Universal Beauty Products Inc is hiring: Social Media Coordinator & Data Analyst

Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team. Please note this is an on-site position.

In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

We are seeking a highly motivated and analytical Social Media Coordinator & Data Analyst to join our Marketing team. This requires a mix of creative content planning and performance analytics to manage and grow our social media presence across multiple platforms such as Instagram, Facebook, TikTok and other platforms.

Job Responsibilities:

Social Media Content

• Collaborate with internal teams to produce visually compelling social media content.
• Create and manage a content calendar, ensuring timely posting and consistency in messaging.
• Monitor social media engagement, responding to comments, messages and maintaining a positive online presence.
• Assist in developing social media strategies to help drive engagement and trends.

Analytics

• Collect, analyze, and interpret social media performance metrics (engagement, reach, returns, etc)
• Use insights to optimize posting times, and campaigns to maximize engagement and conversions.
• Monitor brand trends and competitors' performance to identify and improve content strategies and increase social media performance.
• Responsible for analyzing data from social media platforms to help strategize marketing direction.
• Analyze data results from digital advertising campaigns such as Google Ads, Meta, etc, to help align brand goals.
• Recommend content and campaign optimizations based on performance data.

Requirements:

• Bachelor's degree in Marketing, Communications, Data Analytics, or a related field.
• 2+ years of experience in social media management and/or data analysis.
• Proficiency in social media platforms (Meta, TikTok, etc.).
• Experience with analytics tools (Google Analytics, Meta, Hootsuite, Metricool, etc).
• Strong Excel/Google Sheets skills
• Excellent written and verbal communication skills.
• Detail-oriented with the ability to manage multiple projects and deadlines.
• Experience with paid digital campaigns
• Graphic design or video editing skills (Adobe Creative Suite, Figma, etc).