hireneXus
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Summary Of Responsibilities
The possible candidate will be responsible for developing and maintaining marketing strategies to meet our focused company objectives. The Marketing Manager will oversee all marketing, advertising, and promotional staff and activities for the department to help assist sales with communications through digital channels such as social media, SEO, website content creation and literature to effectively represent and build the company’s brand.
- Management Activities
- Outline workflow process to increase the efficiency of the Marketing group.
- Develop the annual marketing plan in concert with our content planning calendar.
- Develop and manage content calendars in support of email campaign strategies.
- Create and manage the annual marketing budget defined.
- Support in market research studies in line with our sales strategy.
- Manages all of our trade show activity for each calendar year.
- Manages our marketing content for the Marketing Department.
- Manages our outside vendors in support of all of our digital marketing initiatives.
- Manages and takes responsibility on our customer satisfaction survey channel.
- Creates metrics in line with our key performance indicators
- Facilitate weekly meetings to strategize new initiatives for execution.
- Develop and implement comprehensive marketing strategies for two distinct product lines, tailored to each target market and aligned with overall business goals.
- Own and optimize digital marketing channels, including:
- SEO: Develop and execute organic search strategies to increase visibility and rankings across key technical terms and product categories.
- Google Ads: Plan, launch, and manage PPC campaigns (Search, Display, Remarketing) with a focus on maximizing ROI and lead quality.
- Analytics: Use Google Analytics, Search Console, and other tools to track performance and make data-driven decisions.
- Coordinate content creation for websites, landing pages, blogs, case studies, and technical white papers to support both SEO and lead nurturing.
- Maintain and enhance website performance, working with internal or external developers to ensure usability, speed, and technical SEO compliance.
- Collaborate with engineers and product managers to translate complex technical features into compelling value propositions and marketing assets.
- Manage trade shows, industry events, webinars, and email campaigns as part of an integrated marketing plan.
- Monitor and evaluate market trends, customer insights, and competitor strategies to continuously refine marketing tactics.
- Assists with the development, writing, and communication of Marketing Strategy.
- Actively participates in the maintenance and regularly updates of content and layout of the company website.
- Develops opportunities to add additional value to other department initiatives including:
- Digital Marketing
- Tradeshow Development
- Direct Marketing
- Design Graphics
- Effectively collaborate with sales teams and engineering to outline and document innovations and new developments.
The possible candidate will be responsible for developing and maintaining marketing strategies to meet our focused company objectives. The Marketing Manager will oversee all marketing, advertising, and promotional staff and activities for the department to help assist sales with communications through digital channels such as social media, SEO, website content creation and literature to effectively represent and build the company’s brand.
Essential Duties And Responsibilities
- Outline workflow process to increase the efficiency of the Marketing group.
- Develop the annual marketing plan in concert with our content planning calendar.
- Develop and manage content calendars in support of email campaign strategies.
- Create and manage the annual marketing budget defined.
- Support in market research studies in line with our sales strategy.
- Manages all of our trade show activity for each calendar year.
- Manages our marketing content for the Marketing Department.
- Manages our outside vendors in support of all of our digital marketing initiatives.
- Manages and takes responsibility on our customer satisfaction survey channel.
- Creates metrics in line with our key performance indicators
- Facilitate weekly meetings to strategize new initiatives for execution.
- Develop and implement comprehensive marketing strategies for two distinct product lines, tailored to each target market and aligned with overall business goals.
- Own and optimize digital marketing channels, including:
- SEO: Develop and execute organic search strategies to increase visibility and rankings across key technical terms and product categories.
- Google Ads: Plan, launch, and manage PPC campaigns (Search, Display, Remarketing) with a focus on maximizing ROI and lead quality.
- Analytics: Use Google Analytics, Search Console, and other tools to track performance and make data-driven decisions.
- Coordinate content creation for websites, landing pages, blogs, case studies, and technical white papers to support both SEO and lead nurturing.
- Maintain and enhance website performance, working with internal or external developers to ensure usability, speed, and technical SEO compliance.
- Collaborate with engineers and product managers to translate complex technical features into compelling value propositions and marketing assets.
- Manage trade shows, industry events, webinars, and email campaigns as part of an integrated marketing plan.
- Monitor and evaluate market trends, customer insights, and competitor strategies to continuously refine marketing tactics.
- Assists with the development, writing, and communication of Marketing Strategy.
- Actively participates in the maintenance and regularly updates of content and layout of the company website.
- Develops opportunities to add additional value to other department initiatives including:
- Multi-Channel Marketing
- Digital Marketing
- Tradeshow Development
- Direct Marketing
- Design Graphics
- Effectively collaborate with sales teams and engineering to outline and document innovations and new developments.
- Proficient business writing and oral communications skills
- Strong design, layout, and marketing media abilities.
- Strong organizational skills with the ability to prioritize projects, tasks and activities for timely completion.
- Advanced user level proficiency of Microsoft Outlook, Office, Adobe products, WordPress and Social networks, SEO, Google Analytics, Sales Force, and more
- Internal and External Customer Relations
- Ability to work well in a team setting
- Time Management
- Bachelor’s degree in Marketing, Advertising, Journalism or related field
- 5+ years of B2B sales/marketing management experience, preferably with industrial products.
- Experience in capital equipment and manufacturing industries, highly desirable
- MBA or advanced degree in Sales or Marketing is a plus
To perform this job successfully, an individual should have knowledge of Microsoft Office Suites software in a windows operating system. They must be familiar with a Customer Relationship Management software program and have familiarity with Multi-Channel Marketing software and Content Management Software.
Language Skills
- Ability to read, analyze, and interpret common scientific and technical literature, and legal documents.
- Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
- Has the ability to effectively present information to management.
- Ability to read and interpret business related documents.
- Ability to speak, write and communicate in English.
Has the ability to work with fundamental basic mathematical concepts.
Reasoning Ability
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Travel Requirements
Occasionally travel is required.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit and use hands and handle or feel. The employee is occasionally required to stand; walk; reach with hands and arms. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee will occasionally be exposed to the plant environment and required to follow all of the safety guidelines. The noise level in the office work environment is usually quiet.
This job description is to be used as a guide for accomplishing Company objectives, and only covers the essential duties and responsibilities of the position. It is in no way to be construed as an all-encompassing list of duties and responsibilities.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Staffing and Recruiting
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