
Utilize advanced SQL, Python, or R for complex data analysis and campaign optimization
Create executive-level dashboards and reports showcasing shopping campaign performance and ROI
Implement advanced attribution modeling and incrementality testing
Lead data integration projects connecting shopping performance with broader business metrics
Cross-Functional Collaboration:
Partner with product and eCommerce teams to ensure feed accuracy and product catalog optimization
Work with creative teams to develop compelling shopping ad creatives and landing page experiences
Collaborate with data engineering teams on feed automation and data pipeline optimization
Coordinate with finance teams on budget planning and performance forecasting
Qualifications:
Required:
Bachelor's degree in Marketing, Business, Analytics, or related field
7+ years of experience managing shopping ad campaigns in Google Ads and Microsoft Advertising
2+ years of hands-on experience with SA360 platform management and optimization
Proven track record of team leadership and management experience
Advanced proficiency in SQL and data analysis tools (Excel, Google Analytics, etc.)
Deep understanding of Google Merchant Center and Microsoft Merchant Center
Experience with feed management platforms (Feedonomics, DataFeedWatch, etc.)
Strong analytical skills with ability to translate data into actionable insights
Preferred:
Advanced degree in Marketing, Analytics, or related field
Experience with Python, R, or other advanced analytics tools
Google Ads and Microsoft Advertising platform certifications
Experience with eCommerce platforms and product catalog management
Knowledge of web analytics and conversion tracking implementation
Previous experience in retail or eCommerce industry
Key Skills:
Strategic thinking and channel management expertise
Advanced technical skills in campaign management and optimization
Strong leadership and team development capabilities
Excellent communication and presentation skills
Data-driven decision making and problem-solving abilities
Project management and cross-functional collaboration skills
Pay Range:
$113,500.00-$165,600.00 Annual
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
Key Responsibilities:
Strategic Channel Management:
Develop and execute comprehensive paid shopping strategies across Google Ads and Microsoft Advertising platforms
Lead channel expansion initiatives, evaluating new shopping platforms and opportunities for growth
Establish performance benchmarks, KPIs, and measurement frameworks for shopping campaigns
Collaborate with senior leadership to align shopping strategies with broader business objectives and growth targets
Drive cross-channel attribution analysis and budget allocation optimization
SA360 Platform Management:
Serve as the primary SA360 expert, managing all shopping campaigns through the platform
Optimize SA360 configurations, automated bidding strategies, and cross-platform reporting
Implement advanced SA360 features including floodlight tracking, audience targeting, and automated rules
Maintain SA360 integrations with Google Merchant Center, Microsoft Merchant Center, and other data sources
Troubleshoot platform issues and coordinate with SA360 support as needed
Campaign Strategy & Optimization:
Oversee shopping campaign performance across Google Ads and Microsoft Advertising platforms
Develop and implement advanced bidding strategies, including Smart Bidding and automated bid management
Lead product feed strategy and optimization initiatives to maximize visibility and performance
Analyze campaign performance data to identify growth opportunities and optimization areas
Manage campaign budgets, pacing, and resource allocation across channels
Team Leadership & Development:
Manage and mentor the Senior Paid Search Specialist (Shopping Ads) and other team members
Provide strategic guidance on campaign optimization, feed management, and platform best practices
Conduct regular performance reviews and professional development planning
Foster a data-driven culture within the team and promote continuous learning
Advanced Analytics & Reporting:
Utilize advanced SQL, Python, or R for complex data analysis and campaign optimization
Create executive-level dashboards and reports showcasing shopping campaign performance and ROI
Implement advanced attribution modeling and incrementality testing
Lead data integration projects connecting shopping performance with broader business metrics
Cross-Functional Collaboration:
Partner with product and eCommerce teams to ensure feed accuracy and product catalog optimization
Work with creative teams to develop compelling shopping ad creatives and landing page experiences
Collaborate with data engineering teams on feed automation and data pipeline optimization
Coordinate with finance teams on budget planning and performance forecasting
Qualifications:
Required:
Bachelor's degree in Marketing, Business, Analytics, or related field
7+ years of experience managing shopping ad campaigns in Google Ads and Microsoft Advertising
2+ years of hands-on experience with SA360 platform management and optimization
Proven track record of team leadership and management experience
Advanced proficiency in SQL and data analysis tools (Excel, Google Analytics, etc.)
Deep understanding of Google Merchant Center and Microsoft Merchant Center
Experience with feed management platforms (Feedonomics, DataFeedWatch, etc.)
Strong analytical skills with ability to translate data into actionable insights
Preferred:
Advanced degree in Marketing, Analytics, or related field
Experience with Python, R, or other advanced analytics tools
Google Ads and Microsoft Advertising platform certifications
Experience with eCommerce platforms and product catalog management
Knowledge of web analytics and conversion tracking implementation
Previous experience in retail or eCommerce industry
Key Skills:
Strategic thinking and channel management expertise
Advanced technical skills in campaign management and optimization
Strong leadership and team development capabilities
Excellent communication and presentation skills
Data-driven decision making and problem-solving abilities
Project management and cross-functional collaboration skills
Pay Range:
$113,500.00-$165,600.00 Annual
In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.