Retail Media Data Analyst Job at 7-Eleven in Irving
7-Eleven, Irving, TX, United States, 75084
Join to apply for the Retail Media Data Analyst role at 7-Eleven
Join to apply for the Retail Media Data Analyst role at 7-Eleven
Gulp Media Network is the LARGEST coast-to-coast immediate consumption Retail Media Network
Gulp Media Network targets the right shoppers in the right places, based on the robust purchase and behavioral data for +95MM rewards members. We provide unprecedented access to more than 12 million daily shoppers.
Why Gulp Media Network?
7-Eleven is the #1 Immediate Consumption Retailer, and our suite of tools are uniquely designed to drive success.
JOB SUMMARY: We are seeking a Retail Media Data Analyst for Gulp Media Network, 7-Elevens Retail Media division. You will be a key part of the Gulp Media team, helping to enhance marketing strategies through audience research and segmentation. You will be utilizing our data platforms to conduct deep audience research, to help optimize campaign strategies and monitor and analyze the campaign performance.
Key Duties And Responsibilites
- Use multiple internal and external platforms to conduct deep audience research and develop unique audiences in the market utilizing 7-Eleven's 1st party data
- Analyze data sets to uncover audience insights to optimize campaign strategies
- Coordinate with stakeholder to ensure data-informed decisions making in campaign execution
- Monitor and analyze campaign performance, identify trends and opportunities for optimization
- Work with team to tailor dynamic creative to each audience target, optimizing as needed throughout campaign
- Generate comprehensive reports that offer campaign performance, with clear insights and actionable recommendations for optimization .
Bachelors/4 Yr Degree required
Years Of Relevant Work Experience
3+ years
Specific Knowledge And Skills
- Strong analytical background
- Expertise in Circana and market research preferred
- Expertise in digital media targeting utilizing 1st and 3rd party audiences
- Has experience with media execution
For a general description of all benefits 7-Eleven is offering in the US for the position, please visit this link.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Information TechnologyIndustries
Retail
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