NMQ Digital is hiring: Data Analyst in Cambridge

Overview

We are looking for a highly analytical and detail-oriented Eloqua Data Analyst to support campaign analytics, audience segmentation, and performance optimization. In this role, you will analyze marketing campaign performance, provide actionable insights, and help optimize audience targeting strategies to maximize revenue growth. This is a hybrid role with three days in the Cambridge, MA office.

Key Responsibilities

Campaign Analytics & Performance Optimization

• Analyze Eloqua campaign performance, including email engagement, conversion rates, and pipeline impact.
• Develop insights into audience behavior, segmentation effectiveness, and lead scoring models to optimize campaign outcomes.
• Provide data-driven recommendations to improve email performance, personalization, and automation strategies.

Audience Segmentation & Targeting

• Analyze and refine audience segmentation strategies to ensure precise targeting and higher engagement rates.
• Use Eloqua and external data sources to enhance audience insights, optimize lead nurturing, and improve marketing ROI.
• Collaborate with marketing teams to test and validate segmentation models to enhance conversion rates.
• Develop and maintain real-time dashboards and reports in Eloqua Insight, Tableau, or Power BI to track campaign KPIs.
• Deliver regular performance reports with insights on lead quality, conversion trends, and revenue impact.
• Support A/B testing efforts by measuring and analyzing different campaign strategies.

Data Quality & Governance

• Ensure data integrity and hygiene within Eloqua, cleaning and structuring marketing data for accurate reporting.
• Collaborate with marketing operations to maintain data governance best practices and improve tracking mechanisms.

Stakeholder Collaboration

• Work closely with marketing, sales, and operations teams to align campaign performance insights with business goals.
• Translate complex data insights into clear and actionable recommendations for non-technical stakeholders.
• Provide input on marketing automation strategies, ensuring data-backed decisions enhance customer journeys.

Required Skills & Qualifications

• Experience: Minimum 5 years in marketing analytics, campaign performance tracking, or audience segmentation, ideally within B2B marketing or Eloqua-based environments.
• Eloqua Expertise: Hands-on experience with Eloqua reporting, dashboards, lead scoring, and segmentation.
• Marketing Analytics: Strong ability to analyze campaign data, identify trends, and make data-driven recommendations.
• Technical Proficiency: SQL for querying and analyzing large marketing datasets.
• Tableau, Power BI, or Eloqua Insight for reporting and dashboard development.
• Python or R (preferred) for advanced analytics and automation.
• Data-Driven Storytelling: Ability to translate complex marketing data into actionable insights for campaign optimization.
• Collaboration & Communication: Experience working with cross-functional teams, including marketers, sales teams, and data engineers.
• Problem-Solving Mindset: Experience optimizing marketing operations using data-backed strategies.

What We Offer

• Referral Program: Our referral program "Friends2Work" encourages our employees to refer friends followed by a cash award once they are hired.
• Self-Improvement: Access to numerous online courses and training in our in-house training platform NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.
• Team Environment: We give you to opportunity to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!

If you are interested in joining our team, please apply with your CV in English.

By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com

NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Don’t be discouraged if you feel that you don’t fully meet every single one of the requirements for a particular role, there is always room for growth in NMQ!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst and Marketing

Industries

• Marketing Services

Location and Compensation

• Location: Cambridge, MA (Hybrid role with three days on-site)
• Salary: $80,000–$110,000 per year

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