Pavone Group
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WHO WE ARE
At Pavone Group, were more than a collection of marketing agencieswere a people-first creative collective where bold ideas meet sharp execution. With offices in Harrisburg, Philadelphia, and Atlanta, we help brands break through with insight-driven communications, dynamic creative, and innovative media strategies. We believe in collaboration, respect, innovation, and passionand were growing our team with leaders who share those values. Description
WHO WE ARE
At Pavone Group, were more than a collection of marketing agencieswere a people-first creative collective where bold ideas meet sharp execution. With offices in Harrisburg, Philadelphia, and Atlanta, we help brands break through with insight-driven communications, dynamic creative, and innovative media strategies. We believe in collaboration, respect, innovation, and passionand were growing our team with leaders who share those values.
Position Summary
The Lead Social Media Strategist is a pivotal role within our Communications department, responsible for shaping and executing comprehensive social media strategies that align with business objectives and audience insights. This role leads the development of insight-driven content planning, manages day-to-day client communications, and ensures alignment across creative, media, and engagement teams.
In addition to being a strong strategic thinker and communicator, this leader will manage a small team of social professionals, including the Account Planner/Social Strategist, Community Manager, and Influencer Specialist, to ensure cohesive execution across all social channels. The ideal candidate is a self-starter who brings both creative energy and operational precision, strong communication skills, and a proven ability to drive performance through collaborative planning and innovation.
Key Responsibilities
Strategy & Planning
Develop and deliver quarterly briefs for clients and creative teams that align with business goals and audience insights. Build content calendars and establish content pillars aligned with insights, trends, and business objectives. Collaborate with creative partners to brainstorm and finalize outputs according to content calendars.
Cross-Functional Collaboration
Partner with creative, media, community management, and account teams to ensure strategy alignment. Provide clear briefs to content creators for organic content calendars. Oversee influencer concepts, strategies, and selections to ensure authentic brand representation. Lead or support brainstorms to keep campaigns innovative and consistent.
Client Management
Serve as the day-to-day contact for social media and influencer communications with clients. Provide recommendations, gather feedback, and manage approval processes.
Team Leadership
Directly manage and mentor three direct reports (Account Planner/Social Strategist, Community Manager, and Influencer Specialist). Guide influencer strategy execution, content reviews, and contract processes.
Performance & Optimization
Lead development of monthly and quarterly performance reports evaluating campaign effectiveness and engagement. Track and reconcile social boosting budgets.
Requirements
QUALIFICATIONS/SKILLS/ABILITIES:
57 years of experience in social media strategy, content planning, or digital marketing Prior people management experience required. Strong knowledge of organic social platforms, content trends, influencer marketing, and performance analytics Skilled in developing content calendars, creative briefs, and integrated social strategies. Proven ability to mentor team members, coordinate cross-functional workstreams, and manage client relationships. Familiarity with paid social boosting, influencer platforms/tools, and reporting dashboards preferred. Excellent written/verbal communication and presentation skills. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Travel Requirements:
This role may require limited travel, estimated at approximately 15%.
WHY JOIN US
At Pavone Group, youll find a culture that values
respect, innovation, and passion . We offer competitive benefits, opportunities for professional growth, and the chance to work with dynamic teams across industries. Here, your ideas will matterand your impact will be felt.
EQUAL OPPORTUNITY EMPLOYER
Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.
Salary Description
$85,000 $100,000 annually, depending on exp.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Advertising Services Referrals increase your chances of interviewing at Pavone Group by 2x Sign in to set job alerts for Social Media Strategist roles.
Atlanta, GA $84,000.00-$108,000.00 4 weeks ago Sr. SOCIAL MEDIA MANAGER (REMOTE- PART TIME)
Paid Social Media Strategist (Gen Z focus)
Atlanta, GA $54,000.00-$66,000.00 1 month ago Digital Creative Strategist (Owned Channels) - Contract Role
Atlanta, GA $50,000.00-$60,000.00 2 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
At Pavone Group, were more than a collection of marketing agencieswere a people-first creative collective where bold ideas meet sharp execution. With offices in Harrisburg, Philadelphia, and Atlanta, we help brands break through with insight-driven communications, dynamic creative, and innovative media strategies. We believe in collaboration, respect, innovation, and passionand were growing our team with leaders who share those values. Description
WHO WE ARE
At Pavone Group, were more than a collection of marketing agencieswere a people-first creative collective where bold ideas meet sharp execution. With offices in Harrisburg, Philadelphia, and Atlanta, we help brands break through with insight-driven communications, dynamic creative, and innovative media strategies. We believe in collaboration, respect, innovation, and passionand were growing our team with leaders who share those values.
Position Summary
The Lead Social Media Strategist is a pivotal role within our Communications department, responsible for shaping and executing comprehensive social media strategies that align with business objectives and audience insights. This role leads the development of insight-driven content planning, manages day-to-day client communications, and ensures alignment across creative, media, and engagement teams.
In addition to being a strong strategic thinker and communicator, this leader will manage a small team of social professionals, including the Account Planner/Social Strategist, Community Manager, and Influencer Specialist, to ensure cohesive execution across all social channels. The ideal candidate is a self-starter who brings both creative energy and operational precision, strong communication skills, and a proven ability to drive performance through collaborative planning and innovation.
Key Responsibilities
Strategy & Planning
Develop and deliver quarterly briefs for clients and creative teams that align with business goals and audience insights. Build content calendars and establish content pillars aligned with insights, trends, and business objectives. Collaborate with creative partners to brainstorm and finalize outputs according to content calendars.
Cross-Functional Collaboration
Partner with creative, media, community management, and account teams to ensure strategy alignment. Provide clear briefs to content creators for organic content calendars. Oversee influencer concepts, strategies, and selections to ensure authentic brand representation. Lead or support brainstorms to keep campaigns innovative and consistent.
Client Management
Serve as the day-to-day contact for social media and influencer communications with clients. Provide recommendations, gather feedback, and manage approval processes.
Team Leadership
Directly manage and mentor three direct reports (Account Planner/Social Strategist, Community Manager, and Influencer Specialist). Guide influencer strategy execution, content reviews, and contract processes.
Performance & Optimization
Lead development of monthly and quarterly performance reports evaluating campaign effectiveness and engagement. Track and reconcile social boosting budgets.
Requirements
QUALIFICATIONS/SKILLS/ABILITIES:
57 years of experience in social media strategy, content planning, or digital marketing Prior people management experience required. Strong knowledge of organic social platforms, content trends, influencer marketing, and performance analytics Skilled in developing content calendars, creative briefs, and integrated social strategies. Proven ability to mentor team members, coordinate cross-functional workstreams, and manage client relationships. Familiarity with paid social boosting, influencer platforms/tools, and reporting dashboards preferred. Excellent written/verbal communication and presentation skills. Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
Travel Requirements:
This role may require limited travel, estimated at approximately 15%.
WHY JOIN US
At Pavone Group, youll find a culture that values
respect, innovation, and passion . We offer competitive benefits, opportunities for professional growth, and the chance to work with dynamic teams across industries. Here, your ideas will matterand your impact will be felt.
EQUAL OPPORTUNITY EMPLOYER
Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.
Salary Description
$85,000 $100,000 annually, depending on exp.
Seniority level
Seniority level
Mid-Senior level Employment type
Employment type
Full-time Job function
Job function
Marketing and Sales Industries
Advertising Services Referrals increase your chances of interviewing at Pavone Group by 2x Sign in to set job alerts for Social Media Strategist roles.
Atlanta, GA $84,000.00-$108,000.00 4 weeks ago Sr. SOCIAL MEDIA MANAGER (REMOTE- PART TIME)
Paid Social Media Strategist (Gen Z focus)
Atlanta, GA $54,000.00-$66,000.00 1 month ago Digital Creative Strategist (Owned Channels) - Contract Role
Atlanta, GA $50,000.00-$60,000.00 2 days ago Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr