Marketing Manager, Client Marketing Job at Anderson Business Advisors in Las Veg

Overview

Base pay range: $80,000.00/yr - $90,000.00/yr. This range is provided by Anderson Business Advisors. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Job Purpose: To develop and execute strategic, data-driven marketing initiatives that drive measurable revenue growth and client acquisition for Anderson’s Tax, Asset Protection, and Estate Planning services. This role leads the development and optimization of multi-channel campaigns, including paid media, organic efforts, and funnel strategies, to generate qualified leads and convert prospects.

Key Responsibilities

• Develop and implement multi-channel growth strategies (paid advertising, social media, search, email, affiliates, events, etc.) to drive customer acquisition.
• Partner with content and creative teams to produce compelling offers, landing pages, and campaign assets tailored to specific client segments.
• Align marketing initiatives with the broader goals of service-line leaders and the organization.
• Paid Media: Lead strategy, launch, and optimization of paid ad campaigns across Meta, YouTube, Google Ads, and emerging platforms.
• Collaborate with internal and external teams to produce high-performing video ads and short-form content.
• Continuously A/B test creative assets (headlines, scripts, thumbnails, offers) to optimize click-through rates, conversion rates, and ROAS.
• Funnel Optimization: Analyze the full marketing funnel to identify friction points and implement A/B testing for improvement.
• Drive lead nurturing through webinars, live events, workshops, and interactive content that educates and converts.
• Performance Management: Monitor and manage KPIs including CPL, ROAS, CAC, engagement metrics, and overall campaign ROI.
• Build and maintain dashboards to track marketing performance and deliver actionable insights to stakeholders.
• Integrity: Demonstrates ethical behavior, maintains confidentiality, communicates effectively, and collaborates with the team.
• Critical Thinking / Problem Solving: Analyze problems, develop solutions, evaluate results, and resolve conflicts effectively.
• Developing Others / Empowerment: Support team development, provide feedback, and encourage initiative.

Required Qualifications

• 4+ years of experience in growth marketing, demand generation, or performance marketing.
• Proven success managing paid digital campaigns with measurable ROI.
• Strong analytical skills and the ability to extract insights and make strategic recommendations based on data.
• Experience working with service-based businesses, ideally in financial services, tax, legal, or consulting.
• Excellent project management and communication skills with a collaborative mindset.

Preferred Qualifications

• Additional certifications or coursework in digital marketing or growth marketing strategies.

Performance Metrics

• Lead Generation: Growth in qualified leads and client acquisition.
• Campaign Performance: Achievement of campaign KPIs and return on ad spend.
• Conversion Optimization: Improvements in funnel conversion rates and client engagement.
• Revenue Growth: Contribution to service-line revenue targets through effective marketing.

About Anderson

Anderson Business Advisors has been awarded the Top Places to Work honor by the Las Vegas Business Review Journal 5 years in a row!

Anderson Business Advisors is an award-winning workplace -- voted Top Places to Work in 2020-2024 by the Las Vegas Business Review Journal, as well as Intuit's Firm of the Future award in 2020. Anderson Business Advisors is growing at a phenomenal rate, and we owe this success to our dynamic team, our commitment to excellent service, and our valued clients.

Serving investors and small business owners nationally since 1999, Anderson Business Advisors is the nation's premier asset protection and tax planning firm. With a focus on providing excellent service, Anderson Business Advisors brings attorneys, CPAs, and other professionals under one roof to empower our clients to protect themselves and their investments from the growing legal and tax threats of an increasingly complex world.

At Anderson Business Advisors, we're looking for friendly, driven, and passionate individuals to help us continue our mission as we empower investors and business owners to preserve and protect their wealth, find financial freedom, and create a legacy for their loved ones and communities.

We support our team with ongoing training and professional development while providing internal advancement opportunities for driven team members who want to grow within Anderson as they succeed professionally and personally.

Benefits

• Hybrid work schedule blending remote and in-office work.
• Comprehensive onboarding program.
• Medical, dental, vision, and short-term disability coverage at no cost to you.
• 401(k) with employer matching starting at 4% after 3 months.
• Paid time off: 16 days in the first year, 21 days after one year, plus 8 paid holidays.
• $35 monthly gym membership subsidy.

Please note that a full background check, drug screen, internet, and social media search are required for employment.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Customer Service
• Industries: Business Consulting and Services; Financial Services