Aditi Consulting is hiring: Marketing Manager in Georgia

Pay range

$40.00/hr - $45.00/hr

Overview

Company is looking for a Paid Digital Marketing Manager to drive pipeline growth for Company’s invoice business. As the Paid Digital Marketing Manager, you’ll have a unique opportunity to help attract, convert and retain users. As part of the Growth Marketing team you will help new and existing teams to understand Company’s tools use cases in order to drive leads, pipeline and ACV for Company’s tools.

You will be a paid digital media expert, understanding, educating and representing these critical marketing channels and how we leverage and optimize them for growth. You will execute fully integrated campaigns, collaborating cross-functionally, managing campaign strategy, overseeing creative development and optimization, and identifying new opportunities for growth.

Responsibilities

• Create and implement comprehensive paid media strategies aligned with overall marketing objectives and business goals.
• Identify target audiences across different platforms and develop tailored campaign messaging.
• Determine optimal budget allocation across various paid channels based on performance data.
• Manage paid advertising campaigns on platforms like Google Ads, Client Ads, LinkedIn Ads, Twitter Ads, and programmatic display networks.
• Develop ad creative, landing pages, and call-to-actions that resonate with target audiences.
• Set up tracking and measurement systems to monitor campaign performance against key metrics.
• Continuously analyze campaign data to identify areas for improvement and optimize bids, targeting, and ad creatives
• Conduct A/B testing to identify the most effective ad variations and landing page elements
• Implement data-driven adjustments to campaign strategies based on performance insights
• Generate comprehensive reports on campaign performance, including key metrics like impressions, clicks, conversions, cost per acquisition (CPA), and ROI
• Provide actionable insights to stakeholders on campaign performance and identify opportunities for further optimization
• Work closely with other marketing teams, including campaigns, content marketing, creative, and analytics, to ensure alignment and maximize campaign effectiveness
• Collaborate with external agencies or vendors to manage paid media campaigns

Qualifications

• Minimum 7+ years experience in related campaigns, growth, performance marketing, or related role
• Growth marketing experience at a B2B company required
• Strong understanding of paid advertising platforms and their functionalities (Google Ads, Client Ads, etc.)
• Proficiency in data analysis and interpretation to identify trends and make informed decisions
• Excellent analytical and problem-solving skills to optimize campaigns for maximum ROI
• Experience with digital marketing tools and technologies for campaign management and reporting
• Strong communication and collaboration skills to work effectively with cross-functional teams
• Stay updated on emerging trends and best practices in the paid media landscape
• Proven experience planning, designing and executing growth experiments
• An eye for impactful creative, ability to drive strategic messaging

Desired Skills

• Google Ad words, hands-on expertise, deep paid media, specifically paid search experience

Pay Transparency

The typical base pay for this role across the U.S. is: $40.00 - $45.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

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