Cranbrook Educational Community
Digital Marketing and Social Media Coordinator
Cranbrook Educational Community, Bloomfield Hills, Michigan, United States, 48302
Overview
Cranbrook Educational Community invites applications for the Digital Marketing & Social Media Coordinator role. This position supports the creation, publication, monitoring, and management of the social media accounts for Cranbrook Art Museum, and assists with social media management for Cranbrook Academy of Art. The role acts as a chief storyteller, sharing insights and information about Cranbrook Art Museum with the goal of creating awareness, interest, and traffic for exhibitions and programming. In the Digital Marketing role, the individual will be part of a communications team that promotes the MFA programs at Cranbrook Academy of Art and exhibitions and programming at Cranbrook Art Museum through digital advertising, targeted email campaigns, and website content creation. Responsibilities
Work with the Director of Communications and Communications staff to develop a comprehensive social media strategy for Cranbrook Art Museum that includes engaging social media campaigns highlighting exhibitions and collections to expand public awareness and drive visitor traffic. Promote the museums educational programs and camps via social media, with goals of increasing participation and enrollment; promote the museums public programs to garner awareness and attendance. Collaborate with curators and educators to develop content for the Art Museum; advise on, conduct research, and help develop audio and video content for the Art Museum. Create and schedule content across all Cranbrook Art Museum social platforms. Analyze social media metrics and generate reports to establish benchmarks and inform strategy across all channels. Monitor and respond to comments across all Cranbrook Art Museum channels. Produce the Cranbrook Art Museum electronic monthly newsletter, Whats Next. Maintain calendar listings for the Cranbrook Art Museum, ensuring events are posted on social media, websites, and in community calendars. Assist with social media management of the Cranbrook Academy of Art channels during recruitment season (late summer through early winter); this may include producing short video content during key recruitment moments. Identify and develop other digital communications strategies, such as targeted email campaigns and paid digital placements for both Cranbrook Art Museum and Cranbrook Academy of Art. Keep abreast of the latest developments and best practices in social media and digital engagement. Assist with content updates to the Art Museum and Academy of Art websites and suggest improvements as appropriate. Attend regular staff meetings and meet with constituents as needed to gather information and present designs; manage multiple projects, meet deadlines, and maintain high professionalism and independence, reporting status at regular intervals. Supervisory Responsibilities
Supervisory Responsibilities:
Coordinates the services of designers, photographers and other vendors in the production of social media content; work with Academy and Museum staff to edit and proofread social media content before posting. Requirements
A bachelors degree required, with 13 years of experience in social media, preferably in the arts and culture field. Experience in developing social media campaigns and strategy, preferably in the not-for-profit sector. Experience in creating and editing video content for social media campaigns. Excellent writing and proofreading abilities. Excellent organizational and oral/written communication skills; writing, editing, and copy-editing skills are mandatory; able to present complex ideas clearly in writing. Experience and fluency in Instagram, Facebook and TikTok. Experience with additional platforms and Sprout Social (or other social management tools) highly desired. Working knowledge of image and video editing; Adobe Premiere preferred. Interest and/or experience in contemporary art, craft, design, and architecture preferred. Apple Macintosh proficiency required; proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) desired. Working knowledge of WordPress, the platform used for both the Academy and Art Museum websites, preferred. Experience with Google Analytics or Google AdWords desired. A valid Michigan drivers license with a satisfactory driving record is required. Benefits
Cranbrook offers competitive compensation and benefits, including medical, dental, life insurance, disability coverage, retirement programs with employer contributions, generous paid time off, 11 paid holidays and 3 floating holidays, employee discounts, and a collaborative educational environment. How to apply
Interested candidates should submit a curriculum vitae or rsum and a cover letter detailing interest and relevant experience. For consideration, please apply via Cranbrook Employment Opportunities: Digital Marketing & Social Media Coordinator. Additional information
For more information about the Academy of Art and the Art Museum, please visit the Cranbrook websites: Cranbrook Academy of Art and Cranbrook Art Museum. Seniority level
Mid-Senior level Employment type
Full-time Job function
Art/Creative Writing/Editing Information Technology Industries
Education Museums Non-profit Organizations
#J-18808-Ljbffr
Cranbrook Educational Community invites applications for the Digital Marketing & Social Media Coordinator role. This position supports the creation, publication, monitoring, and management of the social media accounts for Cranbrook Art Museum, and assists with social media management for Cranbrook Academy of Art. The role acts as a chief storyteller, sharing insights and information about Cranbrook Art Museum with the goal of creating awareness, interest, and traffic for exhibitions and programming. In the Digital Marketing role, the individual will be part of a communications team that promotes the MFA programs at Cranbrook Academy of Art and exhibitions and programming at Cranbrook Art Museum through digital advertising, targeted email campaigns, and website content creation. Responsibilities
Work with the Director of Communications and Communications staff to develop a comprehensive social media strategy for Cranbrook Art Museum that includes engaging social media campaigns highlighting exhibitions and collections to expand public awareness and drive visitor traffic. Promote the museums educational programs and camps via social media, with goals of increasing participation and enrollment; promote the museums public programs to garner awareness and attendance. Collaborate with curators and educators to develop content for the Art Museum; advise on, conduct research, and help develop audio and video content for the Art Museum. Create and schedule content across all Cranbrook Art Museum social platforms. Analyze social media metrics and generate reports to establish benchmarks and inform strategy across all channels. Monitor and respond to comments across all Cranbrook Art Museum channels. Produce the Cranbrook Art Museum electronic monthly newsletter, Whats Next. Maintain calendar listings for the Cranbrook Art Museum, ensuring events are posted on social media, websites, and in community calendars. Assist with social media management of the Cranbrook Academy of Art channels during recruitment season (late summer through early winter); this may include producing short video content during key recruitment moments. Identify and develop other digital communications strategies, such as targeted email campaigns and paid digital placements for both Cranbrook Art Museum and Cranbrook Academy of Art. Keep abreast of the latest developments and best practices in social media and digital engagement. Assist with content updates to the Art Museum and Academy of Art websites and suggest improvements as appropriate. Attend regular staff meetings and meet with constituents as needed to gather information and present designs; manage multiple projects, meet deadlines, and maintain high professionalism and independence, reporting status at regular intervals. Supervisory Responsibilities
Supervisory Responsibilities:
Coordinates the services of designers, photographers and other vendors in the production of social media content; work with Academy and Museum staff to edit and proofread social media content before posting. Requirements
A bachelors degree required, with 13 years of experience in social media, preferably in the arts and culture field. Experience in developing social media campaigns and strategy, preferably in the not-for-profit sector. Experience in creating and editing video content for social media campaigns. Excellent writing and proofreading abilities. Excellent organizational and oral/written communication skills; writing, editing, and copy-editing skills are mandatory; able to present complex ideas clearly in writing. Experience and fluency in Instagram, Facebook and TikTok. Experience with additional platforms and Sprout Social (or other social management tools) highly desired. Working knowledge of image and video editing; Adobe Premiere preferred. Interest and/or experience in contemporary art, craft, design, and architecture preferred. Apple Macintosh proficiency required; proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) desired. Working knowledge of WordPress, the platform used for both the Academy and Art Museum websites, preferred. Experience with Google Analytics or Google AdWords desired. A valid Michigan drivers license with a satisfactory driving record is required. Benefits
Cranbrook offers competitive compensation and benefits, including medical, dental, life insurance, disability coverage, retirement programs with employer contributions, generous paid time off, 11 paid holidays and 3 floating holidays, employee discounts, and a collaborative educational environment. How to apply
Interested candidates should submit a curriculum vitae or rsum and a cover letter detailing interest and relevant experience. For consideration, please apply via Cranbrook Employment Opportunities: Digital Marketing & Social Media Coordinator. Additional information
For more information about the Academy of Art and the Art Museum, please visit the Cranbrook websites: Cranbrook Academy of Art and Cranbrook Art Museum. Seniority level
Mid-Senior level Employment type
Full-time Job function
Art/Creative Writing/Editing Information Technology Industries
Education Museums Non-profit Organizations
#J-18808-Ljbffr