Marketing Manager Job at Covenant House California in Los Angeles
Covenant House California, Los Angeles, CA, United States, 90079
Digital Marketing Manager
Los Angeles, CA
Organization: Covenant House California (CHC) is a nonprofit organization that provides sanctuary and support for youth overcoming homelessness, ages 18-24. CHC believes that no young person deserves to be homeless; that every young person in California deserves housing, food, clothing, education, and most importantly, to be loved. CHC provides a full continuum of services to meet the physical, emotional, educational, vocational, and spiritual well-being of young people.
Position Summary: The Digital Marketing Manager will partner with the Chief Development Officer and Director of Development to lead the agency's digital marketing acquisition and retention strategy and efforts state-wide. This role is responsible for establishing, managing, and executing CHC's owned and paid digital marketing channel strategies to support the mission of the agency and grow a profitable digital-first supporter network.
Key Responsibilities:
Develop and implement comprehensive digital marketing strategies to support the agency's visibility, engagement, and fundraising goals
Create and manage fundraising forms and pages for the Development team
Oversee paid digital campaigns on platforms such as Google Ads, Facebook, LinkedIn, and others
Lead optimization of the agency's website, focusing on user experience and conversion rate improvements
Manage all aspects of email marketing, including campaign planning, automation, and segmentation
Serve as lead administrator for Blackbaud CRM and Raiser's Edge NXT for digital marketing purposes
Develop CRM-based strategies to enhance donor retention and acquisition
Monitor, analyze, and report on digital marketing performance with data-informed insights
Collaborate across departments to ensure consistent, compelling, and mission-aligned messaging
Partner with external agencies to execute vendor deliverables
Requirements:
Bachelor's degree preferred (equivalent experience considered)
5+ years professional experience in digital marketing
Proven experience managing paid media campaigns across multiple platforms
Strong background in website content and user experience optimization
Experience with email marketing platforms, including list segmentation and analytics
Experience with Blackbaud CRM, Raiser's Edge NXT is a plus
Knowledge of data analytics tools to monitor and optimize digital marketing performance
Knowledge in DonorDrive and design software (Canva and Adobe Creative Suite) preferred
We Offer: Comprehensive benefits package including medical, dental, vision, EAP program, 403b retirement account, and generous vacation.
CHC's doors are open to youth and staff regardless of their race, religion, sexual orientation, gender identity, or gender expression. We believe that youth and team members deserve to be in an environment that is inclusive and affirming; where everyone is treated with dignity and respect and valued and appreciated for who they are. We are committed to being a leader in advancing anti-racism, and to promoting opportunities for the free expression of the lived experiences of our youth and staff. We are looking for people who, like us, believe that every young person deserves a place to belong.