Marketing Manager Job at Bangs Laboratories, Inc. in Fishers

Position Summary

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our scientific products and services. This role requires a blend of creativity, analytical skills, and a deep understanding of the scientific industry to effectively communicate our value proposition to researchers, institutions, and industry partners. The Marketing Manager will spearhead our digital marketing efforts, focusing on optimizing our website, driving online sales, measuring generated leads, running high-ROI ad campaigns, supporting sales with tools and actionable information, creating and rolling out our marketing strategy, and managing content for distributor channels.

Key Responsibilities

• Strategy: Design and implement marketing plans to increase brand awareness and drive demand for our scientific products and services.
• Content Creation: Develop compelling content, including white papers, case studies, blog posts, and technical brochures, tailored to a scientific audience.
• Digital Marketing: Oversee digital campaigns, including SEO, email marketing, and social media, to engage target audiences and generate leads.
• Trade Show Schedule: Plan and execute participation in scientific conferences, trade shows, and webinars to showcase our solutions and build industry relationships.
• Market Analysis: Conduct market analysis to identify trends, customer needs, and competitive positioning within the scientific sector.
• Cross-functional Team: Work closely with product development, sales, and R&D teams to align marketing efforts with product launches and business goals.
• Brand Management: Ensure consistent brand messaging across all channels, maintaining an authoritative presence in the scientific community.
• Analytics and Reporting: Monitor campaign performance, analyze KPIs, and provide actionable insights to optimize marketing efforts.
• Catalog: Maintain catalog with hundreds of SKUs for addition of new products and removal of discontinued ones. Establish catalog in electronic format that can be easily executed in print.
• Website: Maintain website by continuously updating with fresh content and proper programming, plug-ins and security protocols.
• Privacy: Monitor adherence to corporate privacy policy.

Education

Bachelor’s degree in marketing, business, or a scientific discipline (e.g., biology, chemistry, or related field) preferred but not required. Advanced degree in a scientific field or MBA helpful.

Experience

5+ years of marketing experience in a fast-paced environment, 3+ years of digital marketing experience with at least 2 years in the scientific, biotechnology, or related industry.

Skills

• Strong understanding of comprehensive marketing plans with experience in scientific research and industry trends.
• Proven ability to develop and execute successful marketing campaigns.
• Proficiency in digital marketing tools.
• Excellent written and verbal communication skills, with experience creating technical content.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative, detail-oriented, and data-driven with a passion excellence in marketing.

Benefits

• Culture – Great people
• Peer to Peer Recognition
• Broader, hands-on work experience
• Clean and Modern Equipment & Labs
• Fun company events
• Comprehensive Benefits
• 3 Medical Plans with Telemedicine, Rx, & Vision
• 2 Dental Plans
• Healthcare, Dependent care, & Commuter Flexible Spending Accounts
• 401(k) with company match
• Basic & Supplemental Life Insurance
• Accident, Hospital Indemnity, & Critical Illness
• Paid Time Off
• Short & Long-term Disability
• 9 Paid Holidays

Must have legal authorization to work in the US and will not require sponsorship.

Bangs Laboratories is an equal opportunity employer. Drug-free workplace. Tobacco-free work site.

Equal access to programs, services, and employment is available to all persons. Those applicants requiring reasonable accommodation to the application process and/or interview process should notify a representative of the Human Resources Department.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Location: Fishers, IN

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