Robert Half
Job Description
Job Description
We are looking for a skilled Data Analyst with expertise in marketing analytics and reporting to join our team on a long-term contract basis. This role will focus on transforming data from various digital marketing channels into actionable insights that drive strategic decision-making. Based in Somerville, New Jersey, you will collaborate with cross-functional teams to optimize campaign performance and user experience through data-driven solutions.
Responsibilities:
• Design and manage dashboards and reports using tools such as Power BI, Tableau, or Looker to monitor key performance indicators across marketing initiatives.
• Utilize SQL and Python to extract, clean, and analyze large datasets from multiple sources, including websites and advertising platforms.
• Conduct audits of website and organic search health using tools like Screaming Frog, identifying opportunities to enhance visibility and traffic.
• Analyze user behavior through platforms like HotJar to uncover UX insights and recommend actionable improvements.
• Collaborate with teams to define measurement requirements and implement effective tracking solutions.
• Develop and maintain scalable LookML models and explore layers in Looker to support self-service reporting.
• Provide regular summaries of campaign performance, including forecasting models and data analyses, to stakeholders.
• Automate routine reporting processes to ensure efficient and consistent data delivery.
• Present complex data findings in visually compelling formats, translating them into practical recommendations for marketing strategies.
Responsibilities:
• Design and manage dashboards and reports using tools such as Power BI, Tableau, or Looker to monitor key performance indicators across marketing initiatives.
• Utilize SQL and Python to extract, clean, and analyze large datasets from multiple sources, including websites and advertising platforms.
• Conduct audits of website and organic search health using tools like Screaming Frog, identifying opportunities to enhance visibility and traffic.
• Analyze user behavior through platforms like HotJar to uncover UX insights and recommend actionable improvements.
• Collaborate with teams to define measurement requirements and implement effective tracking solutions.
• Develop and maintain scalable LookML models and explore layers in Looker to support self-service reporting.
• Provide regular summaries of campaign performance, including forecasting models and data analyses, to stakeholders.
• Automate routine reporting processes to ensure efficient and consistent data delivery.
• Present complex data findings in visually compelling formats, translating them into practical recommendations for marketing strategies.
Qualifications:
- Bachelor’s degree in Marketing, Data Analytics, Computer Science, or related field.
- 3+ years of experience in marketing analytics, business intelligence, or data reporting roles.
- Proficiency in SQL and Python for data manipulation and analysis.
- Experience with BI tools such as Power BI, Tableau, or Looker (LookML experience strongly preferred).
- Strong understanding of web analytics and SEO tools including Screaming Frog, ZipTie, Google Analytics, and Search Console.
- Experience with behavioral analysis tools like HotJar or similar (e.g., Crazy Egg, FullStory).
- Solid understanding of marketing funnels, attribution models, and digital campaign tracking.
- Excellent communication skills with the ability to explain data insights to non-technical stakeholders.
Nice to Have:
- Experience with A/B testing frameworks and CRO tools.
- Familiarity with data warehousing platforms (BigQuery, Snowflake, Redshift).
- Certification in Google Analytics, Looker, or Power BI.