Pro Marketing Manager Job at The Hillman Group in Forest Park

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• Design and implement marketing strategies that support growth and retention of professional customers.
• Develop programs and messaging that highlight value propositions specific to trade professionals (e.g., durability, reliability, performance, efficiency).
• Manage campaigns that target key customer segments within the professional space.
  
  

Job Summary

PRO Customer Marketing Strategy

• Design and implement marketing strategies that support growth and retention of professional customers.
• Develop programs and messaging that highlight value propositions specific to trade professionals (e.g., durability, reliability, performance, efficiency).
• Manage campaigns that target key customer segments within the professional space.
  
  

Field & Local Marketing Support

• Collaborate with the PRO and regional teams to support branch-level or field marketing efforts.
• Plan and execute customer-facing activities such as contractor events, training sessions, and promotional engagements.
• Provide marketing support materials and toolkits for use in local markets.
  
  

Content & Messaging

• Lead the creation of marketing content tailored to the professional customer base, including digital and print materials, sales collateral, and email campaigns.
• Ensure consistent brand voice and positioning across all channels.
• Work with internal stakeholders to collect testimonials, case studies, and use-case-driven stories from the field.
  
  

Digital & CRM Integration

• Oversee digital marketing efforts aimed at the PRO audience, including paid advertising, email, and social content.
• Use CRM and analytics tools to track customer engagement and campaign performance.
• Segment customer data to create targeted marketing messages and offers.
  
  

Essential Job Functions *

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, preferably in a B2B, trade, or professional services environment.
• Experience developing marketing programs for contractor, builder, or professional audiences.
• Excellent communication, project management, and collaboration skills.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
  
  

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Experience working with sales teams or regional operations.
• Knowledge of trade customer buying behaviors and value drivers.
• Bilingual communication skills are a plus (depending on region).
• Understanding of the PRO market and needs of the business to support
  
  

Competencies – Knowledge, Skills And Abilities

• Experience working with sales teams or regional operations.
• Knowledge of trade customer buying behaviors and value drivers.
• Bilingual communication skills are a plus (depending on region).
• Understanding of the PRO market and needs of the business to support
  
  

The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Manufacturing

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