Giant Eagle, Inc. is hiring: Marketing Manager, Pharmacy in Cranberry Township

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Director @ Giant Eagle | Talent Acquisition, Process Improvement

As the Pharmacy Marketing Manager, you will develop and maintain strategic marketing initiatives and execution of activities for business units with a focus on driving top line sales and incremental growth and increasing traffic to owned websites and mobile app.

• Experience Required: 5 to 10 marketing healthcare/retail/pharmacy industry experience
• Experience Desired: Retail Marketing or Advertising Agency
• Education Required: Bachelors Degree in Marketing, Communications or other related field.
• Experience Desired: proficiency in digital tools: CRM platforms, Marketing automation, analytics platforms, SEO/SEM

Job Responsibilities:

• Partner with in-store communications team and on grand opening, remodel and acquisition sign ordering and manage implementation process
• Stay up to date on industry trends including marketing and technologies in the pharmaceutical and healthcare industries.
• Collaborate with healthcare partners to drive awareness and offerings to our guests.
• Work in conjunction with Pharmacy Business Unit leadership team to ensure strategic initiatives are executed to highest outcome potential.
• Increase awareness of the pharmacy's brand and its services.
• Support the annual Pharmacy Marketing budget.
• Analyze results and provide actionable insights and improvement opportunities.
• Partner with Marketing Manager at times to execute the localized growth and retention tactics at a store level (underperforming stores, comp defense, etc)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Pharmacies and Marketing Services

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