Emissary Recruiting Solutions, Inc. is hiring: Marketing Manager - AEC in Grand

Title: Marketing Manager

Location: Grand Rapids, MI

COMPANY PROFILE:

Our client is a national architecture, engineering, and interior design firm with nearly 50 years of experience in creating successful projects across various commercial and governmental markets. With offices in Grand Rapids and Traverse City, Michigan, and Phoenix, Arizona, they are licensed to practice in nearly all 50 states, enabling them to develop spaces that build communities nationwide. Their team comprises architects, civil engineers, and interior designers who collaborate closely with clients, consultants, and communities to create thoughtful, human-centered spaces.

POSITION PROFILE:

Our Client seeks an experienced and dynamic Marketing Manager to develop and execute strategic marketing initiatives to enhance brand awareness, generate leads, and support business development efforts. The Marketing Manager will oversee the creation of compelling proposals, digital and print marketing materials, and social media campaigns while ensuring alignment with the firms growth objectives.

This role requires a professional with a deep understanding of the AEC industry, strong leadership skills, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working in a deadline-driven environment, collaborating with technical teams, and effectively communicating the firms value proposition to clients and stakeholders.

POSITION RESPONSIBILITIES:

• Develop and implement strategic marketing plans to enhance the firms presence and support business development initiatives.
• Manage the proposal development process, including writing, editing, and coordinating responses to RFQs/RFPs.
• Oversee the creation and distribution of marketing collateral, case studies, brochures, presentations, and website content.
• Lead the firms branding and messaging efforts to ensure consistency across all platforms.
• Plan and execute digital marketing campaigns, including social media, email marketing, and website updates.
• Support internal and external communications, including press releases, award submissions, and thought leadership articles.
• Collaborate with technical staff and leadership to craft compelling content that highlights the firms expertise and differentiators.
• Track and analyze marketing performance metrics to refine strategies and improve outreach efforts.
• Manage event planning and sponsorships, including industry conferences, networking events, and client appreciation initiatives.
• Stay current with AEC industry trends and competitor marketing strategies to maintain a competitive edge.

POSITION QUALIFICATIONS:

• Bachelors degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of marketing experience, preferably within the AEC industry.
• Proven ability to develop and execute marketing strategies that drive business growth.
• Strong writing, editing, and communication skills with experience crafting proposals and marketing materials.
• Proficiency in marketing software, CRM platforms, and design tools such as Adobe Creative Suite and InDesign.
• Knowledge of digital marketing, SEO, and social media best practices.
• Excellent project management skills with the ability to multitask and meet tight deadlines.
• Strong collaboration and leadership abilities to work effectively with cross-functional teams.

EOE STATEMENT:

Our Client and its Affiliates are equal opportunity employers who actively support diversity and inclusion in the workplace.