Jobot
Overview
Paid Media Specialist - Hybrid Schedule - 100% paid benefits. Falls Church, VA. Salary: $70,000 - $80,000 per year. Our client is a non-profit global assurance firm providing life insurance to employees of public agencies. The role reports to the Associate Director, Digital Marketing and focuses on developing, implementing, and optimizing paid digital campaigns across multiple platforms and funnel stages. Responsibilities
Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals. Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social. Provide clear, concise, and actionable reporting for weekly and monthly reviews. Conduct keyword research, audience targeting, and competitive analysis to inform strategy. Optimize ad copy, bidding strategies and creative assets to maximize ROI. Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights. Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies. Support content planning with performance insights to inform creative development. Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations. Stay updated on industry trends and best practices to ensure the organization remains competitive in the digital media space. Qualifications
Bachelor’s in business, marketing, advertising, or communications; or equivalent experience. 3+ years of experience in paid digital media management with demonstrable results. Fluency in GA4, Google Ads, Meta Ads, Microsoft Ads, and other paid advertising platforms. Familiarity with UTM tracking and attribution models. Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint). 3+ years of experience managing paid digital campaigns in-platform (Google, Meta, Microsoft). Strong ability to interpret campaign data and provide actionable insights; understanding of conversion tracking, attribution, and ROI analysis. Solid project management skills with the ability to prioritize tasks across multiple projects. Excellent communication and organizational skills; proactive, collaborative, and results-oriented. Ability to influence upward through proactive communication and solution-oriented thinking. Benefits
100% paid medical for the entire family (Platinum Package). 15% Company 401K contribution (no matching required). Hybrid work schedule (on-site 2 days after 90 days). $600 annual health allowance. Free parking. Jobot is an Equal Opportunity Employer. All qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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Paid Media Specialist - Hybrid Schedule - 100% paid benefits. Falls Church, VA. Salary: $70,000 - $80,000 per year. Our client is a non-profit global assurance firm providing life insurance to employees of public agencies. The role reports to the Associate Director, Digital Marketing and focuses on developing, implementing, and optimizing paid digital campaigns across multiple platforms and funnel stages. Responsibilities
Collaborate with the marketing team to align paid media efforts with overall marketing strategies and business goals. Independently design, launch, manage, and optimize paid media campaigns across channels including paid search, display, video, and paid social. Provide clear, concise, and actionable reporting for weekly and monthly reviews. Conduct keyword research, audience targeting, and competitive analysis to inform strategy. Optimize ad copy, bidding strategies and creative assets to maximize ROI. Take ownership of campaign execution and proactively surface opportunities, roadblocks, and insights. Track and report on advertising costs and ROI, identifying opportunities and continuously refining strategies. Support content planning with performance insights to inform creative development. Prepare post-mortem campaign analyses, highlighting wins, learnings, and optimization recommendations. Stay updated on industry trends and best practices to ensure the organization remains competitive in the digital media space. Qualifications
Bachelor’s in business, marketing, advertising, or communications; or equivalent experience. 3+ years of experience in paid digital media management with demonstrable results. Fluency in GA4, Google Ads, Meta Ads, Microsoft Ads, and other paid advertising platforms. Familiarity with UTM tracking and attribution models. Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint). 3+ years of experience managing paid digital campaigns in-platform (Google, Meta, Microsoft). Strong ability to interpret campaign data and provide actionable insights; understanding of conversion tracking, attribution, and ROI analysis. Solid project management skills with the ability to prioritize tasks across multiple projects. Excellent communication and organizational skills; proactive, collaborative, and results-oriented. Ability to influence upward through proactive communication and solution-oriented thinking. Benefits
100% paid medical for the entire family (Platinum Package). 15% Company 401K contribution (no matching required). Hybrid work schedule (on-site 2 days after 90 days). $600 annual health allowance. Free parking. Jobot is an Equal Opportunity Employer. All qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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