Cypress HCM
Cypress HCM is hiring: Field Marketing Manager in San Francisco
Cypress HCM, San Francisco, CA, US, 94199
Job Description
Job Description
Field Marketing Manager
What we're looking for?
We need a scrappy Field Marketing Manager with 2-4 years of field marketing, event marketing, or similar experience, ideally at a B2B startup, who has hands-on experience building field marketing programs from scratch or with minimal resources. You should be comfortable working independently and solving problems without detailed direction, with a track record of driving real pipeline and demonstrating ROI from events. Bonus points if you have experience in HR tech, recruiting, or talent acquisition.
What you'll do:
- Work directly with founders and sales leadership to build our field marketing strategy from the ground up.
- Identify and prioritize conferences, trade shows, and events that align with our target customers in hiring and HR.
- Own end-to-end event execution—from booth design and logistics to lead capture and follow-up.
- Track and analyze event ROI obsessively—what drives real pipeline, what's just vanity metrics.
- Experiment with new field marketing tactics beyond traditional conferences—think creative activations, customer panels, or strategic partnerships.
- Represent Alex professionally at events, conducting demos and having strategic conversations with prospects.
Compensation:
$100-$200k base salary + equity