Indotronix International Corporation is hiring: Product Marketing Manager in San

Product Marketing Manager | San Bruno, California, United States Product Marketing Manager: Platform and Client Workbench

Location: Remote in CA

Client is seeking an experienced Product Marketing Manager with expertise growing and scaling a healthcare data management and analytics platform. This Product Marketing Manager will help craft our Go-To-Market strategy for Client Workbench , a secure research environment which enables researchers to access, analyze and collaborate on complex datasets with the governance and policy oversight tools to help safely support research speed and scale.

Target customers include both data generators and data users- including pharmaceutical companies and data providers (including biobanks and NGOs).

In this role, you will serve as the voice of potential customers and identify potential platform use cases, define key customer segments, spotlight emerging market trends, report on competitor performance, and pressure-test potential product features and concepts (including the use of AI/ML). You will also build market sizing analyses and conduct research to build and refine our pricing strategies. In short, you will own the Go-To-Market Strategy and bring Client capabilities to life through compelling and customer-oriented marketing collateral.

The right candidate will bring a "full stack" product marketing skill-set that includes generating buyer insights through primary research, conducting competitive analysis, developing differentiated positioning and messaging, building pricing strategies and developing sales collateral. ">You will know how to synthesize data and align product vision and roadmaps with customer and market needs. You will also bring a deep understanding of the life science, pharma, and data generator segments. You will also have first-hand experience of growing and scaling a multi-tenancy platform product. This position reports to the Product Marketing Lead Platforms & Data.
Responsibilities

• Through data, primary market research, customer conversations, and collaboration with internal experts, identify and refine the GTM strategy for Client Workbench . Once you have identified this GTM strategy you will bring it to life through foundational marketing collateral including: personas, evergreen pitch decks, claims documentation, one-pagers, case studies, and more.
• Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market, and create feedback loops to refine the value proposition and product positioning. Collaborate closely with product management to identify buyers, problems to be solved, core product features and value propositions.
• Create competitive landscape analyses, create deep-dives on core competitors, and use this data-driven approach to develop differentiated messages and advise product teams on strategies for building a differentiated solution. Partner with the Commercial Marketing teams on paid, earned, shared and owned strategies.
• Serve as marketing strategist for new product introductions and new feature releases. Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels.

Qualifications

Minimum qualifications:

• Bachelor's degree in marketing, business or related field. Plus, 5-7 years experience in product marketing, strategic consulting, or product management with 5+ years in healthcare.
• Experience scaling a healthcare data organization and analytics platform, especially with multi-tenancy architecture. ">Experience developing benchmarks and market claims.
• Experience developing go-to-market strategies tailored to B2B customers including pharmaceutical companies, life science companies, and data generators.
• Experience working in a new and/or swiftly evolving market.
• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.

Preferred qualifications:

• MBA preferred. ">Strong executive presence and comfort working with executive stakeholders to gather inputs, develop a point-of-view and action plan, secure cross-functional buy-in and drive execution.
• Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions, and learn faster through feedback.
• Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes with a strong emphasis on learning and continuous improvement. ">Comfort with ambiguity. The ability to learn quickly, iterate, and thrive in a swiftly changing environment.