Marketing Manager, Camelbak Job at Revelyst in Irvine

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We’re seeking a dynamic and experienced Marketing Manager to lead the development and execution of strategic marketing initiatives for the CamelBak brand. This role is ideal for a creative, data-driven marketer who thrives in a fast-paced environment and is passionate about building brand equity and driving consumer engagement. As the Marketing Manager, you will be responsible for overseeing and implementing the strategic vision of Camelbak across campaign, content, web, experiential, press, and retail marketing channels with a high-level aesthetic and expert technical skills to bring marketing strategies to execution with a specific point of view.

This position reports to Sr. Director, Global Brand Marketing and is based out of the Adventure Sports platform in Irvine, CA.

As the Marketing Manager, you will have an opportunity to:

• Manage the greater marketing and content organization with an emphasis on personal growth and team development.
• Develop monthly objectives and key results on behalf of the marketing organization to share with leadership.
• Develop and implement integrated marketing strategies to support brand growth across retail, e-commerce, and global markets.
• Lead cross-functional campaigns from concept to execution, including digital, social, influencer, retail, and experiential marketing.
• Analyze market trends, consumer insights, and competitive landscape to inform strategic decisions.
• Collaborate with product, sales, and creative teams to ensure brand consistency and alignment across all touchpoints.
• Drive customer experience initiatives that increase brand loyalty including retail and eCommerce packaging, customer loyalty giveaways and retention tactics.
• Timely communication of and changes or delays.
  
  

You Have

• 5+ years of experience in marketing, preferably in consumer goods, outdoor, or lifestyle brands.
• Proven track record of developing and executing successful marketing campaigns.
• Strong project management and communication skills.
• Bachelor’s degree in Marketing, Business, or related field.
• Experience working in creative environments, including either in-house or external agency experience or both.
• Strong understanding of branding, marketing, communications and advertising strategies.
• Ability to deal with conflict, listen with empathy, review, and following through to completion.
• Ability to lead Marketing departmental meetings on initiatives, vision and goals for the CamelBak brand.
• Hard working, organized and motivated.
• Enthusiasm for the Cycling industry or passion for a healthy and active lifestyle.
• Strong interpersonal skills: you’re a positive team player with excellent communication
  
  

Pay Range

Annual Salary: $120,000.00 - $135,000.00

The actual annual salary offered to a candidate will be based on variables including experience, geographic location, education, and skills/achievements, and will be mutually agreed upon at the time of offer.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Sporting Goods Manufacturing

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