Manager, Loyalty Marketing Job at Robert Half in Richardson

About the Role

We’re looking for a strategic and hands-on Manager, Loyalty Marketing to lead our clients efforts in driving customer retention, engagement, and lifetime value. This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about optimizing the customer journey through loyalty and subscription-based marketing.

Key Responsibilities

• Strategic Execution: Develop and execute lifecycle marketing strategies that enhance customer retention and reduce churn.
• Customer Journey Optimization: Leverage insights across the full customer lifecycle to improve engagement and loyalty.
• Channel Management: Own and optimize campaigns across email, SMS, rewards, and subscription platforms.
• Campaign Execution: Step in to run email and SMS campaigns when needed, ensuring flawless delivery and performance.
• Team Leadership

Required Experience

• Subscription & Recurring Revenue Models: Deep understanding of recurring customer engagement beyond traditional retail.
• Direct-to-Consumer (DTC): Proven experience in DTC environments.
• Data-Driven Decision Making: Use data to inform strategy and optimize channel performance
• Creative Sensibility: Bonus if you have an eye for creative and can contribute to campaign aesthetics and messaging.

What We’re Looking For

• A strategic thinker who’s not afraid to get hands-on
• A marketer who understands the nuances of customer loyalty and retention
• A collaborator who can lead and grow a team
• A data-savvy professional who can turn insights into action