Under Armour
Lead, Marketing - Academy, Scheels, Golf/Run/Outdoor Specialty
Under Armour, Baltimore, Maryland, United States, 21276
Overview
The Lead, Marketing – Academy, Scheels, Golf/Run/Outdoor Specialty is responsible for building co-branded marketing strategies tied to business goals and leading activation of all marketing tactics and marketing campaign delivery to drive revenue, customer acquisition and loyalty with their accounts. The teammate will craft account-specific go-to-market strategies, positioning and activation plans with input from regional functional partners. It is essential that the individual focus on driving retail sales and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to their accounts. This individual will need to have a strong retail marketing background with a focus on executing in the digital space to be successful. This leader will ensure Under Armour products are powerfully positioned within their accounts to connect with customers and drive sales. Responsibilities
Lead planning and execution of targeted marketing activations with Academy, Scheels, Golf/Run/Outdoor Specialty that connect to Americas & Global strategies and drive Americas sales and brand health Deliver Academy, Scheels, Golf/Run/Outdoor Specialty integrated marketing plans in season and contribute to long range planning Work with regional cross functional partners (category marketers, merchandising, sales, etc.) to align on account positioning and storytelling for Academy, Scheels, Golf/Run/Outdoor Specialty. Focus on Brand building and revenue through Tier 1 and foundational commercial stories. Produce meaningful post-campaign analyses reporting on incremental sales, conversion and loyalty Author account specific briefs and inform regional & Global category briefs where relevant Drive and deliver go-to-market timelines for Academy, Scheels, Golf/Run/Outdoor Specialty campaigns including creative assets and activation elements Propose budgets for Academy, Scheels, Golf/Run/Outdoor Specialty account activations to marketing leadership for consideration in overall regional investment approach Partner with Marketing leadership at Academy, Scheels, Golf/Run/Outdoor Specialty to drive shared priorities, investments and performance Other duties may be assigned Qualifications
Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways of working are ever-changing due to client demands Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations High Initiative - High level of curiosity and inventive thinking to differentiate our Brand This role does not have direct reports. However, to be more effective as a team this person will consistently consider ways of working and recommend improvements as appropriate. Workplace Location
Location: This individual must reside within commuting distance from our Baltimore HQ office. Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. Travel: Minimal Licenses/Certifications: N/A Base Compensation
$107,442.44 - $147,733.36 USD Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates Health & fitness benefits, discounts and resources Equal Opportunity
Under Armour is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, or any other characteristic protected by law. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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The Lead, Marketing – Academy, Scheels, Golf/Run/Outdoor Specialty is responsible for building co-branded marketing strategies tied to business goals and leading activation of all marketing tactics and marketing campaign delivery to drive revenue, customer acquisition and loyalty with their accounts. The teammate will craft account-specific go-to-market strategies, positioning and activation plans with input from regional functional partners. It is essential that the individual focus on driving retail sales and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to their accounts. This individual will need to have a strong retail marketing background with a focus on executing in the digital space to be successful. This leader will ensure Under Armour products are powerfully positioned within their accounts to connect with customers and drive sales. Responsibilities
Lead planning and execution of targeted marketing activations with Academy, Scheels, Golf/Run/Outdoor Specialty that connect to Americas & Global strategies and drive Americas sales and brand health Deliver Academy, Scheels, Golf/Run/Outdoor Specialty integrated marketing plans in season and contribute to long range planning Work with regional cross functional partners (category marketers, merchandising, sales, etc.) to align on account positioning and storytelling for Academy, Scheels, Golf/Run/Outdoor Specialty. Focus on Brand building and revenue through Tier 1 and foundational commercial stories. Produce meaningful post-campaign analyses reporting on incremental sales, conversion and loyalty Author account specific briefs and inform regional & Global category briefs where relevant Drive and deliver go-to-market timelines for Academy, Scheels, Golf/Run/Outdoor Specialty campaigns including creative assets and activation elements Propose budgets for Academy, Scheels, Golf/Run/Outdoor Specialty account activations to marketing leadership for consideration in overall regional investment approach Partner with Marketing leadership at Academy, Scheels, Golf/Run/Outdoor Specialty to drive shared priorities, investments and performance Other duties may be assigned Qualifications
Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways of working are ever-changing due to client demands Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations High Initiative - High level of curiosity and inventive thinking to differentiate our Brand This role does not have direct reports. However, to be more effective as a team this person will consistently consider ways of working and recommend improvements as appropriate. Workplace Location
Location: This individual must reside within commuting distance from our Baltimore HQ office. Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week. Travel: Minimal Licenses/Certifications: N/A Base Compensation
$107,442.44 - $147,733.36 USD Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community Under Armour Merchandise Discounts Competitive 401(k) plan matching Maternity and Parental Leave for eligible and FMLA-eligible teammates Health & fitness benefits, discounts and resources Equal Opportunity
Under Armour is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy, national origin, age, disability, marital status, sexual orientation, gender identity, or any other characteristic protected by law. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
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