Digital Marketing Manager Job at ECCO in Salem

Join to apply for the Digital Marketing Manager role at ECCO

Join to apply for the Digital Marketing Manager role at ECCO

The Digital Marketing Manager is responsible for leading digital marketing efforts across the Americas, driving brand visibility, customer acquisition, and revenue growth across all digital platforms. This role will shape ECCO’s digital presence through strategic planning, cross-channel execution, and performance optimization. The ideal candidate is both strategic and hands-on, with a proven ability to deliver measurable impact through paid media, analytics, and digital innovation.

As our Digital Marketing Manager, your responsibilities will include:

• Develop and execute a comprehensive digital marketing strategy aligned with revenue, brand, and business goals across all sales channels
• Own ECCO’s digital growth roadmap in the Americas, including performance marketing, content strategy, and futureproof digital tools and platforms
• Lead the planning, budgeting, execution, and optimization of ROI-focused digital campaigns across all paid media channels (Google Ads, Meta, Amazon Ads/DSP, programmatic, affiliates, etc.)
• Manage full-funnel campaigns from awareness to conversion and retention, utilizing data-driven insights and A/B testing
• Manage performance marketing agencies and third-party vendors to ensure campaign efficiency, cost-effectiveness, and brand alignment
• Set clear KPIs and hold partners accountable to performance and reporting standards
• Partner with Customer Acquisition & Retention Manager to ensure owned channel messaging complements broader campaign efforts
• Work closely with creative, brand, merchandising, sales, and analytics teams to align messaging, targeting, and content delivery
• Coordinate efforts with eCommerce and retail teams to drive seamless omnichannel growth
• Monitor campaign performance, generate reports, and leverage insights to continuously improve spending efficiency and digital ROI
• Oversee digital dashboards and performance KPIs to provide leadership with actionable insights
• Stay ahead of digital marketing trends, emerging technologies, and privacy regulations to futureproof ECCO’s digital ecosystem
• Identify new tools, platforms, and approaches to keep ECCO competitive and innovative in the digital space
• Partner with the global digital teams to foster a culture of creativity and collaboration
  
  

If you have…

• Bachelor’s degree in marketing, Business, or related field (MBA a plus)
• 7+ years of digital marketing experience with 3+ years in a leadership role
• Proven track record of scaling paid media and digital growth across performance channels
• Strong analytical skills and experience with tools like Google Analytics, Meta Business Suite, Looker, or similar platforms
• Experience managing agency and vendor relationships across multiple digital platforms
• Exceptional leadership, communication, and stakeholder management skills
• Understanding of omnichannel marketing, eCommerce, and customer lifecycle strategies
• Ability to think innovatively and commercially
• Ability to organize and prioritize workload to meet deadlines.
• Ability to read, write and speak English at a proficient level.
  
  

…we want to hear from you!

Imagining yourself at ECCO?

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CREATE THE FOOTPRINTS OF TOMORROW

At ECCO, you become part of a meaningful, developing and multicultural workplace. You join a global family of more than 25,000 people who are proud to create the footprints of tomorrow.

Headquartered in Denmark, we are a family-owned company that offers international opportunities. Our offices and facilities have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Join us and we guarantee lifelong learning – the speed of progress is up to you. So, if you’re curious, passionate and ready to make an impact, you’ll fit right in.

EEO Statement

ECCO prohibits harassment and discrimination in employment on the basis of actual or perceived race, color, religion, religious creed, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity and gender expression (including transgender status), national origin, ancestry, sexual orientation, marital status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, age, military and/or veteran status, or any other characteristic protected by federal, state, or local law.

ECCO also recognizes and supports the obligation to reasonably accommodate employees to allow them to perform the essential functions of their jobs. Accordingly, ECCO will endeavor to make a reasonable accommodation to applicants and employees who have requested an accommodation or for who ECCO has notice may require such an accommodation, without regard to any protected classifications, related to an individual’s: (i) physical or mental disability; (ii) sincerely held religious beliefs and practices; (iii) needs as a victim of domestic violence, sex offenses or stalking; (iv) needs related to pregnancy, childbirth or related medical conditions; and/or (v) any other reason required by applicable law, unless the accommodation would impose an undue hardship on the operation of our business. Any individual who would like to request an accommodation should contact Human Resources at 603-537-7300.

Applicants or employees with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of Human Resources. ECCO will not allow any form of retaliation against applicants or employees who raise issues of perceived harassment or discrimination in good faith.

ECCO is happy to provide information related to your rights under Federal employment regulations. Please refer to the following link:

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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