Marketing Manager Job at Tap Growth ai in City of Rochester

Overview

We are hiring a Marketing Manager to support corporate goals through strategic planning, development, positioning, and promotion of brand, product, and service launches, as well as go-to-market campaigns and acquisition, retention, and loyalty initiatives for key target audiences.

Location: Rochester, NY

Role: Marketing Manager

Essential Resource Responsibilities / Accountabilities

• Write compelling copy that illustrates our integrated pharmacy and care management programs as best-in-class.
• Connect brokers and employers to the value and benefits of the pharmacy line of business.
• Raise brand perception of our pharmacy programs through the development of content, including white papers, blogs, emails, op-eds, collateral development, website content, and campaign messaging.
• Manage internal and external agency partners for creative development, production, fulfillment, and media buying and planning. Oversee corporate brand standards including product naming, messaging, and graphic identity for Excellus BlueCross BlueShield and Univera Healthcare.
• Prepare clear, concise Marketing Briefs that include current situation, competitive intelligence, objectives, data, and key messages to align stakeholders, strategies, and execution.
• Understand business segment and target audience needs. Stay informed of category trends and competition; provide strategic insights.
• Lead and manage campaign/program plans, deliverables, timelines, and budgets with internal and external stakeholders.
• Communicate and present campaigns, progress, and results, obtaining feedback from internal stakeholders.
• Lead and participate in matrixed teams across marketing, sales, corporate communications, and operations to ensure clear roles, responsibilities, deliverables, and timing.
• Oversee the creation and production of brand/product communications using message simplification to foster understanding and action.
• As brand steward, maintain brand guidelines and standards; communicate these to internal and external audiences, applying our tone and visuals to enhance customer experience.
• Perform other functions as assigned by management.

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, English, or related field.
• 5+ years of experience writing marketing copy in a corporate or agency setting.
• A portfolio of creative ideas and successful short and long-form content for multiple channels.
• Outstanding command of the English language including grammar, spelling, and punctuation.
• Thorough knowledge of AP style.
• Experience developing high-value creative concepts for marketing campaigns.
• Ability to adopt the brand voice consistently.
• Experience collaborating with multiple internal stakeholders across departments.
• Self-starter with the ability to manage multiple deadlines in a fast-paced, high-volume environment.
• Strong analytical and problem-solving skills.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: IT Services and IT Consulting

Ready to make an impact? Apply now and let’s grow together!