Marketing Manager Job at AdventHealth in Orlando
AdventHealth, Orlando, FL, United States, 32885
All the benefits and perks you need for you and your family:
Benefits from Day One
Paid Days Off from Day One
Career Development
Whole Person Wellbeing Resources
Mental Health Resources and Support
Our promise to you:
Joining AdventHealth is about being part of something bigger. Its about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.
Schedule: Full Time / Shift: Days
Location: 601 East Rollins Street Orlando, FL 32803
The community you'll be caring for: AdventHealth Orlando
Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando
Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America
AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country
We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year
The role you'll contribute:
The Marketing Manager works with the Marketing Senior Manager and/or Marketing Director, to manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth's strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.
The value you'll bring to the team:
Provides direct employee management and assists with hiring, retaining, and developing teams and individuals; is responsible for motivating and mentoring a team of strategic, data-driven marketers to support AdventHealth business strategies.
Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities within assigned region.
Develops and maintains meaningful physician relationships and creates effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborates with the appropriate teams on physician-to-physician marketing strategies; and/or provides effective market opportunities for lectures and events, and community relationships.
Manages and oversees websites related to the area of focus for updates or development; collaborates with the digital strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.
Works collaboratively with the creative team, providing clear objectives and goals, with timely feedback and reasonable deadlines for the development of effective deliverables.
Serves as a brand ambassador, ensuring that execution of national and local brand is consistently maintained across all areas to establish/improve overall awareness and perception; plans and executes health fairs and community events; negotiates and activates community sponsorships; and/or effectively manages community relationships, affiliations, and area partnerships.
Effectively manages service line/market-specific budgets, ensuring timely reporting and fiscal responsibility; completes projects and produces materials and/or events within established budget and time parameters.
Coordinates with the research team to develop market analysis and market research and obtains competitor, consumer, and/or physician knowledge to develop effective marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met.
Qualifications
The expertise and experiences you'll need to succeed :
Required:
Bachelor's in Marketing, Communications or related field
3 Work Experience
DL NUMBER - Driver License, Valid and in State driving record in accordance with AdventHealth policy
This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.
Category: Marketing & Communications
Organization: AdventHealth Orlando
Schedule: Full-time
Shift: 1 - Day
Req ID: 25034511
We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.