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American City Business Journals

American City Business Journals is hiring: Performance Marketing Manager in Char

American City Business Journals, Charlotte, NC, US, 28245

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  • Own day-to-day management of performance marketing channels (paid search, paid
    social, display, affiliate, retargeting).
  • Build, launch, and optimize campaigns that drive conversions, revenue, and ROAS goals.
  • Partner with the content, creative, and product teams to ensure ad copy, creative, and
    landing pages align with audience intent.
  • Continuously analyze campaign performance and report on key KPIs (CPA, CTR,
    ROAS, LTV).
  • Develop and test new media strategies and A/B experiments to scale acquisition
    efficiently.
  • Manage budgets, forecasts, and pacing across all paid channels.
  • Stay up to date on platform changes, industry trends, and competitive activity.
  • 3-6 years of hands-on performance marketing experience (ecommerce or marketplace
    experience preferred).
  • Strong experience with Google Ads, Meta Ads Manager, and analytics platforms (Google
    Analytics, Looker, etc.).
  • Proficiency in Excel/Sheets and familiarity with data visualization tools (Looker,
    Tableau, etc.).
  • Proven track record of optimizing campaigns to achieve ROAS or CPA goals.
  • Deep understanding of attribution, funnel optimization, and audience targeting strategies.
  • Comfortable working with creative teams to ideate ad assets and messaging.
  • Bonus: Experience in automotive, enthusiast media, or niche marketplaces.