Marketing Manager Job at Nashville Public Radio in Greenville

Brief Description

At Vivacity Tech, you’ll work alongside passionate innovators who are reshaping how schools manage and use technology. As the fastest growing K-12 technology company, we thrive by challenging ourselves to continuously push the limits of a rapidly changing industry. Our team is a collection of high achievers who are never satisfied with the status quo and are driven by a deeply shared belief in our Core Values:

• Carry Passion.
• Desire Excellence.
• Keep Dreaming.
• Build Community.
• Be Vivacious.

If you thrive in an ambitious, rapidly evolving, and always innovative community where performance is what drives success, then you’ll find incredible satisfaction with a career at Vivacity Tech.

Marketing Manager Role

Vivacity Tech is looking for a Marketing Manager who will strategize, plan, coordinate, execute, monitor, and measure the company’s marketing and communications efforts under the direction of the Vice President of Marketing with a focus on brand communication and advertising initiatives, trade shows, lead gen campaigns, and other initiatives. They will manage sub-departments within the Marketing team, which will include: marketing content and communications (digital, social, email, print) that delivers a clear brand message, brand design and style guides, communication channels, public relations, promotional events, and outreach campaigns.

This position is in Greenville, SC. You must be located in the Greenville, SC area. This position is NOT remote.

What Will We Give You For Your Hard Work

• 80-90k Salary, depending on experience
• Flexible work environment
• 401(k) with generous company match and immediate vesting
• Excellent Paid Time Off policy
• Up to 80 hours Sick Time per year
• 96 hours off per year for volunteer opportunities
• 11 paid holidays per year
• Award winning work environment
• Development Reimbursement of $1000 per year
• Medical, Dental, Vision, and Voluntary Benefits

While no day will be completely the same, you will execute daily responsibilities in these various functions:

• Collaborate, implement, and launch brand guidelines extension.
• Manage Marketing and Design projects, working closely with other departments and external resources to complete tasks within the given timeline including contractors, interns, agencies, any other parties assigned.
• Develops and implements trade show strategies and designs.
• Collaborates, participates in, and coordinates promotional activities for trade shows.
• Oversee the functionality and coordination of the Marketing department’s activities.
• Support Sales and Marketing executives in organizing various projects.
• Conduct market research and employ marketing analytics techniques to gather important data (social media, web analytics, rankings, etc.).
• Support sales and marketing analytics dashboard development and observations of campaign performance and return on marketing investments.
• Maintain and update impeccable records of marketing metrics and results of past campaigns.
• Compose, post, and review all online content on the company website and social media accounts; monitor and maintain the company’s social media and online presence.
• Analyze and report email and social media metrics and take corrective action as needed.
• Write and edit marketing literature such as brochures, press releases, blog posts, flyers, etc., to augment Vivacity’s presence in the market.
• Coordinate and execute email campaigns, meet deadlines, follow timelines, and ensure uniformity of content/messaging.
• Develop creative messaging strategies to advertise the company\'s vision and products on social media platforms, websites, and other marketing collateral.
• Develop and deliver marketing and sales training materials, ensuring all content is current and best represents the company brand and voice.
• Present unique ideas for the company newsletter and other email blasts to be sent to subscribers to keep our valued customers engaged and attract new ones; coordinate the publication of Vivacity’s quarterly e-newsletter and other email blasts as needed, maintaining compliance with all anti-spam laws;
• Coordinate with team members to gather images, logos, stats, and content to use in various creative projects.
• Collect and compile customer feedback in an easily reviewed and understood format for review by the company’s leadership team.
• Collaborate, develop, evaluate, and coordinate promotional activities at trade shows.
• Manage all Swag and direct mail efforts.
• Help with the planning and execution of team meetings, events, large projects; delegate tasks to team members as needed to ensure projects are managed effectively and completed on time.
• Support and manage the Trade Show team in regards to planning, logistics, process development and evaluation of trade shows.
• Performs other duties as assigned.

Knowledge, Skills & Abilities

• Expert technical skills with the ability to troubleshoot, assist and train others.
• Excellent organization skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Ability to function well in a high-paced and at times stressful environment.
• Extremely proficient with Google Suite or similar software with the ability to learn new and updated software.
• Ability to work independently and within a team environment.
• Hands-on experience in using content management platforms like WordPress, Hootsuite, etc.
• Experience working on social media marketing.
• Exhibits knowledge of company identity, mission, and goals.
• Excellent interpersonal skills.
• Capable of thinking creatively and analytically.
• Willingness to take challenges head-on and the courage to step up when others are reluctant to.
• Ability to come up with a unique and timely analysis of the feedback data received from customers.

Education & Experience

• Bachelor’s degree or equivalent combination of education and experience preferred
• Proven hands-on experience with content management platforms (e.g., WordPress, Hootsuite).
• Demonstrated experience in social media marketing strategies and execution.

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