BDO USA is hiring: Alumni Marketing Manager in Cleveland
BDO USA, Cleveland, OH, United States, 44101
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JOB DESCRIPTION
The Manager, Alumni Marketing supports the execution and enhancement of the firm’s alumni engagement program, working closely with the Senior Manager, Alumni Marketing and cross-functional teams. This role is responsible for managing day-to-day operations of the alumni program, including database management, alumni communications, event planning, and overall engagement. The Manager develops and implements alumni-focused initiatives, tracks program metrics, and assists in the creation of content and campaigns that foster strong alumni relationships and support firm objectives. This position collaborates with stakeholders across the firm to ensure the alumni program is effective, innovative, and aligned with the firm’s strategic goals.
Job Summary
JOB DESCRIPTION
The Manager, Alumni Marketing supports the execution and enhancement of the firm’s alumni engagement program, working closely with the Senior Manager, Alumni Marketing and cross-functional teams. This role is responsible for managing day-to-day operations of the alumni program, including database management, alumni communications, event planning, and overall engagement. The Manager develops and implements alumni-focused initiatives, tracks program metrics, and assists in the creation of content and campaigns that foster strong alumni relationships and support firm objectives. This position collaborates with stakeholders across the firm to ensure the alumni program is effective, innovative, and aligned with the firm’s strategic goals.
Job Duties
- Manages the daily operations of the alumni engagement program, including database and LinkedIn group administration
- Coordinates and executes alumni communications, content, campaigns, and events
- Assists in the development and implementation of alumni engagement strategies and initiatives
- Collaborates with the Senior Manager and other stakeholders to align alumni activities with firm strategy
- Tracks, analyzes, and reports on program metrics and KPIs, including alumni demographics and engagement
- Supports budget tracking and resource allocation for alumni program activities
- Partners with the talent team to identify and promote career opportunities and resources for alumni
- Maintains and updates alumni information in relevant systems
- Assists in the creation and distribution of newsletters, thought leadership, and social media content
- Refines and optimizes workflows and processes to improve program efficiency
- Supports the planning and execution of alumni events, both virtual and in-person
- Contributes to building an alumni program recognized as a leader in the industry
- Cross training with recruitment marketing
- Other duties as required
Qualifications, Knowledge, Skills, & Abilities:
- Bachelor’s degree, required
- Focus in Marketing, Communications, Business Administration, or Public Relations, preferred
- Six (6) or more years’ experience in alumni relations, marketing, business development, or client relations, required
- Experience coordinating engagement programs or events, required
- Experience in a professional services or corporate environment, preferred
- Proficiency in CRM systems, required
- Proficiency in Microsoft Office Suite, required
- Experience with web content management systems and social media platforms, preferred
- Experience with Airtable, preferred
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to collaborate effectively with multiple teams and stakeholders
- Analytical skills and experience with program metrics and KPIs
- Creative problem-solving abilities and attention to detail
- Ability to manage multiple tasks and deadlines in a dynamic environment
- Willingness to travel as needed
- Capable of working in a deadline-driven environment and handling multiple projects simultaneously
National Range: $75,000 - $90,000
Maryland Range: $75,000 - $90,000
NYC/Long Island/Westchester Range: $75,000 - $90,000
About Us
Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.
At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.
BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.
We Are Committed To Delivering Exceptional Experiences To Middle Market Leaders By Sharing Insight-driven Perspectives, Helping Companies Take Business As Usual To Better Than Usual. With Industry Knowledge And Experience, a Breadth And Depth Of Resources, And Unwavering Commitment To Quality, We Pride Ourselves On
- Welcoming diverse perspectives and understanding the experience of our professionals and clients
- Empowering team members to explore their full potential
- Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
- Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
- Focus on resilience and sustainability to positively impact our people, clients, and communities
- BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!
- Benefits may be subject to eligibility requirements.
Click here to find out more!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.
"BDO USA, P.A. is an EO employer M/F/Veteran/Disability"
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Finance and Accounting/AuditingIndustries
Accounting
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