Adecco is hiring: Marketing Manager in Los Angeles

Job Summary

We are seeking a strategic and execution-focused Promotional Marketing Manager to lead omni-channel promotional planning and activation for our U.S. operations. This role will be instrumental in driving in-store traffic, boosting conversion, and delivering cohesive customer experiences across offline and online touchpoints. The ideal candidate has deep expertise in retail marketing, strong cross-functional collaboration skills, and a passion for data-driven campaign optimization.

What You'll Do

Strategic Planning & Campaign Management

• Lead annual marketing planning for both offline and online channels, with a priority on in-store promotions tied to the U.S. store launch
• Develop and execute sales-driven in-store campaigns, seasonal events, and strategic category activation programs
• Plan and manage high-impact offline promotions and integrate with online campaigns for a cohesive customer experience
• Coordinate with Visual Merchandising and store teams to execute impactful in-store activations

Creative Development & Budget Management

• Develop promotional design briefs and review copy for all channels (in-store signage, landing pages, email, app push notifications, etc.)
• Establish and manage promotion budgets (e.g., coupons, points, gift events, in-store giveaways), allocate funds, and monitor cost efficiency
• Build and manage partnerships with local brands, influencers, and community organizations to boost in-store traffic and sales

Process Optimization & Innovation

• Identify opportunities to improve offline activation processes and online promotional systems
• Propose innovative in-store experiences and service enhancements to increase conversion and dwell time
• Review briefs, test improvements, and provide feedback to headquarters and internal teams
• Develop standard operating procedures for integrated offline/online event execution

Analytics & Performance Tracking

• Analyze offline and online promotional performance, sales impact, and ROI
• Track U.S. market retail trends, competitor promotions, and seasonal consumer behaviors to inform campaign planning
• Use customer and sales data to generate insights, form hypotheses, and test strategies for higher promotional efficiency
• Report post-event performance and recommend improvements for future campaigns

Customer Engagement & Channel Integration

• Create and execute omni-channel customer engagement strategies (email, app push, in-store touchpoints)
• Align campaign messaging and timing across both online and offline channels
• Develop tailored campaigns for specific customer segments, leveraging loyalty programs and local community outreach
• Measure and optimize campaigns using A/B testing, foot traffic tracking, and conversion analysis

Qualifications

Required:

• Proven 5+ years of experience in offline/in-store-driven marketing or omni-channel promotion planning in the U.S. market
• Strong track record in sales-oriented promotion execution, category activation, and campaign management

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